1. BROCHURE

2. DEFINITION OF BROCHURE
A brochure is a small book or magazine containing
picture and information about a company, product
or service.

3. PURPOSE OF BROCHURE
 Brochures are advertising pieces mainly used to
introduce a company or organization and inform
about products and/or services to a target
audience.

4. FUNCTION OF BROCHURE
 Brochures are used primarily to give a thorough
explanation of one specific subject, to convey
information and regulations. Almost anything that
requires details can be covered.
Brochure has 3 functions:
Informative
function
Identification
function
Advertising
function

5. GENERIC STRUCTURE
 Title : the name of products or service
offered in brochure.
 Contain : the information given
about the products or service offered in brochure.
 Contact person : name, address, or phone
number person to find out more information about
something that’s offered in brochure

6. When You Writing
a Brochure, You
Have To:
Be
Specific
Use
Photograp
hs
Mix
Writing
Styles
Focus on
a Topic

7. THE CHARACTERISTICS:
 Contain short information and focused on one thing.
Example: brochure about university
 The aim is to inform, educate, persuade or
influencing public to buy or follow or attend product,
service, or program that is explained in the
brochure
 Made by attractive design , catchy for public , and
made by not too big sized.
 Brochure usually has distribution itself and not part
of another media.
 Publicized once, but can be republication.
 If republication, brochure usually has different
information (newer information, date, or year)

8. HERE ARE SOME POINTS TO REMEMBER WHEN
WRITING A BROCHURE TO MAKE IT POWERFUL AND
EFFECTIVE:
 What is the purpose of the brochure?
 Who is the target audience?
 What is the key message?
 Write from the reader’s point of view.
 Write to grab attention and hold interest.
 Tell. Sell. And tell again.
 Personalize for greater impact
 Create an environment that stimulates interest
 Use words that make pictures and pictures that sell.
 Support claims with verifiable facts.
 Ask for action.

9. SHAPES OF BROCHURE:

10. DIFFERENCE BETWEEN
BROCHURE, FLYER, AND NEWSLETTER:
 Compared with a flyer, brochure More detailed than
a flier and
 Less developed than a newsletter
 Brochure usually uses higher-quality paper, more
color, and is folded.

11. THANK YOU