2. SOLUTIONS THAT MAKE
OPPORTUNITIES A REALITY
40%
65%
CRIME
REDUCTION
FEWER
FULFILLMENT
ERRORS
SECURITY AND
SAFETY
IMPROVED
30%
REVENUE
RECOVERY
AUTOMATION AND
EFFICIENCY
50%
SYSTEM
GROWTH
ECONOMIES OF
SCALE
ACCURATE
SUPPLY CHAIN DATA
SAFETY
SECURITY
EFFICIENCY
700%
INCREASE IN
PRODUCTIVITY
INVENTORY AND
PRICING OPTIMIZATION
50%
FASTER
CHECKOUT
CONSISTENT
CUSTOMER SERVICE
Examples based on specific customer results.
2
3. TRANSFORMING RETAIL
PERSONALIZE
THE SHOPPING
EXPERIENCE
IMPROVE
THE BUYING
EXPERIENCE
ENHANCE
ASSOCIATE
EFFECTIVENESS
MANAGE
STORE
OPERATIONS
INCREASE
SUPPLY CHAIN
EFFICIENCY
• Guest access and
recognition
• Digital loyalty
services
• Mobile inventory,
Price check
• RFID perpetual
inventory solutions
• Personal shopping
assistant
• Mobile point of sale
solutions
• Merchandise
locator
• Device and network
management
• Network assurance
and security
• Mobile electronic
marketing
• Self checkout,
mobile commerce
• Task management,
skill-based routing
• Interactive kiosks
Digital signage
• Point of sale laser
and imaging
scanners
• Voice, data, video
connectivity
• Point of sale RFID
readers
• Image, video share
for situational
awareness
• Guest WiFi for
personalization and
metrics
• Converged voice
and data
communications
• Video surveillance
and analytics
• Mobile workforce
management
• GPS Tracking and
management of
delivery service
vehicles
• Automated ordering
and replenishment
• Mobile receiving
solutions
• Price verification
and mobile mark
downs
• Store activity, sales
analytics at all
levels
PAGE 3
4. RETAIL IS CHANGING –
ARE YOU READY?
89
SUCCESSFUL COMPANIES WILL
ENGAGE CUSTOMERS THROUGH
“OMNICHANNEL” RETAILING: A
MASHUP OF DIGITAL AND
PHYSICAL EXPERIENCES
%
Of Retailers are unable to
connect shoppers’
activities online with what
they do in the store
Darrell Rigby, Bain & Co
Source: MSI 2012 Retail Survey
95
%
Expected percentage of
mobile handsets shipped in
the US that will be Wi-Fi
enabled in 2015
Source: Coda Research June 2011
75
%
Retail associates and
managers who report
providing a better in-store
shopper experience when
equipped with the latest
mobile technologies
Source: MSI 2012 Retail Survey
8. HOW CAN YOU IMPROVE THE
SHOPPERS PURCHASE PATH?
WHEN BROWSING BECOMES BUYING,
CUSTOMERS BECOME BRAND ADVOCATES AND
RETAILERS INFLUENCE THE PURCHASE PATH.
Shopper selects a
retail destination and
enters the store
Shopper tries to locate
a selection set within
the store
Shopper seeks to
evaluate among
relevant alternatives
Shopper looks to
confirm a purchase
decision
Shopper ready to
commit to the
purchase
9.
10. GREETED &
ENABLED
Connected Shopper
mobile applications
INCENT
SHOPPERS
Customer profiling
delivers customer
offers and messages
Video Recognition
GUEST
ACCESS
Presence AirDefense
Security NX Series
infrastructure
11. THE TALE OF THE LOST SALE
Every shopper enters the store hoping they’ll
find what they want at an acceptable price. But
it doesn’t always turn out that way.
MOST ABANDONED SALES
BECOME LOST SALES
WHY SHOPPERS LEAVE
EMPTY HANDED
When the shopper leaves the store
without everything they wanted, those
abandoned sales are likely lost forever.
BEFORE LEAVING THE
STORE, SHOPPERS ARE
The reasons shoppers leave the store without
buying everything they wanted are varied. Some
are under the control of the retailer. Others aren’t.
Retail associates
provide directions
to a location with
item in stock
Retail associates
have out-of-stock
item delivered to
shopper’s home
12. CONVERGED
NETWORKING
NX Series
infrastructure
SMARTER LISTS
Proximity awareness
REDUCE
SHOPPER
WAIT TIMES
KEEP
MOBILE
WORKERS
INFORMED
Task
Management,
workflow
services, task
specific devices
Integrated
communications
between
shopper and
associates
PERSONAL
SHOPPING
Connected
Shopper apps
and devices
16. INSTANTLY
RECOGNIZE
BOTTLENECKS
Video and heat
mapping
analytics enable
visibility, trigger
associate allocation
ENABLE
CONVENIENT
SHOPPER
CHECKOUT
Secure smartphone
mobile commerce, ewallets, home
delivery, collection
points
SECURELY
MOBILIZE
TRANSACTIONS
Mobile point of
sale solutions
18. MOTOROLA IS HELPING
RETAILERS BUILD EXPERIENCES
WITH TECHNOLOGY
KNOW WHAT YOUR
SHOPPERS WANT,
BEFORE THEY DO.
YOU ASK ASSOCIATES TO
DO MORE THAN EVER. WITH
THE RIGHT TOOLS, THEY CAN.
WHEN I.T. DOESN’T
HAVE TO DO
EVERYTHING,
THEY CAN DO ANYTHING.
