2. Customer relationship management refers to the
interaction made between a company and a customer.
It includes services and technologies provided by a
company to customers.
3.
4. Motive of CRM
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It helps to focus on creating value for company and customer
for long duration.
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Providing best services to their customers
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It helps in gaining profit for a company
5.
6. Importance of CRM
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For competing and making customer and company
relationship stronger.
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For tracking customer's details and helping them to have a
good profit
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Technologies and services are cost effective
7.
8. Benefits of CRM
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Work is done effectively, so cost is reasonable
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As customers are getting their desired needs, they become
more satisfied
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More and more customers are getting advantage
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Profit for a long duration with maximum opportunity