Competitor analysis is an important component of strategy development.

1. COMPETITOR ANALYSIS
S Reetu
Senior Analysts
Greentab Groups

2. Who are the major
competitors?
How do they competing up
against each other ?
What are the objective of
major competitive ?
What are the current
strategy ?
Who has the competitive
edge?
What are they likely do in
future ?

3. SOURCES OF INFORMATION
• Internal Sources
• Local newspaper
• Annual reports
• Patent / Tread filing
• Business publication
• Promotional literature
• Consultants
• Trade Association
• Government Sources
Secondary Source of
information

4. SOURCE OF INFORMATION
• Sale force
• Employee
• Suppliers
• Consultants
• Investment Bankers
Primary Source of
information

5. ASSESSING COMPETITORS STRATEGIES
• Marketing Strategies
• Business Objectives
• Description of marketing segments
• Value proposition
• Core strategies
• Price or cost on products
• Comparing value chain

6. ASSESSING COMPETITORS STRATEGIES
• Marketing mix
• Pricing
• Promotion
• Distribution
• Product Service Capabilities

7. TECHNOLOGY STRATEGY
• Technology Selection
• Level of competence
• Sources of capability
• R&D investment details
• R&D organization and policies

8. DIFFERENTIAL ADVANTAGE ANALYSIS
• Ability to conceive and Design
• Ability to produce
• Ability to Market
• Ability to Finance
• Ability to Manage

9. ASSESSING A COMPETITOR’S WILL
• How crucial is this product to the firm?
• How visible is the commitment to the market?
• How aggressive are the managers?

10. Thank
S Reetu
Senior Analysts
Greentab Groups
reetu21singh@gmai.com