1. “Economic Environmentalism”
Greystone DeSalle Consulting Group
Business Development | Management Consulting
Services
 Acquisition Analysis and Due Diligence  Competitive Analysis
 Senior Management Advice and Counsel  Market Opportunity Assessment
 Interim Management
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Business Development
 Sales & Marketing Strategy Assessments  Market Research concerning:
 Evaluating the "Value Proposition“  Product Development
 Developing Strategic Partnerships  Acquisition or Investments
 Shared-Value Deal Structuring  Clients
 Top-Down Sales Strategy Development  Target Marketing
Energy and Environmental Experience
Greystone has undertaken numerous projects in the energy and utility sectors around the world.
Our experience extends across the entire energy value chain and builds on insights developed by
our senior team through our Energy & Environmental practice. This experience combined with
motivated client management teams has developed proprietary insights that unlock significant
value for our clients.
At the corporate level, our strategy work focuses on the most important sources of business value
based on a keen understanding of emerging technologies and regulatory and competitive
environments. At the business-unit level, Greystone helps clients retain and grow their customer
bases, improve operating performance by increasing the effectiveness and efficiency of each of the
key elements of the value chain, deploy assets and IT investments for maximum return, and
instill a high-performance culture throughout the organization.
Clients include power and gas utilities; large multi-fuel, multi-utility conglomerates; water and
waste utilities; and diversified global energy leaders. Greystone Consulting Group’s Energy &
Utilities practice is active in the Americas, Europe and Asia.
We help all kinds of companies - from distressed businesses to market leaders - craft both
corporate and business unit strategy. Often, that starts with choosing arenas to compete in and
metrics that will determine success. Getting there takes sharp strategy tools. Alongside corporate
strategy t l statements and strategic planning, we b i
t t tools, t t t d t t i l i bring our l
long, strong experience working
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with private equity firms to help companies focus resources on the right portfolio strategy and
build shareholder value.
Companies have responded with a variety of growth and defensive strategies: vertical
(dis)integration; separating production from refining, distribution and downstream marketing
activities; investments in alternative and renewable energy production; geographic expansion;
acquisitions in new markets; and deeper, more insightful customer segmentation. This turmoil is
painful, and the results of these efforts have been mixed. Companies that have been successful in
increasing revenue and profits have followed similar patterns, focusing on the development of core
businesses to their full potential and disciplined expansion into attractive adjacencies.

2. “Economic Environmentalism”
Greystone DeSalle Consulting Group
Business Development | Management Consulting
Vincent F. Middleton, MBA, PE, LEED AP
1864 Greystone Rd NW, Atlanta, GA 30318-2621
404.355.9996 Office | 678.428.9222 Mobile
vincent.middleton@att.net | skype:vincent.f.middleton
Summary of Qualifications
BUSINESS DEVELOPMENT | at E t Enron Gl b l M k t T h V t
Global Markets Tech Ventures & E Enron Cl
Clean EEnergy
Solutions; acquired bench scale technology and originating over $300mm in novel shared-value contracts
with Fortune 500 clients. | at $78mm Engineering, Consulting & OEM Company developed and
implemented marketing plan that built Revenues 38% annually, and market share close to 50%.
STRATEGIC REVENUE GROWTH | at $260 mm Group of Design-Build OEMs built Revenues 16%
annually; increased New Orders 62%, and built Market Share from 10% to 17%. | at ENR 200
Engineering & Consulting Company revamped marketing, proposal and project management systems,
and recruited new management t
d it d t team, setting th stage f 12 years of 20% compound growth.
tti the t for f d th
STRATEGIC ACCOUNT MANAGEMENT | managed all Business Development activities, including
Sales, Marketing and Strategic Planning at two public companies: Air & Water Technologies (AMEX
AWT) and Sempra Energy subsidiary, Wahlco Environmental Systems (NYSE: WES).
PROFIT ORIENTED | at $260 mm Group, built Operating Income 25% annually over 5 years. ROS
increased from 2% to 10%. At $78 mm Division, increased Operating Income 69% annually, ROS at 10%.
PARTNERSHIPS & TEAMING AGREEMENTS | negotiated and managed numerous multinational
ti t d d d lti ti l
joint ventures, partnerships and teaming arrangements | developed strong and sustainable market
shares in the US, Europe, the ex-Soviet States, the PRC and the Pacific Rim.
MERGERS & ACQUISITIONS | primary M&A responsibility at two public companies; managed the
acquisition of five corporate groups, including six domestic and two European operating companies.
INDUSTRY LEADERSHIP | served on the Clinton Administration’s Environmental Technology Export
Council as a member of the business committee and liaison between the U.S. Government Laboratory y
System and the U.S. Environmental Community; served as one of two industry representatives on the
EPA’s Acid Rain Advisory Council during implementation of the Clean Air Act of 1990; and served as a
Director & Officer of the Institute of Clean Air Companies, representing the global APC industry.
Energy and Environmental Experience
25 years experience managing public and private companies providing market leading energy &
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environmental offerings to a broad range of end markets on six continents. Business Development
experience includes leading Sales, Marketing, Strategic Planning & M&A activities at $1.2 billion Air &
Water Technologies (AMEX: AWT); $800 million Doosan Babcock Energy Limited; and $12 billion Sempra
Energy’s (NYSE: SRE) unregulated businesses. Management experience includes serving as COO of the
$260 million Hamon Research-Cottrell Companies; President & CEO of Sempra's $70 million Process
Systems Group; VP/GM of $78 million Ecodyne Cooling Products; and COO of the ENR 200 Cardno TBE.
EDUCATION | BS Engineering from the SMU Institute of Technology (1st in Class, Outstanding Senior
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Student, Graduate Fellowship); MBA Management from GGU (Bechtel Management Program); Harvard
Law School’, Program on Negotiation; the Wharton School, Programs on Strategic Alliances and
Corporate Venturing; and post-graduate studies with Peter Drucker at Claremont among many others.