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Ux Ui Design for Mobile Apps

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Ux Ui Design for Mobile Apps

  1. 1. UX / UI Design for Mobile Apps Madhuri Chopurala 05/01/2016
  2. 2. User Experience and Usability UX - How a person feels when they interact with ● Your products ● Your application ● Your business A person’s perceptions and responses that result from the use or anticipated use of a product, service or system. ● Making a task meaningful and valuable ● Creating emotional connection, what users feel Usability - Minimizing steps, removing roadblocks, making a task easy and intuitive. What users do / how they do it
  3. 3. Why you should care about UX / UI Design for your mobile Apps ? Design unique mobile app of your requirement Rule of thumb: Every dollar invested in the ease of use returns $10 to $100 ● Visitor traffic ● Conversion rate ● User loyalty ● Social engagement
  4. 4. Great Products have great Designs Intentional Designs are Innovative ● valued Design, business wins, opportunity taken, risks and payoff in the long run. USER centered designs are focused on best User experience. A strong user interface(UI) is invaluable as the battle for what users wants intensifies day by day. It's important to spend time investing in researching, defining, and building your design. ● Developing Your Design Strategy and Determining Your Design’s Objectives ● Focusing on your Target Audience ● Discover and Crush Your Design Barriers ● Design Revision and Recreation
  5. 5. User Research ● Know the USER. ● You are not the USER ● Who your users are ? ● What are they doing ? Live and breathe USERS world ● one-on-one approach ● focus groups ● surveys
  6. 6. App Design - Mobile Devices Adaptive Design approach - Smooth transition from one device to another while ensuring a consistent performance. That is, whether users operate an app via small-screen wearable, or large-screen tablet, the application must deliver persistent and pleasing performance.
  7. 7. Mobile App Design - Flow charts Map out flow chart details ● What choices users have ? ● What pops up when ○ App is loaded ○ User Clicks ○ User swipes ● Create User Stories for different personas
  8. 8. App Design - Usage of graphics & Animation ● Use High-resolution images ● To ensure consistent image quality on mobile devices of every size. ● Integrate background blurry images will make visual content easily readable and more effective. ● Icons - only minimal, shaded and thin Icons that are intuitive enough to represent their role. ● Effective communication with better icons and typography
  9. 9. Mobile App Design - Navigation and Engagement ● Gesture-based apps - smart and easy navigation ● Call to Action (CTA) buttons - captivating and easily accessible. They generate great conversions ○ Recommended button / touch target size ( make your buttons using CSS rather than images) ■ Apple - 44 x 44 px ■ Android - 48 x 48 px ■ Windows phone - 34 x 34 px ● Parallax Scrolling - This will make the application easily navigable and easy-to-read, while adorning its visual appearance. ○ Intuitive and dynamic user experience while keeping the users actively engaged ● Engaging potential customers - Integrate and reduce the Number of clicks on the application ● Touch friendly UI Elements - drawers, carousels, off-canvas flyouts usage enhances usability
  10. 10. Mobile App Design - Navigation and Engagement ● Progress Indicator or loading / processing graphics ● Recommend font size 14 px or above ● Key touch interactive UI elements are easily accessible and non-essential UI elements are in the footer ● Avoid switch buttons or arrows - small navigation touch targets are hard for the user to select
  11. 11. Mobile App Design - Keep it Simple ● Simple and minimalist designs - integrate a subtle color palette ● Simplification of content with depth ● Use consistent design patterns that will help organize ● Build on design principles ● Design for Future functionality
  12. 12. Mobile App Design - Trend ● Wearable - While designing for mobiles, don’t forget to include the wearable in your list of targeted devices. ● Personalization/Customize - Users often prefer products that can be tailored to suit their needs - App Themes. ● Parallax illusion - With HTML5 and CSS3 it becomes possible to create more interesting and eye-catchy effects in browsers. ● Parallax Scrolling - Involves the background which is moving slower than the foreground creating an amazing 3D effect while you scroll down the page.
  13. 13. Thank you Questions ?

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