A Personal stylist app, that harnesses the power of AI to help women look and feel their best. A concept by Vinita Silaparasetty at age 18.
Email: vinitasilaparasetty@gmail.com
2. “Vin's Lookbook the Madonna of
Fashion Tech.”
Madonna constantly re-invents herself
to maintain her popularity.
Vin's Lookbook AI adapts itself to
provide a personalized user
experience.
3. The Problem
Female Consumers tend to buy clothing/beauty
products that look good on a model. They are then
disappointed when they do not get the same results.
This harms brand loyalty & brand recognition which
are two key elements in the success of a retail
brand.
"What women want is not necessarily what they
need."
5. The Solution
Create a win - win
situation, where
both the retail
brands and the
consumer benefit. Satisfied
Ideally speaking, if every woman had a
personal stylist, the stylist would pick
clothing and beauty products that will suit
her. However, not every woman can afford
a personal stylist.
They can afford a free app though.
6. Why AI?
It accepts, analyses & stores data of the user
just as a personal stylist would
It identifies which category the user belongs
to and makes clothing and makeup
suggestions based on this .
It continues to learn about the user's taste and
preferences and adapts itself to suit the user's
needs.
It adds a personal touch to the app, so that it
is more like a friend than an app.
7. Features of the App
Online Shopping is very targeted. Only the clothing that
will suit the user in terms of size, style, color etc will be
displayed automatically. The user does not have to
manually filter clothing.
In the case of beauty products, only products that suit
the user's skintone and skintype will be displayed.
An outfit generator is provided which will provide outfit
suggestions using clothing that exists in a user's closet
and based on the weather for that day in their region.
8. Sources of Revenue
Advertisements.
Sponsored content and product placements.
Monthly subscription to be a featured stylist. ( For stylists.)
Monthly subscription to be a featured brand. ( For
clothing/makeup brands.)
Commissions from sales made through the app.
Monthly membership for users to get access to exclusive
content.
9. 8 months
Develop
app and
curate
content for
website. Contact
clothing/beau
ty brands to
create
database for
online
shopping.
Expand
user base
through
social
media.
Road Map
10. Why Funding is Needed?
To obtain the data required to train the AI.
To market the app by creating awareness and
building a community.
To distribute the app through channels with a
wide reach.
11. Founder
Vinita Mohan is a 24 year old
with a passion for
entrepreneurship.
She has completed her
graduation in Bachelor of
Computer Applications. She
started Vin's Lookbook as a
humble blog that quickly
became popular in America,
Saudi Arabia and China.
Now she is working on an app
that can act as a personal stylist
and provide a personalised
user experience.