1. Web Mining
&
E-Marketing
By : Vishal.s.Singh

2. Introduction
E-Marketing/Selling:
1. Online promotion
2. Online Shopping
3. Online Service
4. Online Collaboration
Data:
1. user entry data 2. server and cookie logs
3. web documents 4. web meta data

4.  User Entry Data : On-line forms on a website are a very
popular media for the acquisition of data from visitors.
Server and Cookie Data : Cookies are short text files that
are generated by the server on the client site while his browser is
visiting the website.
Web Documents and Web Meta Data : The web
documents contain information such as text, images,
video or audio.

5. 1. Data Mining :
1. Knowledge discovery.
2. Prediction

6. Classification
Segmentation
Association Rules
Knowledge Repository
Visualization

7. Thank
You