This document outlines a Super Bowl investing project that correlates to Common Core standards. It includes standards for science and technical subjects for grades 9-10 and 11-12 related to following procedures, translating quantitative information, and comparing findings. It also includes standards for ELA speaking and listening for grades 9-10 and 11-12 related to integrating diverse sources of information to make decisions, evaluating viewpoints and evidence, and strategically presenting information. Additionally, it discusses 21st century skills like accessing and evaluating information, using and managing information, and analyzing media. Finally, it provides two links to articles about Super Bowl ads.

1. Super Bowl Investing Project
Allen Cox, Managing Director, Coalition
for Financial Literacy
Vincent Young, AVP Curriculum
Initiatives, SIFMA Foundation

2. Common Core Correlations
• Science and Technical Subjects (Grades 9-10)
– CCSS.ELA-Literacy.RST.9-10.3 Follow precisely a complex multistep
procedure when carrying out experiments, taking measurements, or
performing technical tasks, attending to special cases or exceptions
defined in the text.
– CCSS.ELA-Literacy.RST.9-10.7 Translate quantitative or technical
information expressed in words in a text into visual form (e.g., a table or
chart) and translate information expressed visually or mathematically
(e.g., in an equation) into words.
– CCSS.ELA-Literacy.RST.9-10.9 Compare and contrast findings
presented in a text to those from other sources (including their own
experiments), noting when the findings support or contradict previous
explanations or accounts.

3. Common Core Correlations
• Science and Technical Subjects (Grades 11-12)
– CCSS.ELA-Literacy.RST.11-12.3 Follow precisely a complex multistep
procedure when carrying out experiments, taking measurements, or
performing technical tasks; analyze the specific results based on
explanations in the text.
– CCSS.ELA-Literacy.RST.11-12.7 Integrate and evaluate multiple sources of
information presented in diverse formats and media (e.g., quantitative data,
video, multimedia) in order to address a question or solve a problem.
– CCSS.ELA-Literacy.RST.11-12.9 Synthesize information from a range of
sources (e.g., texts, experiments, simulations) into a coherent
understanding of a process, phenomenon, or concept, resolving conflicting
information when possible.

4. Common Core Correlations
• ELA Speaking & Listening (Grades 9-10, 11-12)
– CCSS.ELA-Literacy.SL. 9-10.2 (SL.11-12.2)Integrate
multiple sources of information presented in diverse
formats and media (e.g., visually, quantitatively, orally) in
order to make informed decisions and solve problems,
evaluating the credibility and accuracy of each source and
noting any discrepancies among the data.
– CCSS.ELA-Literacy.SL. 9-10.3 (11-12.3) Evaluate a
speaker’s point of view, reasoning, and use of evidence
and rhetoric, assessing the stance, premises, links among
ideas, word choice, points of emphasis, and tone used.

5. Common Core Correlations
• ELA Speaking & Listening (Grades 9-10, 11-12)
– CCSS.ELA-Literacy.SL.9-10.4 (SL.11-12.4) Present
information, findings, and supporting evidence clearly,
concisely, and logically such that listeners can follow the
line of reasoning and the organization, development,
substance, and style are appropriate to purpose, audience,
and task.
– CCSS.ELA-Literacy.SL.9-10.5 (SL.11-12.5) Make strategic
use of digital media (e.g., textual, graphical, audio, visual,
and interactive elements) in presentations to enhance
understanding of findings, reasoning, and evidence and to
add interest.

6. 21st Century Skills
• Access and Evaluate Information
– Access information efficiently (time) and effectively (sources)
– Evaluate information critically and competently
• Use and Manage Information
– Use information accurately and creatively for the issue or
problem at hand
– Manage the flow of information from a wide variety of sources
– Apply a fundamental understanding of the ethical/legal issues
surrounding the access and use of information

7. 21st Century Skills
• Analyze Media
– Understand both how and why media messages are
constructed, and for what purposes
– Examine how individuals interpret messages
differently, how values and points of view are included
or excluded, and how media can influence beliefs and
behaviors
– Apply a fundamental understanding of the
ethical/legal issues surrounding the access and use
of media

8. Links
• “Most Super Bowl Ads Are Too Creative For
Their Own Good” (Yahoo! News, 1/6/14):
http://news.yahoo.com/most-super-bowl-adstoo-creative-own-good-181142617.html
• “Super Bowl Ads: Punt of No Return?”
(MarketWatch, 2/3/05):
http://www.marketwatch.com/story/super-bowlads-a-punt-of-no-return