1. Vipin Karir
E-Mail: Karir.Vipin@gmail.com
Mobile: +91-9878616611
AdWords PPC Management, Display Advertising and SEO
Specialist.
Interactive, Digital Online Marketing Specialist with Strong SEO and PPC Experience.
Results driven Internet Marketing Professional with over 3+ years of hands-on experience in Internet
Marketing. Proven leadership and ability to deliver highly effective and measurable digital marketing
efforts and strategies to drive revenue growth improve organic search engine rankings reach new
customers and increase brand awareness.
Key Skills & Abilities:
➢Pay Per Click Management, Implementation and Optimization
➢Keyword research
➢AdWords account planning and Set up
➢AdWords plan and campaigns structure
➢Search
➢Display
➢Remarketing
➢Ad Copy Creation
➢Manage & Optimization
➢Budget control
➢Monitor and Optimize AdWords
➢New Ads creation to continue split testing
➢Analyze search terms
➢Add new keywords
➢Bid Experiments
➢Ad Scheduling Optimization
➢Geographic Optimization
➢Landing page Creation and testing
➢Campaign Creation & Optimization
➢Product Listing Campaign Creation (Google Shopping Campaigns)
➢SEO (Search Engine Optimization)
➢Competitor Analysis & Keyword Research
➢ Using various advanced tools for SEO research
➢SEO Site Reviews & Audits | Panda & Penguin Reviews & Recovery
➢Project Management & Site Implementation
➢ Client communication/reporting

2. Related Experience
Softalgo Pvt. Ltd., Chandigarh IT Park 2012 May- 30th November 2014
Search Engine Optimization and PPC Specialist
Provide leadership, strategic direction and management for all Search Marketing channels including
paid search, SEO, Social Media Marketing, display marketing design implementation.
Core Responsibilities:
PPC Analyst, SEO and Social Media optimization of client accounts & websites. Utilizing AdWords,
Bing AdCenter, Facebook, platforms. Include growing qualified website traffic, identifying and defining
digital content to support customer needs and improving marketing and reporting processes.
➢Complete Analysis of Landing Page or website in order to maximize conversions
➢Complete Keyword research along with the Keyword list of exact, broad and phrase match Keywords
➢Complete structure of PPC campaign along with their adgroups and keywords to achieve good
quality score
➢Creative and direct ad copy for each adgroup to achieve best CTR atleast 2 adcopy for each adgroup.
➢Identifying advance bidding & budgeting options for better utilization of fund
➢Implementing Search & Display Campaigns.
➢Lead role in landing page development, implementation, multi-variant testing and consulting
➢Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.
➢Responsible for Pay Per Click, Ad copy creation, keyword research, keyword traffic estimates and
analytics analysis
➢Provide best practices recommendations and consulting to clients and account executive team for PPC
specific landing page development and implementation.
➢Lead role in landing page development, implementation, multi-variant testing and consulting
➢ Developed solid SEO, and Social Marketing strategies to develop business
➢Keeping in touch with the client through Skype and email for smooth communication
Campaign Management:
Once campaign is created we will start managing campaign on day to day basis in order to optimized
result and achieve ROI
➢Daily Bid Management
➢Weekly Search query & Negative Keyword Filtering.
➢Weekly/Daily Placement & Display network optimization
➢Weekly new ad creation and testing to increase CTR.
➢Keyword Management, pause/delete non performing keywords & adding good new keywords time to
time
➢Weekly or Monthly performance report (where required)

3. Sapphire Infomatique, Chandigarh
SEO Analyst August 2011 - April 2012
As an SEO Analyst at Sapphire, I am responsible for increase websites visibility in major search
Engines.
Core Responsibilities:
 Research, Analyze & Monitor search engine rankings, traffic
 Delegate tasks to content writers, designers and developers
 On-page content optimization for increased visibility in the search results
 On-page design optimization for increased time on site, page views and lower bounce rates
 Implementing redirects, delegating link building strategies and syndicating articles / press releases
Other Responsibilities:
 Training new SEO strategists
 Sharing industry news and best practices to the entire SEO department
 Recommended several best practices that are now being used by the company
Professional Training:
I have also completed 3 month’s professional course of pay per click marketing. On Training includes 4
biggest advertising platforms on Internet that i have learnt (Google AdWords, Bing Ad Center,
Facebook, and Twitter).
Education:
Bachelor of Arts 2005-2008
Annamalai University
India
Personal Details
Date of Birth: 20th April 1988
Address: 2895 Sector 47-C Chandigarh
Languages Known: English, Hindi and Punjabi