http://www.themillionairedropout.com Slides used by Vince Stanzione 18th November talk at the business start up show. Start your own business with £100
2. 3 minute background
Started first business
aged 11, computer
games on tape. First
real £100 business was
car phones.
Mail Order Business Model
3. Don’t make lack of resources an excuse
Its not a lack of resources
that is stopping you its lack
of resourcefulness. If you
want it badly enough you
will find a way.
Just DO IT! – Don’t wait for everything to be perfect – it never will be
4. People find it hard
to deal with big
numbers – tasks –
break it down
Turning 1p into over 1 million
Step 1 find 1p
Step 2 1p-2p
Step 3 2p-4p
Step 4 4p-8p
Step 5 8p-16p
Step 6 16p-32p
Step 7 32p-64p
Step 8 64p-£1.28p
Step 9 £1.28-£2.56
Step 10 £2.56-£5.12 (Call it £5 to make it easier.)
Step 11 £5-£10
Step 12 £10-£20
Step 13 £20-£40
Step 14 £40-£80
Start small but think BIG – how can you scale up your business?
5. People find it hard
to deal with big
numbers – tasks –
break it down
Step 15 £80-£160
Step 16 £160-£320
Step 17 £320-£640
Step 18 £640-£1,280
Step 19 £1,280-£2,560
Step 20 £2,560-£5,120 (Call it £5,000 to make it easier.)
Step 21 £5,000-£10,000
Step 22 £10,000-£20,000
Step 23 £20,000-£40,000
Step 24 £40,000-£80,000
Step 25 £80.000-£160,000
Step 26 £160,000-£320,000
Step 27 £320,000-£640,000
Step 28 £640,000-£1,280,000
Start small but think BIG – how can you scale up your business?
Vince Stanzione C 2016
6. Don’t be afraid to ASK
Steve Jobs aged 12 called Bill
Hewlett and asked for some
spare parts. Hewlett gave Jobs
the parts and a summer job.
Search youtube “jobs on
failure”
The Power of Asking – Don’t be afraid to ASK and don’t be afraid to fail
7. The Luck Factor – Increase your luck
In Millionaire Dropout I talk about “Luck” and the studies done by
Professor Richard Wiseman
8. Ideas are worthless
Ideas?
“We’ve had ’em since Eve
mated Adam, but take it from
me Execution’s the key.”
Felix Dennis – How to be Rich
An average idea with good execution beats a
brilliant idea with poor execution
9. Your don’t have to be First or the Only one
No shame in being 3rd,4th,5th
“Vince its already been
done….”
If no one has done something
- that is worrying. Pioneers
get arrows in their back. Why
do you see fast food outlets all
next to each other?
10. 3. Be Market Driven, Not Product Driven
Find out what the market
wants and who you can sell to
before creating or buying
products. I explain exactly how
to do this in my book and how
to test ideas with little or no
money.
Find out what people are buying – Give them what
they want – WIIFM
11. People buy what they ________ not
what they ________
Never Sell P______ always sell C____
The Mind of the Buyer
12. Getting paid by the Hour –
is a bad deal
Don’t trade your time for
money
Let’s say you earn £100 an hour and you work 10 hours a day, 5 days a week, £5000 –
but you have just capped yourself. If you own a product or are being paid a royalty how
much can you make in the same week? – I make money while I sleep. 24 hours a day
365 days a year someone worldwide is buying my product without me having any
involvement – Interested in doing the same?
Be an IP (intellectual property) Owner not a Worker
13. Examples of Intellectual Property (IP) that you can own
Books, EBooks, Newsletters, sales letters,
Templates, Websites, Video Files, Audio
Files, DVDs, CDs, Domain Names, Patents
& Trade Marks, Logos, Photos, Graphics
and software are just a few examples
Owning IP
15. High Margin Products – Low Development Costs
We don’t want to go into
competition with Tesco or Wal-Mart
– we are not interested in low
margins or price wars
We want high margin products
Sell High Margin Products
16. Realise that Marketing Is the Key
No enquiries means no orders. No orders
means no money.
No money means no business. No business
means you’re out on the street!
—Vince Stanzione
The reality is that marketing makes or
breaks you. You must advertise, use press
releases, direct mail, the internet and any
other method that will effectively spread
the word about your product or service.
Marketing & Sales should be your main focus – outsource the rest
17. How To Increase Your Sales Using Magic Words – The Power Of
Copy-Writing
Writing an ad, sales e-mail, sales letter, or
website is called copywriting.
Get the words right, and you’ll make a
profit. Get them wrong, and you’ll fail
miserably.
If you’re selling online, via eBay, Amazon, or
Clickbank, you’ll have to write sales copy for
their pages, too. When you list a video on
YouTube, you also need a good title and
compelling text.
Spend some time to learn and sharping up your
copywriting skills
18. Put Customers First – Repeat Business
Realise that a one-off
sale/order will not make you
rich. It’s repeat business
that counts.
Build up a relationship with customers. Be a friend, not a salesman
19. Earning Money
Improving Health
How To Make Money As… Be a – Avoid work and
effort – Quick, Easy, Simple
Look Good – Feel Great – Weight loss – Grey £ over 50’s
Everyone is so “busy” these days
Feel Special, Wanted and Liked. Improving
social status (social media)
What People are Buying – What Are they
interested in?
Saving Time
Being Appreciated
20. Improving Appearance
Avoid Losing Money
People want to be fashionable
After making money most will be fearful of losing it. Security
and comfort in old age
Relationships
Sports, travel, writing, painting, surfing,
Hobbies
What People are Buying – What Are they
interested in?
Attracting the opposite Sex
Leisure time – niche interests
21. Grey or Sliver pound now accounts for
£320billion of consumer spending, £100billion
more than nine years earlier.
Over 50s accounted for 41 per cent of overall
consumer spending
Selling to the over 50’s – BIG MONEY
The over 50s account for over half of UK
household expenditure on health, recreation and
culture, alcoholic beverages, restaurants and
hotels. BIG travel spenders
Media continue to focus on 21 to 34 age group
yet they have less money to spend
Over 50s account for 76% of UKs financial wealth
23. Kim Kardashian created a business of cleaning
out her celebrity friends' closets and selling the
goods on eBay, while taking a cut of the profit.
Kardashian went by the eBay username
"kimsaprincess," an account she started all the
way back in 2002.
You could start an Ebay business on a shoestring
doing the same and run it on the side.
Before she was famous – BIG EBAY Seller
Buying & Selling on Ebay – Looking for under priced
items and reselling
24. You Don’t Have to Know it All
You can outsource most tasks,
license products, buy resale rights,
have someone else write a book for
you, or research a product.
Thanks to the global marketplace
and sites like
fiverr.com, elance.com, guru.com,
almost any task can be outsourced
at a reasonable price.
You can have a multi-national business with no staff thanks to outsourcing
25. Standing on the shoulders of giants
We do not need to compete with the giants, we should stand on their
shoulders
Taken from a letter by Sir Isaac Newton to Robert Hooke,
in which he describes how his work was built on the
knowledge of those that had gone before him. “If I have
seen further, it is by standing on the shoulders of giants.”
You can use platforms like WordPress, Youtube and
Blogger to get your message out. You can sell your
product on Amazon or Ebay and leverage on the back of
their traffic. You can use pay per click adverts on Google,
LinkedIn and Bing. You can use templates our outsource
tasks using sites like fiverr.com
26. Use the 80/20 rule to get more done
80/20 rule can be used in all areas of your life
The Pareto principle (also known as the 80/20
rule, the law of the vital few, or the principle of
factor sparsity) states that, for many events,
roughly 80% of the effects come from 20% of
the causes
80% of your business will come from 20% of
your customers
27. Be Ready for Change
One thing in business is certain,
and that is that there’s nothing
certain in business! Things
change, often very quickly.
Today’s big seller is tomorrow’s
totally unfashionable item (ask
Blackberry). Keep your eyes
open, watch out for new trends
and markets.
Don’t be afraid of change - a small business can react quickly and profit
from change
28. Start Your Own Business
Whether it’s part-time to begin
with, acting as an agent, or
consulting to a few customers
alongside your existing job, start
your own business and be proud
about what you do. You are not
going to get rich working for
someone else.
You don’t have to go all in…
29. Don’t Quit, Believe in Yourself
Stress, problems, new challenges, frustration, and let
downs are part of everyday business life. If you hide
away in a corner whenever something goes wrong,
you won’t survive in business long. You’ll get knocked
down. It happens and it’s acceptable.
The question is, do you keep bouncing back up again?
You must bounce back, learn from your mistakes, and
keep going. Stay on the ground for too long, and
that’s where you’ll be forever. Get up, fight back, and
you’ll be a winner.
Everything is possible, and if you want something
badly enough, you’ll get it.
Keep Moving Forward