Values of Communication skills in the modern context - Visual and Multimedia Communication

1. Communication Skill
Values of Communication skills
in the modern context - Visual
and Multimedia
Communication.
M.Vijayalakshmi
Assistant Professor

2. Unit – 1 :
Principles of Communication

3. Unit – 1 :
Principles of Communication
1.4 Values of
Communication skills in
the modern context -
Visual and Multimedia
Communication.

4. Moral values

5. Moral value
It plays a very important role in
our life, because all the moral
values come from our
parents, teachers, elders, friends, and from
our religion. It shows our personality
and family background.

6. Personality
mind Body
Character
Soulmind Body

7. Moral values of life
• Truth
• Faith
• Humble/Polite
• Responsibility
• Courage
• Hope
• Patient
• Disciplines
• Principles
• Empathy
• Kindness
• Compassion
• Honesty
• Loyalty
• Truthfulness
• Trustworthiness
• Helpful

8. Important of moral values:-
• Values are the guiding principles, decisive
in day to day behaviors as also is critical
life situations.
• Values are a set bring of principles or
standards of behavior.
• Values are regarded desirable, important
and held in high esteem by a particular
society in which a person lives.

9. Development of moral values:-
We can develop our moral values
by reading good and
knowledgeable books & taking
guidance by good person and also
by communicating with people.

10. Character Building :-
Character building plays a important
role in our life to build a good
character because in moral values we
get knowledge about behavior and
nature. The factors which requires to
build a good character are:- Sincere,
honesty, positive attitude, good and
friendly nature.

11. The places which we had visited I observe
that they had:-
• Good and friendly nature
• Positive attitude
• Sincere
• Honest
• Perception
• Motivation.
• Politeness
• Respectful

12. Giving suggestions for building a strong
character and imbibing a strong value
Suggestion for others
• Respectful
• Good behavior
• Sincerity
• Assimilation
• Positive attitude
• Persistence
• Perception
Suggestion for myself
• Honesty
• Respectful
• Good behavior
• Politeness
• Friendly relation
• Sincerity
• Positive attitude
• Persistence

13. Importance in personal life:-
• Good thinking ability
• Sincere
• Honest
• Good and friendly relation
• Well groomed

14. Importance in Professional life:-
• Helps to maintain a good relation
in industry.
• Gives full attention towards our
work.
• Helps to maintain a good
personality.
• Helps to Make a Good career.

15. COMMUNICATING ETHICAL VALUES
• Key words or stories
• Key decisions
• Responses to letters and Questions
• Written Philosophy
• Code of Conduct
• Policy statements
• Performance evaluations systems
• Rewards and penalties
• Promotions
• Education and training
• Personal example

16. ETHICAL REASONING
• Benefit-Harm Analysis: Does the
good done to all parties by the
present situation or by the
proposed action outweigh the bad.
(Ultimate Kindness)

17. ETHICAL REASONING
• Rights and Principles Analysis: Does
the present situation or proposed
action respect the legitimate civil,
human and contractual rights of all
parties affected?

18. ETHICAL REASONING
• Social Justice Analysis: Is the
present situation or proposed action
"fair" to all parties affected. If it
treats people differently, is there a
legitimate reason for treating them
differently?

19. ETHICAL DECISION MAKING PROCESS
• ANALYSIS
• What are the facts?
• Who is responsible to act?
• What are the consequences of action?
• What and whose rights are involved?
• What is fair treatment in this case?

20. ETHICAL DECISION MAKING PROCESS
• SOLUTION DEVELOPMENT
• What solutions are available to me?
• Have I considered all of the creative
solutions, which might permit me to
reduce harms, maximize benefits,
respect more rights or be fair to more
parties.

21. ETHICAL DECISION MAKING PROCESS
• SELECTING THE OPTIMUM SOLUTION
• What are the potential consequences of my
solutions?
• Which of the options I have considered does
the most to maximize benefits, reduce
harms, respect rights and increase fairness?
• Are all parties treated fairly in my proposed
decisions?

22. ETHICAL DECISION MAKING PROCESS
• IMPLEMENTATION
• Who should be consulted and
informed?
• What actions will assure that my
decision achieves its intended
outcome?

23. ETHICAL DECISION MAKING PROCESS
• FOLLOW-UP
• Was the decision implemented
correctly?
• Did the decision maximize benefits,
reduce harms, respect rights and treat
all parties fairly?

24. SOURCES FOR ETHICAL GUIDELINES
• The Individual as a Source;
Howard Martin: Imperative of
self-interest.

25. SOURCES FOR ETHICAL GUIDELINES
• The Social Context as a Source;
Suggests that universal, exact, and
unchanging moral laws, while
possibly desirable, simply do not
operate in real life because of
numerous qualifications and
reservations. Situational Ethics.

26. SOURCES FOR ETHICAL GUIDELINES
• The Nation as a Source; It is
asserted that the ideals of one's
nation ought to be the source from
which a speaker acquires a useful
system of ethical guidelines.

27. SOURCES FOR ETHICAL GUIDELINES
• Universal Religious Ideals as a
Source; Religious heritage as a
source of ethical guidelines.

28. ETHICAL GUIDELINES
• Communicators ought to be honest.
• The Truth Standard.

29. ETHICAL GUIDELINES
Accuracy
• Citing something out of context.
• Quoting out of time context.
• Distorting by going beyond the facts.
• To link a person or idea or product with
another person, idea, or product many
induce unwarranted deprecation or prestige.

30. ETHICAL GUIDELINES
Completeness
• You should be completely open with
your audience about the sources of
your information, your purposes,
and your affiliations.

31. ETHICAL GUIDELINES
• Authorship; "This is not something I
have created all by myself" but,
"This is what I believe, this is what I
shall take responsibility for."

32. ETHICAL GUIDELINES
Relevance
• You should not include irrelevant
material purposely to deceive,
mislead, or distract the audience.
"Ad hominem" technique.

33. ETHICAL GUIDELINES
Openness
• Since a basic cornerstone in democracy
is the people's "right to know" all
necessary information needed to make
intelligent decisions, any specific
audience is thus entitled to a balanced
and objective presentation.

34. ETHICAL GUIDELINES
Understandability
• Ethical speakers have an obligation
toward their audience to make their
material understandable.

35. ETHICAL GUIDELINES
Reason
• Many who have written on the
importance of ethics in communication
have emphasized logos should have
precedence over ethos.

36. ETHICAL GUIDELINES
Social Utility
• Brembeck and Howell, leading
advocates of social utility as a basic
value, have defined it as "usefulness to
the people affected."

37. ETHICAL GUIDELINES
Benevolence
• Respecting the dignity of each individual in
your audience, you should exhibit a high
degree of tactfulness, for no one has the right
to intentionally or unnecessarily hurt another
person by words, any more than by physical
means.

38. Albert Schweitzer
• "Let me give you a definition of ethics:
It is good to maintain life and further
life; it is bad to damage and destroy life
... Ethics is the maintaining of life at the
highest point of development -- my own
life and other life -- by devoting myself
to it in help and love, and both these
things are connected."

39. Conclusion
• We are honored to spent time those children
who is in Deaf n Dumb
• I feel some Big changes in me because of
them and those factors which I learnt in
Personality development.
• I am inspired threw them that still we have
more opportunities in our hand to do some
thing.
• Now I realize the importance of time
managements.

40. Visual
Communications

41. Conveyance of
ideas and
information with
visuals

42. What you see…
the brain retains

43. 60% of us are
visual learners
60,000 times faster
processed visual than text
Source: HP and 3M

44. Topics
• Define: Visual Communication
• Visual Communication Nodes
• Visual Communication Model
• Advantages and Disadvantages

45. "The more you see, the more you know.“
― Aldous Huxley

46. Define: Visual Communication

47. Visual communication is the communication of
ideas through the visual display of information.
Primarily associated with two dimensional
images, it includes: art, signs, photography,
typography, drawing fundamentals, color and
electronic resources.
Recent research in the field has focused on web
design and graphically oriented usability.

48. Definition of Terms (continued…)
• Visual communication: the conveyance of
ideas and information in forms that can be
read or looked upon

49. HOW EFFECTIVE IS VISUAL
COMMUNICATION?
• It makes everyone understand what is it?
• It clearly defines us.
• Shows brief view in a simple figure

50. Guess the Logo?
Apple

51. Guess the Logo?
James Bond

52. Guess the Logo?
Bluetooth

53. • “A picture is worth a thousand words”
these are the golden words said by MR.
JUCIY TURKEY

54. Visual Communication Nodes

55. Visual
Communication
Visual intelligence/
Cognition/
Perception
Visual
literacy
Graphic design/
Aesthetics
Visualization/
Creativity
Visual culture/
Visual rhetoric/
Visual semiotics
Professional performance:
Photography/Film/Video/Internet/
Mass media/Advertising/PR

56. Visual Communication Model

57. Film/TV/
Images
Generated
Film/TV/
Images
Received
Decoder
Decoder
Encoder
Encoder
Noise
Meaning
Meaning
Common Interest
Common Interest
Behavioral Changes
And Beyond
the Message
Behavioral Changes
M1 M2

58. HOW VISUAL COMMUNICATION USED NOW?
• Visual communication is used in various forms in day to
day life
I. advertising
II. promotions
III. product placement
IV. endorsements
V. sales promotion
VI. public relations
VII. trade shows as attention getters

59. Advantages and Disadvantages

60. Advantages
• Transcends language barriers
• Attention getting
• Ability to pick up information while in a
passive state of listening
• It seems to be trustable

61. Disadvantages
• Imprecise & difficult to convey complex ideas
• Except for pictures/symbols, it can only
communicate for limited distances, and only in
the present moment
• Often cannot transmit factual information
• Is open to multiple interpretations -- easy to
misread
• Can possibly distract from the original intent
of the message

62. What Makes Good Visual
Communication?
• Clear
• Readable
• Says only one thing
• Stays on the subject
• Important
• Interesting
• Simple
• Accurate

63. Multimedia

64. What is Multimedia?
• Derived from the word “Multi” and “Media”
– Multi
• Many, Multiple,
– Media
• Tools that is used to represent or do a certain things,
delivery medium, a form of mass communication –
newspaper, magazine / tv.
• Distribution tool & information presentation – text,
graphic, voice, images, music and etc.

65. Definition of Multimedia
• Multimedia is a combination of text, graphic,
sound, animation, and video that is
delivered interactively to the user by
electronic or digitally manipulated means.
TEXT
AUDIO
GRAPHIC / Still
Images
VIDEO
ANIMATION

67. Elements of Multimedia
TEXT
 A broad term for something that contains words to express
something.
 Text is the most basic element of multimedia.
 A good choice of words could help convey the intended message to
the users (keywords).
 Used in contents, menus, navigational buttons
TEXT
AUDIO
GRAPHIC / Still
Images
VIDEO
ANIMATION

68. Elements of Multimedia
GRAPHIC
 Two-dimensional figure or illustration
 Could be produced manually (by drawing, painting, carving,
etc.) or by computer graphics technology.
 Used in multimedia to show more clearly what a particular
information is all about (diagrams, picture).
TEXT
AUDIO
GRAPHIC / Still
Images
VIDEO
ANIMATION

69. Elements of Multimedia
AUDIO
 Produced by vibration, as perceived by the sense of
hearing.
 In multimedia, audio could come in the form of
speech, sound effects and also music score.
TEXT
AUDIO
GRAPHIC / Still
Images
VIDEO
ANIMATION

70. Elements of Multimedia
ANIMATION
 The illusion of motion created by the consecutive display of
images of static elements.
 In multimedia, animation is used to further enhance /
enriched the experience of the user to further understand
the information conveyed to them.
TEXT
AUDIO
GRAPHIC / Still
Images
VIDEO
ANIMATION

71. Elements of Multimedia
VIDEO
 Is the technology of capturing, recording, processing,
transmitting, and reconstructing moving pictures.
 Video is more towards photo realistic image sequence / live
recording as in comparison to animation.
 Video also takes a lot of storage space. So plan carefully
before you are going to use it.
TEXT
AUDIO
GRAPHIC / Still
Images
VIDEO
ANIMATION

75. Multimedia formats include
AUDIO
CAPTURE ON TAPE
FUNCTION OF
PHOTOGRAPHY
SIDESHOWS

82. Interactive Multimedia
• When the user is given the option of
controlling the elements.
Hyper Media
 A combination of hypertext, graphics, audio,
video, (linked elements) and interactivity
culminating in a complete, non-linear
computer-based experience.

83. Example
• Interactive Multimedia

84. Example
• Hyper Media
Main Page
1. Video link
2. Image link
3. Audio Link

85. Linear VS Non-Linear
• A Multimedia Project is identified as Linear when:
– It is not interactive
– User have no control over the content that is
being showed to them.
• Example:
– A movie
– A non-interactive lecture / demo show
LINEAR

86. Linear VS Non-Linear
• A Multimedia Project is identified as Non-Linear when:
– It is interactive
– Users have control over the content that is being
showed to them.
– Users are given navigational control
• Example:
– Games
– Courseware
– Interactive CD
NON-LINEAR

87. Authoring Tools
• Use to merge multimedia elements (text, audio,
graphic, animation, video) into a project.
• Designed to manage individual multimedia
elements and provide user interaction (if
required).

88. Authoring Tools
• Example:
– Macromedia
Authorware
– Macromedia
Director
– Macromedia Flash
– Microsoft Power
Point

89. Importance of Multimedia
• There are a number of fields where
multimedia could be of use. Examples are:-
– Business
– Education
– Entertainment
– Home
– Public Places

90. Importance of Multimedia
• Business
– Use and Applications
• Sales / Marketing Presentation
• Trade show production
• Staff Training Application
• Company Kiosk

91. Importance of Multimedia
• Education
– Use and Applications
• Courseware / Simulations
• E-Learning / Distance Learning
• Information Searching

92. Importance of Multimedia
• Entertainment
– Use and Applications
• Games (Leisure / Educational)
• Movies
• Video on Demand
–Online

93. Importance of Multimedia
• Home
– Use and Applications
• Television
• Satellite TV
• SMS services (chats, voting, reality TV)

94. Importance of Multimedia
• Public Places
– Use and Applications
• Information Kiosk
• Smart Cards, Security

95. Multimedia Products
1. Briefing Products
2. Reference Products
3. Database Products
4. Education and Training Products
5. Kiosk
6. Entertainment and Games

96. Multimedia Products
Briefing Products
• Small, straightforward, linear products used to present
information quickly and concisely.
• Example:
 Corporate Presentation
 Sales Presentation
 Educational Lectures

97. Multimedia Products
Reference Products
• Often used for answering specific questions or for general browsing of
information. (stored on CD/ DVD ROM)
• 2 Basic classes of reference product:
 Generalized Content (dictionary/encyclopedia)
 Broad treatment of content at a limited depth
 Detailed Content
 Focus on specific area and provide extensive information.
• Examples are electronic forms of:
 Encyclopedia, Dictionaries, Cookbooks, Historical,
Informative, Scientific surveys.

98. Multimedia Products
Database Products
• Similar to reference product in a sense that large amount of information
are made available to the end user.
• Focus on storing and accessing the actual data (multimedia data such
as text, graphic, audio, animation and video)
• Examples are:
 Google Search
 Google Earth

99. Multimedia Products
Education and Training Products
• Similar to textbook or training manuals but have added media such as
audio, animation and video.
• Make up a significant share of the multimedia market ranging from pre-
kindergarten to postgraduate offerings from technical to corporate
training products.
• Shares the same characteristics as
Reference Product

100. Multimedia Products
Education and Training Products
• Example

101. Multimedia Products
Kiosk Products
• A product which is usually stationed at public places and allow the user
to find information interactively and also other types of transaction.
• Characteristics of Kiosk Products:-
 Limited target users and usage.
 User friendly and easily used by user.
 Fast response.

102. Multimedia Products
Entertainment & Games
• Most popular
• Shipped in the form of Interactive CD / DVD ROM.
• Characteristics of E & G Products:-
 Immersive.
 Requires constant feedback and interaction with the user.
 Challenging and sometimes intriguing for user
 Enabled online play for more than one user experience.

103. FUTURE OF MULTIMEDIA

104. SCOPE OF MULTIMEDIA
 The technology of multimedia design utilizes
various features like animation, video, graphics,
audio and sound to impress the users.
 Multimedia technology is used for 3D cinema
applications and mobile 3DTV environments.
 Animation is also being used in titling films, creating
special effects or in web entertainment programs.
Thus scope of animation is huge in context to
market.

105. In the field of education multimedia is
being used extensively especially for
online courses and trainings.
Multimedia is also used in advertising
purposes.

106. ADVANTAGES

107. ADVANTAGES
 Multimedia enhances the effect of text presentations.
 Improves the quality of presentation and retains the attention of
audience.
 It can be used for educational as well as entertainment purpose.
 It is quick and easier to operate for the instructor.
 Multimedia presentations can be modified very easily.
 Multimedia is Entertaining as Well as Educational.

108. DISADVANTAGES

109. Dis-advantages:-
 Non-interactive – if one-way, no feedback.
 Complex to create.
 Time consuming.
 Use of multimedia is expensive.

110. USES

111.  COMMERCIAL
 Much of the electronic old and new media used by commercial artists is
multimedia.
 Exciting presentations are used to grab and keep attention in advertising.
 ENTERTAINMENT AND FINE ARTS
 Multimedia is heavily used in the entertainment industry, especially to
develop special effects in movies and animations.
 Multimedia games are also very popular.

112.  EDUCATION
 Multimedia is used to produce computer-based training courses.
 Edutainment is an informal term used to describe combining education
with entertainment, especially multimedia entertainment.
 ENGINEERING
 Software engineers may use multimedia in Computer Simulations.
 Multimedia for software interfaces are often done as a collaboration
between creative professionals and software engineers.

113. CONCLUSION

114.  Design could benefit tremendously from open and
collaborative multimedia research.
 Multimedia and graphics can be a very effective tool
to communicate, educate, compel, and convince you
and/or your audience.
 Multimedia can help to gain and hold attention,
make points clearer, stimulate discussion, and in
general, enhance the learning process, if it also
includes the appropriate human elements.

115. Sources are taken from
•Slidesharenet.com
•Web sources