Spinta Digital, leading digital marketing company in Chennai and London gives you “The Complete Guide To Creating A Perfect Digital Marketing Strategy” . To know more visit https://www.spintadigital.com/blog/guide-digital-marketing-strategy/

1. GUIDE TO CREATING A
PERFECT DIGITAL
MARKETING STRATEGY

2. IMPLEMENTING A STRATEGY-DRIVEN
TRANSFORMATION
An extensive understanding of creating a perfect
digital marketing strategy for your brand. There are
“six” following components to approach:
Situation,
Objective,
Strategy,
Tactics,
Action and
Control, in short SOSTAC!

3. SITUATION ANALYSIS
SITUATIONAL ANALYSIS IS THE FOREMOST – ROOT
ANALYSIS THAT HAS TO BE MADE FOR YOUR BRAND . 01
02
OBJECTIVE
THE SECOND ENTITY OF SOSTAC IS AN OBSERVATION
MODEL THAT ANALYSES WHERE A BRAND WOULD
LIKE TO TAKE ITSELF TO?

4. STRATEGY
THE STAGE WHERE YOU PERFORM SEGMENTATION,
TARGET AND POSITIONING BASED ON CUSTOMER
PROFILE, DEPARTMENTS, GEOGRAPHIES ETC.
03
04
TACTICS
TACTICS COVER SPECIAL TOOLS OF DIGITAL
MARKETING LIKE – SEARCH ENGINE OPTIMIZATION,
SOCIAL MEDIA MARKETING, EMAIL MARKETING,
PAY PER CLICK ADVERTISING AND SO ON.

5. ACTION
ACTION STAGE IS THE “VERB” STAGE OF SOSTAC
MODEL WHICH MEANS THE VARIOUS SKILLS ARE
ALLOCATED TO RESOURCES AND RESPONSIBILITIES
ARE ASSIGNED TO ACTUALLY START ACTING!
05
06
CONTROL
THE LAST STAGE OF YOUR SOSTAC MODEL IS THE
CONTROL STAGE THAT ALLOWS YOU TO IDENTIFY
YOUR POSITIVES, RECTIFY YOUR ERRORS AND
MONITOR YOUR PERFORMANCE. IN SHORT, THIS
STAGE DEFINES HOW MUCH YOU HAVE WORKED ON!

6. CONCLUSION
With every marketing strategy also comes a unique
responsibility – ROI (Return of Investment).
Therefore, it’s always important to set defined and
SMART objectives before you move to the action plan
of your strategical planning.

7. TO KNOW MORE VISIT
OUR BLOG
HTTPS://WWW.SPINTADIGITAL.COM/BLOG/GUIDE-
DIGITAL-MARKETING-STRATEGY/

8. THANK YOU!
HTTPS://WWW.SPINTADIGITAL.COM