It includes complete information about Colgate Palmolive - sector information, market overview, porter's five force model, company overview, swot analysis, product portfolio, STP, PLC, organisation structure, job description &job specification, organisational culture, financial analysis, income statement analysis, balance sheet analysis & conclusion.

1. 1ST
SEMESTER
PROJECT
SUBMITTED BY:
VIPUL MITTAL

2. SECTOR INFORMATION
50%
31%
19%
FMCG Segment Contribution
Household and Personal Care Health Care
Foods and Beverages
• Fast-moving consumer goods (FMCG) sector is
the 4th largest sector in the Indian economy and is
valued at US$ 52.8 billion in 2017-18.
• Household and Personal Care accounts for 50% of
the sector followed by Health Care(31%) and
Foods and Beverages(19%).
• Growing awareness, easier access and changing
lifestyle have been the key growth drivers for the
sector.

3. MARKET OVERVIEW
• FMCG market reached US$ 52.75 billion in FY18.
• The rural FMCG market reached US$ 23.63 billion in FY18.
• FMCG sales at India's organised retail stores rose 22 per cent year-on-
year in 2018.
• Revenues of FMCG sector reached Rs 3.4 lakh crore (US$ 52.75
billion) in FY18.

4. PORTER’s FIVE FORCE MODEL
THREATS OF SUBSTITUTES
BARGAINING POWER OF SUPPLIERS COMPETITIVE RIVALRY BARGAINING POWER OF BUYERS
THREATS OF NEW ENTRANTS
1) High – Presence of
multiple brands
2) Price war
1) High – Highly
fragmented industry as
more MNCs are entering
1) High - Low switching costs
induces the customer’s
product shift.
2) Availability of similar
alternatives
1) Medium – Huge investment
in setting up distribution
and promoting brands.
2) Spending on advertisement
is aggressive
1) Low – Big FMCG Companies
are able to dictate the pricing
through local sourcing from a
fragmented group of key
commodity suppliers

5. COMPANY OVERVIEW
• Colgate Palmolive Company is an American multinational
consumer products company focused on household and
commercial cleaning products, dental and other personal care
products in more than 200 countries and territories worldwide.
• Started in 1806 by William Colgate.
• Noel R. Wallace is the CEO of Colgate Palmolive
SWOT ANALYSIS
•It‘s great mint taste freshens breath
•Extremely popular brand and high brand awarenessSTRENGTHS
•High dependence on a single category i.e. Oral Care
•Immense competitionWEAKNESS
•Growth in emerging markets – rural and semi-urban
•Focus on innovationOPPORTUNITIES
•Increasing commodity prices for manufacturing can affect Colgate
•High competitionTHREATS

6. PRODUCT PORTFOLIO

7. COMPETITOR ANALYSIS
46%
20%
11%
5%
4%
5%
9%
MARKET SHARE
COLGATE PALMOLIVE HUL DABUR P&G GSK PATANJALI OTHERS
• COLGATE PALMOLIVE, a US multinational
company present in 175+ countries, lead the
market share in India with 46% value share
followed by HUL(20%), Dabur(11%).
• Biggest competitors of Colgate Palmolive are
Crest, Closeup, Pepsodent, Sensodyne, Patanjali,
Aim, Oral-b, Aquafresh And Dabur.

8. PRODUCT INFORMATION
• Colgate was the first toothpaste in a collapsible rube,
introduced in 1896. Before it was sold in jars.
• Today, Colgate has wide no. of products under its umbrella
like toothpaste, toothbrush, mouthwash, specialty
products,etc.
SWOT Analysis of Colgate Toothpaste
STRENGTHS WEAKNESS OPPORTUNITIES THREAT
1) Helps fighting tooth
cavities
2) India’s No.1 brand
recommended by
doctors.
1) Lower price variants
are not available.
1) Capturing rural
markets.
2) More campaigns
1) Many National and
International brands
with gel variants of
toothpaste are
available.

9. SEGMENTATION TARGETING POSITIONING
SEGMENTATION Colgate segments its offerings across Oral, personal
& Home care product categories based
on demographics, psychographics
& behavioural factors. Such as different Deo’s for
men & women, Oral care products for different age
& income groups meant to satisfy different needs
TARGETING Colgate products are targeted to mass population
but Middle class is where most of its sales comes
from.
POSITIONING Colgate is a toothpaste with calcium and minerals to
get an all round cavity protection. Colgate is
positioned as the brand itself as of a high quality
product with a premium price among its
competitors.

10. PRODUCT LIFE CYCLE OF COLGATE PALMOLIVE
1) Colgate toothpaste is in maturity stage.

11. ORGANISATION STRUCTURE
MD & CEO
ADVISOR
Chief of
corporate
affairs &
strategic
planning
Chief
financial
officer
Chief
marketing
officer
Head of
customer
care
department
Head of
engineering
Head of
human
resource
Chief
technical
officer
Head of
billing & it

12. JOB DESCRIPTION & JOB SPECIFICATION
1) Marketing 2) Finance 3) Human Resource
SELECTION PROCESS
1) Apply through recuiter or online
2) The next step is phone interview
3) Personal interview with senior management
4) Finally, offer is made
TRAINING & development
1) A pragmatic initiative for Social and Economic Empowerment of the
underprivileged and marginalized youth
2) High profile rotation program

13. ORGANISATIONAL CULTURE
PROS
1) Great benefits, good team, very little conflict occurs.
2) Good HR support, well organised processes.
3) Salary and benefit, opportunities to grow and learn, caring culture, great co workers.
4) Great place to learn and work.
CONS
1) Limited progression unless willing to move.
2) Minimal career progression opportunity.
3) Constantly fighting against red tape trying to find responsible for minor change in
process or technology.
4) Toxic atmosphere at times. If the boss doesn’t like you this place can be hell. No
progression. No recognition of hard work or personal sacrifices made. Have seen
examples of bullying not properly addressed. Interns not given fair go at meaningful
work. Letting all the best staff go not willing to keep anyone with experience.

14. COLGATE PALMOLIVE FINANCIAL ANALYSIS
WORKING CAPITAL
Working capital (2019) = Current Assets - Current liabilities
= 1,010,15.86 – 1,051,10.47 = -4094.61
DEBT EQUITY RATIO
Debt Equity Ratio = Total Liabilities
Shareholders Fund
= 117972.98
144675.32
= 0.81
FIXED ASSETS ADDED DURING THE YEAR 2019
2019-2018 = 1,616,32.44 – 1,503,13.82 = 11318.62

15. COLGATE Income Statement Analysis
•Operating income during the year rose 6.6% on a year-on-year (YoY) basis.
•The company's operating profit increased by 11.0% YoY during the fiscal. Operating
profit margins witnessed a fall and down at 27.7% in FY19 as against 26.6% in FY18.
•Depreciation charges increased by 1.7%
•Other income grew by 0.5% YoY.
•Net profit for the year grew by 15.2% YoY.
•Net profit margins during the year grew from 15.9% in FY18 to 17.2% in FY19.

16. COLGATE Balance Sheet Analysis
•The company's current liabilities during FY19 stood at Rs 11 billion as compared to
Rs 10 billion in FY18, thereby witnessing an increase of 7.0%.
•Long-term debt stood at Rs 777 million as compared to Rs 0 million during FY18, a
fall of 0.0%.
•Current assets fell 5% and stood at Rs 10 billion, while fixed assets rose 7% and
stood at Rs 14 billion in FY19.
•Overall, the total assets and liabilities for FY19 stood at Rs 26 billion as against Rs
26 billion during FY18, thereby witnessing a growth of 2%.

17. CONCLUSION
As per the finding, FMCG are the products that are sold quickly and at a relatively low cost. It is the 4th
largest sector in indian economy. It constitutes of household and personal care, foods and beverages,
healthcare.
Colgate started by William Colgate in 1806 with selling wares is one of the world’s best selling household
and personal care products. It has a lot of products under its portfolio such as toothpastes, mouthwash,
toothbrush, specialty products. Brands such as colgate, Palmolive, protex, sanex, softsoap, hills, gard, sorriso,
etc. Colgate has 46% market share in India. Main competitors of colgate Palmolive are Crest, Sensodyne,
Pepsodent, Closeup, Oral-B, AIM, Aquafresh, Dabur & patanjali. Strategies like customization, green
initiatives, promotion and offers are adopted by Colgate Palmolive so as to fight in competitive market.
Profit earned by colgate Palmolive in march 2019 is 775,66.51. Total assets of worth 1.010,15.86 is owned by
colgate Palmolive with total liability of 1,179,72.98.
The reviews by employees of Colgate Palmolive are positive. Maximum employees are satisfied with
working in Colgate Palmolive. Traings are provided to employees in order to keep them updated and
motivated.
All and all with the product line spanning household & personal care, foods & beverages and healthcare,
Colgate Palmolive is on the road to forging ever stronger relationships with the people who have spent their
money on the company’s products.

18. THANKYOU