2.  Colgate has come up with an improved
version of toothpastes and has taken the
toothpaste market into the super premium
segment.

3.  Get a perceptional change that a dentist need
not to be visited for sensitive teeth.
 Increase market share for Colgate

4.  57% of the adult population is affected by
sensitive teeth, making eating or drinking a
painful experience.
 Colgate Sensitive toothpaste targets a niche
market for sensitive teeth and oral health care.

5.  Sensodyne
 Pepsodent's Sensitive
 Meswak toothpaste
 Colgate Sensitive Pro- Relief

6.  A toothpaste that soothes the nerve ends and build a
protective shield that provides relief from sudden
shocks of pain.
 It consists of a proven advanced formula containing
potassium salts provide long term sensitivity
protection.
 Regular usage will provide long term sensitivity
protection.

7.  The advertisement explains how teeth become
sensitive and how the usage of the toothpaste
will cure it.
 It is explained just the way a doctor would

8.  Deliverables
 TVC and outdoor advertising
 Thought Starter
 The woman with sensitive teeth is a dentist and
she uses Colgate Sensitive for relief.
 This gains trust of the audience

9.  How can tooth problems be solved with the use of
a toothpaste and that too without visiting a dentist