2. Improve the sales
• Talk to Your Current Customers. ...
• Ask for Referrals. ...
• Have a Limited-Time Sale or Promotion. ...
• Listen. ...
• Use Social Media to Your Advantage. ...
• Raise Your Prices.
3. Shorten your meetings with
prospects
• Try scheduling short, 15-minute meetings with
prospects. This will help you have more
productive and effective meetings. To learn
more about how you can improve your sales
results with 15-minute meetings.
4. Improve your follow-through
• See more mind-blowing sales stats here.
• Just because you’ve got a foot in the door,
doesn’t mean you’ve closed the sale. Keep up
your persistence and do everything you can to
stay connected with the prospect post your
initial meeting.
5. Invest more time in research
• Set aside ample time to research your buyer
before you reach out to them. The most
frequent reason sales reps are outsold is that
they didn’t talk to the right people, so use the
research phase to learn whether your lead is a
decision maker.
6. Better qualify leads by learning
about your competitors
• A well-qualified lead will be ready to buy and
will ultimately make a purchase – either from
you or from one of your competitors.
• Ask the prospect who else is calling on them.
If the answer is “no one,” you may not have
done a good enough job of qualifying – they
are probably not ready to buy.
9. Opt to attract a new demographic
• If you want to attract a younger or older part
of the population, keep in mind that your new
marketing methods will have to appeal to
their preferences.
10. Consider increasing your budget for
location, marketing and
presentation.
• These are 3 important areas where increasing
your budget to get yourself more visible may
increase your profits
11. Follow your competition
• Take notes and try to emulate several of their
successful marketing strategies. You do not
want to copy them exactly, but see if their
website, social media or print marketing
strategies are reaching the target
demographic to model your own strategy.
12. Attracting Customers with
General Marketing
• Choose a good location. Make sure you take
into account the street, parking and adjoining
businesses. If your ideal customers do not
come by on a regular basis, your plan is
unlikely to work.
13. Offer a discount
• Plan a sale and you will attract more people.
Make sure that you run the figures so that you
are covering costs and getting a good return
on investment.
14. Offer loyalty and/or referral
discounts.
• Try a punch card or coupon for next purchase.
Advertise it via email, website, social media,
newspaper and radio to get the word out.
Encourage your most loyal customers with
bigger discounts, free products or loyalty
bonuses. Word of mouth is extremely
affective for attracting new customers.
15. People Buy Benefits
• People don’t buy properties, they buy the
results that properties will give. Start your
process of identifying your ideal customer by
making a list of all of the benefits that your
customer will enjoy by using our properties
16. Ask Specific Questions
• How old are they?
• Do they have children?
• How much money do they make?
• Do they have an education?
17. Learn Proper Negotiation
Techniques our properties
• Skilled negotiators are usually quite
concerned about finding a solution or an
arrangement that is satisfactory to both
parties.
• They look for what are called “win-win”
situations, where both parties are happy with
the results of the negotiation.
18. Focus On Keeping Your Customer
For Life
• “Once a customer, always a customer.”
• Once a customer has purchased your
properties, this should not be the end of your
relationship with them. Focus on keeping a
strong relationship with your customer. This
will only create more trust and add value to
your product.
19. Give Your Customers The Inside
Scoop
• If you are going to have a sale on your product
soon, tell your customers about it. They will
be happy to hear about it, and it will build
trust with them. They may even buy more
because of it.
20. Your Sales Message Should Be Clear
Pick out one or two benefits of your properties
and state those clearly in the sales headline.
Make it clear to your customers EXACTLY what
your properties is going to do for them. Be
specific. If your properties has multiple benefits,
create sales messages for different customers
that they can relate to.
What strategies have you implemented to
increase your sales? Please share them in the
comments.
21. • Thank you for your participation in our
training Section