Marketing plan for the launch of a new app in the market. This is a News application which displays news category-wise. The main focus of the application is the people preparing for entrance examinations.

3. A new Daily News Android App
NEWS4ALL

8. Brief Overview of the Situation
➢ Today’s people have become so
busy with their lifestyle that they
hardly get any time to sit down for
long and grasp the important things
out of Newspaper.
➢ People cannot carry newspaper to
every place to start reading during
their leisure time.
➢ Newspapers emphasize more on the
regional news than overall news.

9. ➢ The goal is to make the app more user friendly, student friendly and
convenient and easy to use.
➢ To increase the popularity and the number of downloads in the market.

10. ➢To have a free and a paid app.
➢Find where the already existing apps are lacking and add those
things.
➢Encourage people to read the news they have missed by sending
general reminders.
➢Display the news on the basis of popularity and recency.
➢Display the progress meter on the top to show how much news is yet
to be read.

13. TARGET CUSTOMERS
➢ The app targets each and every
individual. Android has apps for every
category of individual.
➢ There are many apps just to solve one
purpose. The better and efficient the apps
provides the facilities, the better is the
growth of the app.
➢ News is one section where there are a lot
of apps, but none of them has highly
satisfied the customer.

14. o First goal will be to reach a certain level of
downloads for the free app – 100,000.
o Within months of the free release of the app,
release the paid version of the app.
o If the free version does not attract good mass,
then major changes to be implemented with
the app.

15. o After reaching a substantial number of
customers who have downloaded the free app,
increase the advertisement for both free and paid
apps.
o Generating a good amount of revenue from the
paid app.
o If the number of downloads for the paid apps
does not increase within a year, then look for
some more offerings to the customers and
reduce the cost of the app.

17. Search for the News
category of your choice.
Select the category and
get the latest news.
Keep an eye on the
progress meter.

19. APP CHARACTERSTICS
➢ Category-wise NEWS available.
➢ Every category has a progress bar which specifies
the number of news articles left.
➢ There are 2 categories of news available- News in
shorts and News in brief.
➢ The paid app contains features like preparing
general knowledge for Entrance examinations.

20. CONTEXT
➢ Technological: New dimension to the use of
smartphones.
➢ Economic: Downloading an app saves the Internet
usage.
➢ Physical: Helps people in reaching to each and
every news without taking the help of a newspaper.

21. POINTS OF PARITY
o Category wise News.
o News in the notification bar.
o Same News-can’t change the news but
add meaningful contents.

22. POINTS OF DIFFERENCE
o User gets points and rewards.
o Statistics calculator to display the
progress of the user.
o Motivating facts to read news everyday.

23. ➢ Access to the NEWS category-wise.
➢ Provision of Search bar at the top to input queries and
get relevant answers.
➢ Allowing the user to set the category priority wise.
➢ User can also set whether to get the recent news first
or the most popular news first.

24. (Things in addition to the Free App)
➢ Removal of the adds.
➢ App allowing the user to get prepared for the General
Knowledge for various Entrance examinations.
➢ App allowing user to download daily news headlines
with briefing in a PDF format.

25. ➢ The biggest and the relevant
competitors in the market are
Dailyhunt and inshorts
applications.
➢ This apps has the highest followers
and downloads in the News
industry.
➢ Other apps are in similar stage.

27. • Threats• Opportunities
• Weaknesses• Strengths
-Innovation and
Technology
competence
-24*7 customer
support service
-New to Market.
-Less internet
knowledge in
small cities.
-Less usage of
Online
applications in
small cities.
-Less trust shown
by people
-Access to each
and every people .
-More lucrative
discounts to
attract customers.

28. MARKET SEGMENTATION
The main objective is to design a marketing mix that
precisely matches the expectations of customers in the
target segment.
News4all segments market on the basis of:
o Youth
o Daily News readers
o Entrance examinations

29. MARKET POSITIONING
o An effort to influence consumer
perception of a brand or product
relative to the perception of
competing brands or products.
o The generation of this app is to
occupy a clear, unique and
advantageous position in the
consumer’s mind.

30. The app will enter into the market by
launching in Google Play and APP
Store. There are various other app
stores in the market where we can
upload the app:
• Opera mobile store
• Amazon App Store
• GET JAR
• Samsung Apps

31. o India has an internet user base of about 500
million as of 2017.
o Demand for an easy access to day to day news
has grown up.
o Young masses needs to keep up their knowledge
standard to meet the competitions.
o People have got very less leisure time to sit
down and read newspapers.

33. o Provision for Feedback and
Queries from the users.
o Less number of advertisements in
the free application and no
advertisements in the paid
application.
o Frequently updating of the app to
bring in changes and fixing the
bugs.

34. INCENTIVES
o You get some balance in your paid
app if someone downloads the app
using your promotional codes.
o You get rewards for liking and rating
the app.
o You get points if you have read more
than 50% of the news in a day, which
will allow you a discount when you
purchase the app next time.

35. PRICING
o The regular pricing for the app is
Rs. 399 for 1 year.
o If multiple purchases are made
then the discounted price is Rs. 699
for 2 users.
o Special discounts for the user
downloading through promotional
codes.

36. Communication:
o Through advertisements in other
popular apps.
o Through advertisements YouTube videos
o Through advertisements with various
educational institutes websites.
o By advertising in the free app the
benefits to download the paid app.

38. Created By: Vishal Agarwal , IIIT Bhubaneswar during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow