Social Media and NPD
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Social media and new product development - brand examples
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Social Media and NPD
- 1. Social Media and New Product Development By Victoria Gnatoka November 12, 2012
- 3. • Go to Citroen UK Facebook page • Visit “virtual factory” • Choose your preference in the following elements: •The number of doors (three or five) •The colours of the body, detail and dashboard •Other features of the car (Bluetooth, Sat-Nav and alloy wheels) • Submit • Enter into a prize draw • Share your design http://youtu.be/5K3hLBGO53s
- 9. Restaurant in the Sky •
- 10. Social Media Loyalty Programm AirScore • http://vimeo.com/30185711
- 11. Peek and Seat •
- 14. BENEFITS OF SOCIAL MEDIA Virtual laboratory of ideas Two way communication – direct & immediate feedback Extra value for customers – direct response to their needs Co-shaping the whole brand Co-creation – increased trust & loyalty Creating online advocacy Driving revenues
- 15. SOCIAL MEDIA AS A DIRECT MARKETING TOOL
- 16. THANK YOU!