1. DIGITAL MARKETING PLAN
Author Violette L. Meier

2. VISION
To provide thought provoking yet thrilling literature that will remain
in the hearts and minds of readers for a lifetime.

3. Her Story
 Her Brand
 Where Is She Now? and Where
Does She Want to Be?
How She’ll Get There
 Overall Strategy
 Website and Blog
 Target Audience
TABLE OF CONTENTS
 Competitive Analysis
 Content and Engagement
Strategy
 Advertising
 SEO Plan
 Lead Nurturing
 Email Marketing
 Social Media Marketing

4. Action Steps
 Editorial Calendar
 Automation
 Analytics
 The Team
 Budget Worksheet
The Executive Summary
Traditional Marketing
TABLE OF CONTENTS

5. HER STORY
“There is no greater agony than bearing an untold story inside you.”
― Maya Angelou

6. HER BRAND
Violette L. Meier is a novelist of paranormal
thrillers and fantasy with a bold style which
merges the lore of antiquity with the modern
world. As a poet, artist, and a theologian who
holds a Masters of Divinity, Violette
possesses an entirely unique perspective in
the genre.
“We write to taste life twice, in the moment and in
retrospect.”
―Anais Nin

7.  Violette is an unknown but
immensely talented writer who
owns a small publishing company
called Viori Publishing. She has
published three novels, a short
story collection, and two poetry
books. She is currently working on
another novel.
 Violette wants to be a best selling
author with a large fan base among
paranormal and thriller readers, and an
authority in her genre.
 She wants to be able to live
exclusively off of her writings.
 Violette would like to see her books
made into movies.
Where Is She Now Where Does She Want to Be?

8. HOW WILL SHE GET THERE?
“There is nothing to writing. All you do is sit down at a typewriter and bleed.”
― Ernest Hemingway

9.  Define key brand messages to
grow audience awareness, familiarity
and purchasing potential.
 Select appropriate media and
targeting tools.
 Link to content marketing
strategy.
 Define customer personas.
OVERALL STRATEGY
 Define content marketing plan.
 Create website, social media pages,
and improvement plan including lead
profiling .
 Define how key online
communications (search, email, social,
mobile) drive sales.
 Define offline integration paths to
purchase (book signings, traditional
marketing, word of mouth).

10. VioletteMeier.com
Violettemeier.com will reflect the controversial
humor exhibited in Violette’s writing. Violette’s web
site will highlight her books, showcase literary events,
and share monthly short stories, poems, podcasts,
videos, and blogs. Violettemeier.com will feature
original artwork, disclose tidbits about her life, and
provide links for all of her social media profiles to
foster community engagement. The site will offer
autographed copies of her books and serve as a portal
to Amazon.com and Smashwords.com.
WEBSITE AND BLOG
Blogs
Violette maintains three different blogs which reveals
three different sides to her personality.
 The World According to Violette (a
free thought blog ranting on a variety of topics)
 Violette Wants to Know if you Knew
(an educational blog which humorously talks
about everything from writing to scientific
discoveries)
 Rock & Tree Ministries (an inspirational
blog)

11.  Shoshanna is a young green haired
woman who daydreams without ceasing and
loves to read anything that gives her chills at
night. She is a cosplay enthusiast who is
always looking for new original characters to
portray.
 Saadiq is a history student who gets
excited every time he finds an ancient
discovery in some obscure publication tucked
away in the back of a library. He secretly
dreams of unlocking the mysteries of the
universe.
TARGET AUDIENCE
 Mustafa is a lover of fast, action packed
entertainment. He loves blockbuster movies
like Avatar and Star Wars, and TV shows like
Game of Thrones and Supernatural.
 Wilhelmina is a master problem solver
who has the ability to figure out the plot of a
story within the first 25 pages of a book. She
is always looking for new and original stories
that are filled with twists and turns.. Rarely
ever surprised, she seeks out writers who
offer scenarios that leave her mind spinning.

12. COMPETITIVE ANALYSIS
Competition is broad and worldwide, with thousands of writers selling speculative fiction
online and in bookstores. Unlike literary greats like Octavia Butler or Terry Brooks,
Violette’s opportunity to be distinctive rests in her worldview as an African American
female and her theological background which makes her a unicorn among secular writers.
She walks in the light with an imagination that dwells in the darkness.
 Strengths: Brilliant cross genre writer, female, African American, theologian
 Weaknesses: Unknown writer with a tiny marketing budget.
 Opportunities: Find a niche demographic among Afro-futurism, Sci-fi, Fantasy,
Paranormal, Thriller, and Horror fans.
 Threats: Large publishers, famous writers, and thousands of subpar self published
writers which make trusting quality self published writers difficult.

13. Content
 Highlight books with slogans like: Books
that make your heart beat fast. Entertaining and
enlightening literature. The gateway to open and
honest dialog.
 Post outside articles and videos that fan base
may find interesting.
 Write blogs, do podcasts, and post videos on
a weekly basis.
 Post white pages on speculative fiction and
publishing.
 Share events, news, and promotions.
CONTENT AND ENGAGEMENT
STRATEGY
Engagement
 Share other’s content and comment on
social media pages.
 Post interesting questions or “ask me
anything” and engage in conversations.
 Follow and interact with influencers.
 Personally answer emails in a timely
manner.
 Offer writing and publishing tips to new
writers.

14.  Social Media
 PPC: Google Adwords, Facebook,
Instagram, Twitter, etc.
 Email campaigns.
 Discount codes, birthday coupons,
giveaways.
 Send out press releases.
 Advertise previous books in new books.
 Create media kit.
 Encourage word of mouth.
 Slideshare presentations.
ADVERTISING
 Attend local events, community service, speak at
conferences, and have book signings.
 Pass out promo items.
 Make videos (YouTube, Vine, Snapchat) and
podcasts.
 Get Amazon book reviews.
 Link books to trending topics.
 Host Google hangout.
 Guest blog.
 Affiliate marketing.
 Promote others.
 Book trailers

15.  Use a specific, targeted list of
keywords.
 Do not use words that aren’t relevant
to Violette Meier’s books.
 Use keywords that rank high in search
but not too competitive.
 Find out which keywords competitors
are using.
 Use keywords that are influential
enough to convert.
SEO
 Create content with the keywords that
are magnetic to search engine algorithms
and that are relevant to searchers in order
to prevent bounce rate.
 Optimize each page with only a few
keywords.
 Use keywords in URLs, image file
names headers, and blog posts.
 Use analytics to see how keywords are
performing.

16.  Identify readers and general
consumers.
 Offer something of value
(informational blog, free e-book,
promotional items, resources, etc.).
 Set goals for each email campaign
or social media campaign. Sample
goals are to get new blog readers, or
book purchasers, or RSVPs to an event.
LEAD NURTURING
 Use analytics to evaluate if the
campaign is successful. See where the
consumer lost interest or gained
interest.
 If the campaign was not successful,
tweak it and begin again. If the
campaign is still not successful, start
with a new approach.

17.  Send out email campaigns twice
a month to inform fans about blog
posts, and what’s new on
violettemeier.com.
 Utilize Mailchimp and its
templets and resources to manage
email marketing campaigns.
EMAIL MARKETING
 Send out periodic coupons,
birthday gifts, sale alerts, and new
book updates.
 Have an email list available at
literary events in order to
accumulate more emails.
 Place a subscribe form on
website and social media pages.

18.  Use social media channels – Facebook,
Google+, Twitter, Pinterest, YouTube,
LinkedIn, Snapchat, Vine, and Instagram to
create an cohesive social media marketing
campaign.
 Use various forms of content like
images, podcasts, video, and blogs to get the
message on each social network.
 Conduct surveys to determine how to
expand, reach more readers, and learn their
interest.
SOCIAL MEDIA MARKETING
 Identify 10 influencers and build a
relationship by liking and commenting on
their posts with a goal of driving traffic to
violettemeier.com.
 Engage fans and followers through
giveaways, contests, games, and sweepstakes.
 Learn the best time to post on each social
media channel for effective exposure.
 Monitor trends, analytics, and insights.

19. ACTION STEPS
“Fantasy is hardly an escape from reality. It's a way of understanding it.”
―Lyoyd Alexander

20. EDITORIAL CALENDAR

21. AUTOMATION
 Hootsuite will be used to manage automation.
 Hootsuite can simultaneously post to Facebook, Google+,
Instagram, Twitter, and LinkedIn.
 A months worth of themed posts will be entered (ex: February,
black history facts, love quotes or lines from romantic poetry).
 Hootesuite will be used to promote events, important dates, and
promotions.

22.  Analytic Tools: Google
Analytics, Facebook Insights,
Twitter Analytics, and Mailchimp
analytics.
 Google Analytics: will focus on
the number of visitors to the
website, bounce rate, traffic
source, and conversions.
ANALYTICS
 Facebook Insights & Twitter
Analytics: will focus on reach,
engagement, and transition to
website.
 Mailchimp Analytics: will focus
on opened emails, unsubscribes,
and clicks to open links.

23. Violette L. Meier
 Co-owner of Viori Publishing.
 Writer, blogger.
 Public Speaker.
 Digital Marketing Manager
specializing in social media, and
blogging.
THE TEAM
Ari Meier
 Co-owner of Viori Publishing.
 Digital Marketing Manager
specializing in social media,
analytics, blogging, graphic
design, web page design, and
branding.
 Writer, blogger.

24.  Budget $350
 Promotional Items (banners,
bookmarks, business cards, ink
pens). $250
 Facebook/Instagram Ads $50
 Prizes for events $25
 Google AdWords $25
BUDGET WORKSHEET

25. EXECUTIVE SUMMARY
“There is no such thing as a moral or an immoral book. Books are well written, or badly
written. That is all.”
―Oscar Wilde

26. EXECUTIVE SUMMARY
There are millions of books for sale and thousands are being published yearly. Amazon.com, the world
largest book seller sells 5.75 billion dollars in books per year making a small writer hard to find in such a large sea of books.
Despite all the choices, Violette L. Meier offers a fantastic way to break the monotony of the average speculative fiction
story. Her voice combines her cultural perspective and her love of antiquity into a supernatural literary experience that is
hard to forget. She combines the secular and sacred effortlessly.
Violette L. Meier, a happily married mother, writer, painter, poet, and native of Atlanta, Georgia, earned a
B.A. at Clark Atlanta University ,a MDiv at the Interdenominational Theological Center, and a Digital Marketing Certificate
at Emory University. A prolific writer, Violette has written over 1,200 poems, 30 short stories, and 6 books. Her books, The
First Chronicle of Zayashariya: Out of Night, Angel Crush, Son of the Rock, Tales of a Numinous Nature: A Short Story
Collection, Violette Ardor: A Volume of Poetry, and This Sickness We Call Love: Poems of Love, Lust, and Lamentation, have all
received rave reviews. She is currently working on a new novel called Ruah the Immortal and sequels to her fantasy and
supernatural novels.

27. EXECUTIVE SUMMARY
( C O N T I N U E D )
VioletteMeier.com highlights her uniqueness and the entire gamut of her
creative work. Violette’s web site shows her books, literary events, short stories, poems,
podcasts, videos, blogs, original artwork, tidbits about her life, links to her social media
profiles, autographed books, and serve as a portal to Amazon.com and Smashwords.com.
Her social media posts consists of controversial and spiritual discussions, humor, and
creative information to help Violette’s goal in becoming a bestselling author.
The implementation plan will be carried out in two parts: launch a giant
social media campaign to drive potential readers to violettemeier.com and author events
and periodic appearances where promotional items will be given out. The total estimated
cost for each month is $50-$75.
It is our belief that all Violette L. Meier needs is a platform for her work to
be seen. Her talent will guarantee her success.

28. TRADITIONAL MARKETING
“Fiction is the truth inside the lie.”
―Stephen King

29. TRADITIONAL MARKETING
INTEGRATION
 Giving away promotional items at events.
 Placing ads in programs at Sci-fi/fantasy cons.
 Purchasing car magnets for each book.
 Placing bookmarks in random books in bookstores.
 Purchasing T-shirts with book covers and/or characters on them.
 Sending out press releases to media outlets.