2. Introduction
• Pandemic has shifted most of the
important things to online.
• Be it classes for students, guest
lecture, meetings of the company, even
some important decisions regarding
the country has been taken online.
• An efficient and innovative product
arises when it identifies a problem and
it provides a solution.
• OSLASH is such a kind of app, which
identified major problems faced by
people now, and it had come up with
innovative and effective solutions. In
this era of online, oslash is a useful app
which benefits a large set of people.
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3. FR
About Oslash
OSlash Shortcuts are designed to
assist you wherever you work.
Reference pages instantly without
copy-pasting URLs
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4. FR
Background
• According to a survey taken in the year
2021,81% of the people who uses youtube
are from the age group of 18 – 25years
• India has the highest YouTube users
• The highest number of users who uses zoom
are from the age of 18 – 24, which consists of
24% of the whole population.
• Online platforms like zoom, google meet,
Microsoft teams and youtube are the highly
used software after pandemic.
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Strategy
• Oslash is a useful app in this online era, but people lack awareness about this
app, which eradicates many confusions and makes one’s job easy.
• So, the first step would be to create awareness among the people.
• The target customers would be students from schools and colleges, employees
of MNC companies, students who are preparing for competitive exams, Edtech
companies like byjus, unacademy, 2iim etc. who train students for competitive
exams.
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• As the platform is completely based on online market,It should allow pop up
windows and ads with partnership with big and most commonly used
platforms like zoom, google meet, google duo,imo keeping in target with all
commercial companies.
• Apart from this it can work on a unique ideology of pairing up with e learning
platforms like byjus, udemy,Vedantu, toppr who can encourage their users to
prefer the extensions.
• It can use Youtube and fb ads too for promoting itself and being in touch with
the youth who form the major users population on the platform.
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Strategy to increase sales by providing
internship
Hiring interns from
internshala or any other
source.
The interns will be paid on
the basis of the sale they
made
The interns must preferably
from the age of 18 - 23
There will be mentor who
will motivate them and guide
them
The motive of the internship
is to make the interns,
friends, family of the interns
to download OSLASH
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Advantages of this strategy
• The persons who are hired should be preferably college
students
• For most of the colleges, it is mandatory to do internship
• We will teach them and groom them and give them real
experience of how marketing and sales works
• The interns, contacts of the interns are our target customers.
We will make them download OSLASH
• After using it for sometime, it will become a habit for them to
share links, save from that application
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Creating awareness in Tier II and Tier
III cities
• Apart from byjus, unacademy, toppr, T.I.M.E, there are many other small
insitutes which takes classes online through platforms like zoom and
which has youtube channels.
• They struggle to manage URL links, and most of the small institues lacks
manpower. So this app makes their job easy. So creating awareness in
Tier I and Tier II cities will bring up good amount of sales to the company.
• It will be helpful to the students as well as staffs while learning
• After this, we can also meet schools, colleges in the cities and create
awareness
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Conclusion
• Dare to compete, internshala, superset are the famous platforms,
which almost every student would have registered in that for
sure.
• Our motive is to create awareness and make OSLASH as such
significant app for our customers.
• The strategies which has been suggested can be done at minimal
cost and if it is done efficiently, it will definitely lead to profit.
