Create demand for your LSP (OR Services) with your personal brand.
Free webinar for ELIA- European Language Industry Association members presented by Virginia Katsimpiri. All rights reserved.
Your brand is one of the most important aspects of your marketing strategy.
A strong personal brand will make your sales and marketing process easier and grow your business.
Remember: people buy from people; especially through social media đ
More and more LSPs, translation business owners are leveraging their personal brand to build their businesses online. If you arenât a salesperson and you donât like cold-pitching people or salesy methods, leveraging your personal brand to get clients is the way to go.
Even project managers, vendor managers etc. are leveraging their online presence to promote and build their company brand.
If youâre looking to be considered as the industry leader and the go-to expert in your field; you need to create a brand that draws your audience to you.
The webinar will be in an interactive group session format and here is what Iâm going to share with youâŠ
Establishing a Personal Brand the right way
Position yourself as the go-to expert in your field
How to monetize your online presence
Build credibility and trust with your ideal clients
How to create demand for your services using your Brand
Elevate and establish your online presence and business eventually
If you want to build or grow your language business, and learn how your team can contribute to this; then this is a workshop not to be missed.
Presenter Bio:
Virginia Katsimpiri, PhDc, is a certified translator & translation business owner at vtranslations.gr and business strategist and mentor at vmentoring.com with over 15 years of experience. Holding an ÎA in translation and an executive MBA in client acquisition strategies, she has helped hundreds of freelance translators/interpreters and small business owners worldwide to attract international high-quality clients and rapidly build their profitable business through her mentoring programs.
Virginia is the creator of the Fully Booked Translator Formula & the Ultimate LinkedIn Prospecting System, the first comprehensive, results-oriented Business Mentoring Programs for Language Professionals. She is also the founder of the Ask Your Mentor Anything initiative; a virtual live show where she and other experts discuss translation business-related issues on a weekly basis. Virginia teaches translator mentoring methods and provides seminars, webinars, eBooks and free resources such as â60 Ways To Get Clients As a Translatorâ. She gives talks at the biggest international conferences of the industry and has appeared in numerous online publications, podcasts and marketing shows.
Currently Virginia studies translators/interpretersâ business performance at a PhD level and runs two businesses: www.vtranslations.gr & www.vmentoring.com.
If this Giant Must Walk: A Manifesto for a New Nigeria
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Create demand for your LSP (OR Services) with your personal brand
1. Create demand for your
LSP (OR Services) with
your personal brand
VIRGINIA KATSIMPIRI PRESENTS
A Live Training on building and scaling your
translation business through your branding.
SEPTEMBER 21,
SEPTEMBER 21,
SEPTEMBER 21, 4pm CET
4pm CET
4pm CET
4. 04 How to position yourself as
the go-to expert in your
field and to monetise your
online presence by building
credibility and trust with
your ideal clients
How to create a
compelling personal
brand marketing strategy
that builds your authority
and credibility.
How to create demand for
your services using your
Brand. Elevate and
establish your online
presence and business
eventually.
Hereâs
what we
are going
to cover
5. Hi! I am Virginia, a certified English and French to Greek
translator with more than 14 years of experience in law,
finance, and aeronautics and defense. I hold an ÎA in
translation and an eMBA. For my MBA dissertation, I
conducted a qualitative research study on client
acquisition strategies for language professionals.
I am the creator of the Fully Booked Translator Formula
& the Ultimate LinkedIn Prospecting System, the first
comprehensive, results-oriented Business Mentoring
Programs for Language Professionals.
Founder of the Ask Your Mentor Anything initiative; a
virtual live show where Virginia and other experts
discuss translation business-related issues.
Hi! I'm Virginia!
6. 62%
9/10 WILL ACCEPT YOUR
CONNECTION REQUEST
BASED ON YOUR BRAND,
THE INFO YOU HAVE ON
YOUR PROFILE.
62% OF LINKEDIN USERS ARE
STRUGGLING TO USE THEIR
BRAND TO GENERATE SALES
DID YOU KNOW THAT ABOUT PERSONAL BRANDING?
7. 277%
LinkedIn is more efficient when it
comes to lead generation than
Facebook or Twitter.
DID YOU KNOW THAT
ABOUT LINKEDIN?
It i a professional network. People are
there to do business.
People buy from people
9. The majority of colleagues
are posting content to
network with other
translators/interpreters.
Build a strong
foundation for
success:
Personal
Branding
18. Reply to the above questions and
define your target market. Could be
more than one.
Work on the avatar worksheet, to create
your ideal customer profile.
Action to be taken:
Choose one personal branding item
and work on it.
BY VIRGINIA KATSIMPIRI (C)
WWW.VMENTORING.COM
19. The majority of colleagues
are posting content to
network with other
translators/interpreters.
3 SECRETS TO
ATTRACT
CLIENTS
THROUGH YOUR
BRAND
20. 3 SECRETS TO ATTRACT YOUR ICA
THROUGH YOUR BRAND
My proven inbound
lead generation
approach, the most
powerful tool for
generating B2B leads,
clients, & sales.
ATTENTION
You need to grab the attention
of your ideal clients by posting,
commenting, liking & sharing
content that they are interested
in.
INTENT
Strategy and consistency is the
key. You need to optimize your
content for engagement. You
need to create a prospect list
and contact them in a
strategical way.
CONVERSATIONS
What you really need to do is to
have more natural
conversations with your clients-
No sales pitches.
21. Create a strong
Brand in 4 steps
My proven 4-step method
to increase engagement
and attract high-quality
leads with your personal
brand the most powerful
tool for generating B2B
leads, clients, & sales.
22. Create a strong Brand in 4 steps
LEAD GENERATION
You need to grab the attention
of your ideal clients by posting,
commenting, liking & sharing
content that they are interested
in.
CONTENT STRATEGY
Strategy and consistency is the
key. You need to optimize your
content for engagement. You
need to create a prospect list
and contact them in a
strategical way.
WARM OUTREACH
What you really need to do is to
have more natural
conversations with your clients-
No sales pitches.
GET OUT THERE/LIVE
SHOW
You need to position yourself as
the go-to- expert. Branding,
headline, USP, Website,
LinkedIn profile content and
through posts, articles, videos
23. The content
marketing funnel
First, your ideal client needs to
know that you exist, that's when
they enter the awareness stage.
Second, they are interested
enough to keep on consuming
your content, that's the interest
stage.
Third, they decide to take the next
step with you and sign up for
something, that the decision
stage.
Fourth, they have been nurtured
by you with quality content and
are ready to buy, that's the action
stage.
24. Are you posting frequently? How often?
Attract your ideal
clients with
your brand.
Are you using Hashtags? How many?
Are you talking directly to your customer?
28. Leverage your
Personal Brand with
intent.
Are you liking and interacting with your
prospects?
Are you optimising your posts for engagement?
Have you created a list of 100 - 150 prospects?
Are you connecting with 10-15 per day?
[Remember Engage]
32. Increase your sales
with natural
conversations.
Say Thank you, ask questions, get into
conversations.
Never cold pitch people, it does not
work.
The more personalised your outreach
the more likely a reply.
34. Live Q&A
Here is what we covered today....
POSITIONING-CONTENT-ENGAGEMENT-
CONVERSATIONS
Establishing a Personal Brand the right way
Position yourself as the go-to expert in your
field
How to monetise your online presence
Build credibility and trust with your ideal clients
How to create demand for your services using
your Brand
Elevate and establish your online presence and
business eventually
35.
36. Do you have QUESTIONS?
Email me at
info@vmentoring.com
Book a 1:1 Call with me:
vmentoring.com/booking
37. Our mission is to accelerate your
business success
elia-association.org
Thank you!