GamesFame Keynote presentation and Investor deck

1. !
Keynote & Business Snapshot!
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GamesFame Sports & Entertainment!
Bangalore, India !
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2. Business Snapshot
•When?
•Founded - 2015 ICC Cricket World Cup, Beta Testing - 2014 FIFA World Cup
•What?
•About us - GamesFame is an online platform for Sports enthusiasts across the World to have a
personal stake in the games, that they follow with passion.
•Who?
•Our Team - Engineering-MBA graduates with 8 years of Professional Management and Technical
experience in Fortune 500 companies in Europe and Asia-Pacific
•Why?
•Problem that we solve - There are millions of Sports enthusiasts following their favourite Sport in TV
or internet without any fun other than watching it. We are providing the users to have a personal stake
in the game by winning some prizes and having some fun during the event.
•Market Size - Sports is a 145 billion dollar market in 2015 (Ref : PwC Study). The associated sector
Merchandising (user/fan engagement online) accounts for 14% of it (More than 20 billion USD in 2015)
•How?
•Business Model - B2C launched, B2B in pipeline
•Revenue Model - B2C (Advertising, Sponsorship), B2B (Enterprise Solutions, Business Partnerships)
•Traction Metrics
•Users - 5000 returning users in Two month
•PageViews - 56,000 in the end of second month of launch

3. Team
Vishnu Radhakrishnan (Co-Founder), An Engineering/ Management graduate from
Coventry University, United Kingdom, Vishnu has spent 7 years at marquee firms like
Procter & Gamble Singapore, Coca Cola India and Jaguar Land Rover UK, working on
mundane things like Supply Chain, Operations, and Engineering before deciding to
follow his heart.
Vishnu leads the Operations and Technology team at GamesFame. He is an avid
Sports Enthusiast and has served for England and Wales Cricket Board in UK and has
blogged for ESPNCricinfo, World’s No 1 Cricket News Website
vishnu@gamesfame.com
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Ajay Joseph (Co-Founder), An Engineering graduate from Mahatma Gandhi University,
India. Ajay has an experience of 9 years working for an Indian IT Major as Technology
Leader. Served several Fortune 500 Clients in India, Switzerland, United Kingdom and
Singapore
Ajay leads the Marketing and Business development team at GamesFame. He is
passionate about meeting new clients and developing innovative ideas to engage them.
ajay@gamesfame.com
!Anand Dhananjayan - Team Leader Technology!
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Jamsheed BP - Lead Engineer - Web development!
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Sajid Shajahan - Lead Engineer - Mobile App development!
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Nishad Unnikrishnan - Front end design Engineer!
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Manaal Rahim - Intern Digital Marketing
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Udit Jain - Intern Business Development
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4. Market Opportunity!
• GamesFame - Fan Engagement Platform (Part of Merchandising sector in Sporting Industry)
• Business in Sports - Global revenues set to rise to $145 billion in 2015 (Source PwC)
• Gate revenues – still the biggest source of revenues in most markets, the success stories will
be those who wrap their events inside a live entertainment experience ($45 billion in 2015)
• Sponsorship – sponsors are no longer just interested in raising profile, but about deeper
engagement with the fans (again $45 billion market in 2015)
• Media rights – sport is going social ($ 35 billion in 2015)
• Merchandising –– are you able to engage with your online, global fan base? ($ 20 billion in
2015)

5. Products
Stage - 1 Online Fan Engagement Platform for Sports Enthusiasts
• #FIFAPredictor - 2014 FIFA World Cup - Beta Testing via Twitter and engaging
followers to participate in Prediction contest hosted in Google Docs - 20 users
User feedback : ‘I watched all the games of 2014 FIFA WC just because of #FIFAPredictor : @_bruz_ a user who played #FIFAPredictor in
Twitter’
• #ICCPredictor - 2015 Cricket World Cup - GamesFame website launched - 1500
users in 45 days of Cricket World Cup
User feedback : ‘gamesfame has changed the way we follow sports, never watched a (non-indian) match like Afghanistan vs Scotland till very last
minute, because I was winning a medal for that game : Robin from Singapore who played #ICCPredictor’
• #F1Predictor - 2015 Formula One Season - World wide fans - First winner is from
Serbia, Europe
• #IPLPredictor - 2015 Indian Premier League. Majority of them are returning
users who played #ICCPredictor. 4350 users and counting.
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Stage - 2 Sports Facilities Service Provider

6. Business Model
• B2C (Business to Customers) - Revenue from Sponsorship and Advertisement, FREE for End CUSTOMER (User)
• Sponsorship - Companies to Sponsor Daily/Weekly/Tournament Prizes. GamesFame delivers prizes for
users which has a footprint of the customers (eg : If Sponsor is Nike, A Nike T-shirt will be the prize) or a
Gift Voucher (say Voucher of Rs 500 if you spent Rs 1000 in their outlet)
• Advertisement - Cost-Beneficial advertisements for Clients as we provide a platform with Global outreach
having returning users mostly from 18-35 age group. Rates based on impressions (page views) CPM (Cost
per Thousand Impression). Expecting 50,000 impressions on April 2015 during IPL.
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• B2B (Business to Business) - Revenue from hosting GamesFame Enterprise edition for Clients
• Official FanEngagement Provider- GamesFame to be the official Fan Engagement Platform for Sporting
Teams. e.g: Kerala Blasters Football Club in ISL or Mumbai Indians in IPL.
• B2B2C (Business to Business to Customers) - Profit Sharing by hosting Prediction Games for a website : e.g:
‘TheHindu #ISLPredictor’ powered by GamesFame
• Leagues powered by GamesFame - GamesFame to provide an exclusive Prediction platform for other
websites, so that they could host exclusive leagues for their users and attract them.

7. Competition & Opportunities
• ESPNCricinfo - Fantasy Games for Cricket Fans by ESPN
• EPL Fantasy - Fantasy Games for English Premier League Fans by FA-England
• IPL Fantasy - Fantasy Games for India Premier League Fans by BCCI
• GPPredictor - Formula One Prediction games by AutoSports
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Key Differentiator
•First Mover advantage -No Multi-Sports Fan engagement platform yet
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•Anyone can Play and Win - Fantasy Games are meant for die hard fans, At
GamesFame, we made it simple so that any one with generic knowledge could Play,
predict and win easily

8. Traction
• Users - 20 in #FIFAPredictor, 1500 in #ICCPredictor, 5000 and counting in
#IPLPredictor
• Page Views - 56,000 page views and counting
• Revenue - Sponsors and Advertisers

9. Why Invest in GamesFame?
• Expecting a user-base of 50 K (returning users) and 1 M Hits (page visits) by the end
of 2015 and 100 K by Year 02.
• B2C Business Model : Returning Customers and sponsors
• B2B Business Model : GamesFame to be the official fan engagement provider for an
IPL/ISL or any other Sporting Club/team.
• International out-reach
• User activity every day (when ever there is a Live Sporting event across the World)
• Scalable Business model - Can expand to multiple geographies and customers
• Target Users are Sports enthusiasts, who will be ready to spend money on
Entertainment

10. What next? - Fan engagement
Stage 1 !
• Android and iOS Mobile applications as most users are tech savvy
• Prediction Leagues for tournaments across the year
• Add different Sporting leagues for a group to Play amongst their circle.
• Can host similar prediction events for General Assembly Elections
• B2B Business Model by hosting GamesFame in different companies
• Attract more users across the Globe and More marketing activities in print,
radio and visual media
• More Interactive user engagement platform for fans
• Be the official Fan Engagement partner for Sporting Teams

11. What next? - Sports Facilities Service Provider
Stage 2
• GamesFame to expand its portfolio to Online Sports Facilities Booking
in Indian Cities
• Engage all Schools/Colleges/Clubs existing Sporting facilities for General Public
when they are available for a cost
• GamesFame will provide a platform to book Courts and other Sports facilities in
advance for all sporting activities for a fee
• We will be providing a platform for Sports coaches in a City to list their achievements
and schemes for training athletes and sportsmen.
• Organise Sports tournaments for Corporate/State/District level for employees/Under
15-21 age group

12. Our CSR Initiative Plans
• Give away Paintings or ArtForms designed by under privileged children as
Prizes for the Winners.
• We will try to team up with NGO’s like Apnalaya to buy paintings drawn by their
children
• Options for Users could donate their prizes to children in need.
• Provide a platform for users to sell their used Sporting equipments to
School children in need.

13. Media reports on GamesFame
• Deccan Herald :
‘Games for all Seasons’
• New Indian Express :features
GamesFame in their Business Page
“GamesFame : A startup with love
for Sports”

14. Media reports about GamesFame
• ManoramaOnline report :
Predict WC winners and win prizes
• ReporterTV : “GamesFame : A site for Sports lovers”
• Mathrubhumi “GamesFame becoming a sensation”
• Mangalam “Win Prizes at GamesFame with a click”
• Marunadan Malayali “GamesFame-StartUp in Sports”

15. Testimonials
• Shashi Tharoor tweets about GamesFame
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• Bhamaa (Film Actress) endorses GamesFame in her
Facebook

16. Investment sought
Fund required - USD 100K (For Year 1)

17. Financial Plan
• Fund required - USD 100K (For Year 1)
• Valuation Sought - USD 1 Million!
• Funds will last : 12-18 months
• Follow-on investment needed in the next round? - USD 500 K
• ESOPs pool planned / budgeted 5 - 10%
• Market Size (Sports Merchandising/Fan engagement) -USD 10bn +
• Market Growth Rate 15%
• Revenue goal in 3 years USD 10 - 25 mn!!
• Number of customers planned in year 3 - 1,000,000!
• Estimated average revenue per enterprise customer- USD 100,000
• Estimated lifetime value of a customer - USD 10
• Estimated cost of acquiring a customer- USD 1
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Unit economics!
• Expecting 100,000 users and 100 Enterprise Customer in 3 years. Also 25 advertisers and 10 key
sponsors in a year. Revenue from Sponsorship will meet the Prizes for users. And the advertisements
revenue can meet the company overheads. Hence revenue from Enterprise Customer is our profit.
• Expecting a revenue of 1000 USD per enterprise customer per year. This makes it 100,000 USD revenue
per year from Enterprise customers alone.
• Expected to make a profit of 1 USD per user.
• When will the business be profitable? Short term (< 2 years)

18. What do we do with the Funds?
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• Deploy the marketing strategy and gain more users and make GamesFame viral by
gaining more coverage in Visual/Print and Online media across India and Worldwide.
• Help us Innovate and grow horizontally and vertically with more products, users,
customers and also develop a team of motivated employees
• To optimise the web and mobile platform and to innovate and add more features to
our existing fan engagement platform
• Meet the operational expenses including prizes and team overhead
• Start Stage 2 - Kick start GamesFame as Sports Facilities Service Provider

19. Play GAMES, earn FAME !!
“We change the way you
follow Sports - GamesFame”!
Win-win for Users, Business
Partners, Customers, Stake
holders, Investors, Advertisers
and well wishers.
“We mean Business from
Sports, 24x365 & Together
we win”
Thank You!