1. Advantages of Web and Social Media Marketing
What is online marketing? And I want to say online, Web, even social media, those are
interchangeable terms. What we’re talking about is the virtual sphere, Web presence –
that’s what we’re talking about here. It is actually an art, a science, and a strategy. And
all three of those things are in place. The art may be the content and how you generate it.
(www.virtualmediamavens.com)The science is the left-brain part dealing with your
analytics as is the strategy. And the strategy is your overall plan about how you are going
to use your online marketing to achieve your goals in business. And that is what the
combination really is for online marketing. But what it does, its advantages you may not
have thought about these are: (1) Oneit works for you 24/7. Imagine that. That TV
commercial you paid for a certain amount of time and it’s gone. Not so here. This almost
has…what we call the “echo effect” (01:20.00)in online because people are searching all
times of the day, all areas of the world or country. (2) What you put out there is working
for you all the time, and of course, (3) worldwide visibility.(4) It leads to direct sales.
And does so because you are having a conversation with that potential, client, that
potential customer, and so that can lead with nurturing to a relationship one-on-one to a
direct sale. (5) It lets you finely target your market, the niche. Your niche is a critical part
on how you can capitalize on your business. (6) To build brand awareness. This is
excellent. This whole online presence is really critical. Are you online and do you have a
presence there that you can build your brand awareness around? So people know more
about you because (7) you can have longer conversations, you can put out - more and
more stuff about who you are. And of course when we talk about – one of the points is –
(8) reducing marketing costs (02:35.00)It is simply cheaper, less expensive to market
online. (9) And it increases your reach. We have already talked about that, but you know
the Internet is vastly becoming the number one area when people go to look for a
product. They go first to the Internet. (10) It provides immediate measurement impact.
We’ve said that again, again, and again. You have analytics. You will find out
immediately, within minutes, and in Google in real time, who is visiting your site. What
page they are on. How long they stayed on it. When they bounced. We’ll get to that term
later. That is how powerful, how immediate this form of marketing is. (11)And last
increase your profits through engagement. (excerpt from Social Media Workshop)