Deck for Be A VC Case Competition, which pitched Quixey at the Tenaya Capital office to a panel including Sequoia Capital, Greylock Partners, GGV Capital, and Tenaya Capital

2. Current mobile phone
and search engine user
markets are growing
There is demand for a
filtering tool to make search
easier
A new market for the
“functional web” is
arising
Success of mobile apps
depends on connecting
consumer queries to app’s
abilities
Consumers have
unmatched needs
Currently no tool can match
a description of their needs
with a product
Developers have
undiscovered features
Current methods of
deploying mobile apps are
ineffective at reaching
critical mass
Opportunity Challenge Solution
Quixey is a search engine
for mobile apps, providing
a platform that connects the
consumer’s exact needs
with relevant apps based
on their descriptions.
As a first mover in this
specialized category, they
have the potential to
spearhead a winner-takes-
all strategy.
Executive Summary
The opportunities & challenges faced by app developers & consumers make Quixey an ideal solution

3. The Market Opportunity
Growing mobile user base and increased reliance on apps create need for a functional search engine
Increased usage of mobile web
creates growing need for a tool to
make the search process easier
Mobile devices will start to predict
consumer behavior, increasing
reliance on mobile search apps
There is demand for a disruptive
distribution channel for app
developers to reach consumers
1
2
3
Number of cell
phones will reach
7.3 billion this year
Americans alone
conduct 20.3 billion
searches/month
Major players
produced 125 billion
queries (2010)
Mobile Internet
usage will outpace
desktop usage
GOOG now
delivering results for
“related terms”
“Consumers will
spend less time on
decision-making”
Upload mobile app onto
different platforms’ app
stores (iOS, Android)
Attract beta testers with
monetary incentives
Increase brand awareness
through social media and
word-of-mouth
A Developer’s Current
Method of Deploying App
Market Size Market Trends Status Quo

4. Quixey Overview
Quixey is an app search engine that matches individuals with mobile apps that best suit their needs
Tomer Kagan
CEO & Co-Founder
Early entrepreneur named Forbes
30 Under 30 and advised
numerous influential investors
A Strong Management Team is Born, with
Diverse Backgrounds and Vision to Execute
Guru Gowrappan
COO
Previously Senior Director of
Yahoo! And COO of Zynga
Sudhir Mohan
Head of Engineering
Previously Head of Tech at eBay
Commerce Networks and Senior
Director of Engineering at Yahoo!
Liron Shapira
CTO
Software engineer from UC Berkeley
who created Quixey’s unique
“functional search”
Founded at
HQ in
Mountain
View
November 2009
$400K in Seed
April 2011
$3.80M in Series A
August 2011
$20M in Series B
June 2012
$700K Debt
September 2012
$50M in Series C
October 2013

5. How Quixey Works
Quixey is extremely valuable for both consumers and developers
Traditional Quixey
Platform
Deep Links Web Crawl
Matches search queries with functions
using an algorithm
1 2
Data is aggregated as
signals and used for
machine learning to
create functions
Crawls millions of
pieces of data from
many endpoints; deep
links within apps
themselves
Category
Apps
Business Fitness Reading
Representation of
App is created in
Quixey's system
Queries are
matched to this
representation

6. Quixey’s Position and Defensibility
Quixey’s first mover advantage helps it capitalize on the Network Effect and create barriers to entry
Founded the earliest
Possesses the most
invested capital compared
to competitors
Offers unique features from
other firms
Strong user base:
approaching 1 billion
queries/month
The more users on Quixey,
the more users they attract
Currently powers app
search for well-known
companies = barriers to
entry for competitors
Proprietary technology is
hard to reproduce
First Mover Advantage The Network Effect High Barriers to Entry
Consume
r
Develope
r

7. Goes Beyond Pure Play
Value Proposition
Application content discovery +
Deep Linking across applications
Quixey looks at the world around an application and directs users to relevant apps
DevelopersConsumers
Functional Search
Matches query to
function instead of title
or description of app
Lets you search by what you’re trying to do
Query Function
Platform for discovery
Promotion Channels
Allow developer’s apps to be
discovered through unique
content searching
Option to pay for
advertising so app
comes up at the
top for relevant
queries
Provides prime advertising for people
already looking for an app
People to download
their app
Deep linking exposes their
app content to millions of
queries a month

8. Go-To-Market Strategy
Quixey’s key strategic partners and disruptive distribution channels will protect it from incumbents
Developer Community
Application-Creating
Enterprises
Original Equipment
Manufacturer (OEM)
Search Engines
Disruptive Distribution Channel Strategic Partners
The developer community, both independent
and enterprise, will expose their apps with
Quixey’s deep linking so that their apps will be
found and downloaded
Quixey’s free app search
engine provides OEM’s
with wide search
capability on its platform
Search engines will
adopt and partner with
Quixey’s mobile search
engine to generate
better content for their
own users

9. Competitive Analysis
Quixey offers a higher quality product than its competitors that has been adopted by the industry
Features
Financial
Backing
Partners
Developer
Friendly
Rating Comments
Functional app
search, deep-
linking, intuitive
search UI
Big partners
such as
Ask.com, Sprint,
Microsoft, Nokia,
Starhub
Easy URL
register, handling
URL Scheme
Rating Comments
App search,
deep-linking;
not integrated
with AAPL
Acquired by
AAPL in 2012
Does not offer
a platform
since AAPL
acquisition
Rating Comments
Leader in
deep-linking,
but no search
NTT DoCoMo
– phone
operator in
Japan
Rating Comments
Deep-linking,
intuitive
design, but
no search
No partners
Requires
installation of
other software,
more code and
pages in docs
$74.9 M $2.6 M $750 K $3.1 M
N/A
Great
dashboard
and analytics
per app for
deep linking

10. Monetization Strategy
Quixey is improving the quality and content of its platform, which will lead to high revenue streams
Sales Channels
Potential Monetization Segments / Models
Current Monetization ModelMonetization Policy
Sell to developers
to expose app
content to search
queries
Sponsored
apps in app
search
•Cost / Click
Model
•Cost /
Impression
Model
Advertisers
Developers
Maximize potential
sales channels with
additional
partnerships
Upon reaching
critical mass, Quixey
can sell search ads
to advertisers
B2B marketing for Android,
Windows, and iOS platforms to
integrate Quixey in their existing
search engine
Sponsored apps
for developers:
newly released
beta on
sponsored apps is
careful about
search result
integrity
Quixey is
waiting for
critical mass to
pursue
monetization
more effectively
Royalties off paid
applications found
through Quixey

11. Valuation
Quixey should seek a $60MM Series D round to further scale its business and fund expansion
Valuation Summary
$145.0MM Pre-
Money valuation
as of April 2014
Seek a $60MM
Series D round for
29% equity stake
Assume a
conservative 40% YoY
growth in queries
462% Cash-on-
Cash Return by
year 2020
Comparable Company Analysis
Use EV/Revenue to
capture investors’
emphasis on
growth over
profitabilityTraditional Search Big Data Analytics
Weighting Yields
15.4x 2014
EV/Revenue
Multiple

12. Increase Quixey’s
presence as
market leader in
app search
Growth Opportunities
Despite extraordinary growth, Quixey has substantial opportunity to increase its reach
International
Expansion
Develop New
Features
Acquire Talent
Seek to make
additional
acquisitions
like Kite.io
Absorbing
competition will
help Quixey
corner the market
Talent acquisition
will help future
R&D efforts
Strong community 
more monetization
opportunities
Create new
features like
Quixey News
and Spotlight
Generate content
to increase
average session
duration
Reposition
service as a
destination for
all app needs
Expansion in user
base increases
value of service
International
market represents
significant
opportunity
Large application
creation activity
in Asia
Develop Quixey in
various languages
to expand
geographically
1 2 3
1 2 3
1 2 3

13. Next Steps
In the span of 5-10 years, Quixey and its investors can explore an IPO and M&A at the right value
M&A Considerations IPO Considerations
There are many suitors for Quixey in a sell-
side M&A due to its strong offering
Sell-side M&A offers investors an exit
opportunity at a premium valuation
IPO allows investors to partake in upside
potential of the company moving forward
Must factor in risk of current boom of IPO
market and uncertainty of future conditions
Company Strategic Rationale
Offer Date Company
Price Performance
(Offer to Aug 2013)
5/16/13 133.3%
5/16/13 169.8%
6/6/13 78%
Quixey will complement current
search option; Android platform
can utilize Quixey
Quixey can bolster application
discovery on Kindle platform
Line of windows phones and
applications can benefit from
Quixey’s robust search; Bing
complements Quixey
Tech IPOs Show Strong Price Performance
Quixey has potential to be $1B+ at time of
IPO, but must execute and monetize

15. Appendix
Appendix Slides
Comparable Companies Analysis
Risks & Mitigants
Quixey vs. Google/Apple
Capital Efficiency
Competitor Benchmark
How Consumers use the App
Main Slides
Executive Summary
The Market Opportunity
Quixey Overview
How Quixey Works
Quixey’s Position and Defensibility
Value Proposition
Go-To-Market Strategy
Competitive Analysis
Monetization Strategy
Valuation
Growth Opportunities
Next Steps

16. Appendix: Comparable Companies Analysis
TEV/Revenue TEV/EBITDA TEV/EBIT
Ticker Company LTM LTM LTM
Big Data Analytics
SPLK Splunk 22.6x NM NM
DATA Tableau Software 17.3x NM NM
VMW VMWare 7.5x 27.3x 34.1x
Mean 15.8x 27.3x 34.1x
Median 17.3x 27.3x 34.1x
Traditional Search Engines
GOOG Google 2.1x 7.1x 9.2x
YHOO Yahoo 7.5x 18.7x 24.6x
YNDX Yandex 8.2x 20.2x 25.3x
BIDU Baidu 10.6x 24.4x 31.4x
Mean 7.1x 17.6x 22.6x
Median 7.9x 19.5x 25.x
Quixey EV/Revenue 15.4x
% of Queries with Sponsored Links 70%
Average Price/1000 Impressions 1.6
Assumptions for Revenue Model
Comparables Universe

17. Appendix: Risks & Mitigants
• Coming soon
There are risks to consider when moving forward

18. Appendix: Quixey vs Google/AppleQuixey’s product offers unique functionality to Google/Apple and is better positioned for growth opportunities
Product Advantages Product Placement
• Quixey’s search results/rankings are focused
for native apps
• Quixey supports app developers, while Google
and Apple often recommend its own products
• Quixey uses functional search that takes
advantage of machine learning and metadata
while Google/Apple app search only utilize
semantic search by categories
• Quixey has better positioning for
developers as it offers advertised apps
and better content discovery through its
functional search
• Quixey has optimized its product placement
in the search market with partnerships
across many platforms (Ask.com, Sprint,
Microsoft, Nokia, Starhub), as opposed to
Google and Apple
versus

19. Appendix: Capital Efficiency
Position Yearly Compensation Current Number
of Positions
Yearly Compensation
for Position
Business Developer $80,000 20 $1,600,000
Product Designer $100,000 5 $500,000
Software Engineer $120,000 30 $3,600,000
Data Analyst $150,000 5 $750,000
Quixey spends around $7 M/year on employee compensation at its current size
Sources: http://www.glassdoor.com/Salary/Quixey-Salaries-E639318.htm
https://www.quixey.com/team/

20. Appendix: Competitor Benchmark
Competitor Investment Founded HQ Partners Additional Information
Quixey $74.9 M 2009 Mountain
View
Ask.com, Sprint, Microsoft, Nokia,
Starhub
App search, deep-linking, sponsored apps; All
platforms
Everything.
me
$35.5 M 2010 Tel Aviv None Personalized info suggestions to home screen;
Android
Chomp
(AAPL)
$2.6 M 2009 San
Francisco
Acquired by Apple in February 2012 App search, deep-linking
Cellogic $750 K 2010 Jerusalem NTT DoCoMo Deep-linking, web services to lock screen
Tapstream $681 K 2012 British
Columbia
HootSuite App marketing dashboard, tracks acquisition,
retention, ROI
Appsfire $4.6 M 2009 Paris-
l'hopital
Ansca Mobile, Cellcom App search, app marketing dashboard; iOS and
Android
Sparq
(YHOO)
$1.2 M 2010 Seattle Acquired by Yahoo! in January 2014 Deep-linking
URX $3.1 M 2013 San
Francisco
None Deep-linking
Android
Competitive analysis shows that Quixey is a first mover in its field that has raised the most capital.

21. Appendix: How consumers use the app
• Use functional search
queries
• Ex) Improve battery life,
read at my leisure
• “Browse” interface
• Find apps within categories
such as “play,” “work,” and
“love”
Human way to approach app discovery
• Customized “trending” section
• Find the top apps for various demographic and
interest groups
• “Sample Sort” feature lets you create and sort
sample search queries by different personal
needs