John Bodine will share an overview of what has worked to create an engaged community at eBay, Inc. The session will cover the use of crowd sourcing for new product development, usage of real time data and intelligence and seeding and facilitation of conversations for active engagements and metrics and data. John is the Head of US Community Development at eBay, Inc. a leadership position responsible for Community, Social Media and customer advocacy strategy. He is currently responsible for leading The Voices of the Community program, eBay’s Customer Connect Camp, Facebook Fan page, online community strategy, influencer management, communication, planning and management.

1. Building Brand Advocacy through Customer Engagement February 16, 2011 John Bodine Head of US Community

11. Closing the Loop Learn | Listen | Engage