For the most part, the more places you share your video, the better. However, there's no point in distributing video in locations your target prospects would never visit. Be strategic and selective, and always measure your results. Once you've figured out what works, don't forget to include it in your video marketing strategy. If you're looking for a deeper dive on the best way to share your videos, check out our blog post: https://bit.ly/2EKkR8q.

1. Video Distribution:
The Best Places to Use and Share Video

2. Video Distribution
You've got a strategy, you've made some videos,
now what?
If you're not releasing your video marketing
content where your market already exists or
making it easy for them to find, they're not going
to see it.

3. Top 5 Online Distribution Channels
1. Website
2. Landing pages
3. Email
4. Blog
5. Social media
Check out the full overview video:
https://youtu.be/Y9g_o7TrzlY
Where should you distribute your
video content?

4. Website
Buyers go through nearly 70% of the buying process
on their own, before talking to your sales team.
Consider including video across your site:
● Homepage
● About Section
● Product Pages
● Pricing Overview
● Support Channel.
● Landing Pages

5. Landing Pages
Embedding videos on your landing pages can
increase conversions by 86%.
Landing Page Video Best Practices:
● Place the video above the fold
● Keep it short
● Choose an engaging thumbnail
● Experiment with GIF thumbnails to capture attention
● Include a call to action (CTA) in the video

6. Email
Including a video in the body of an email can increase
click-through rates by 96%
Tips for using video in email:
1. Embed a thumbnail in the email
2. Videos should be between 30-90 seconds for TOFU campaigns
and 1-30 minutes for recipients further down the funnel
3. Use call-to-actions in your videos to encourage action
4. Use a marketing automation platform,like Marketo or HubSpot,
to track and measure your video email campaigns.

7. Blog
Video helps blogs for the same reasons it helps
websites—it offers variety, excitement, and can be
easier to consume than plain text.
Popular video types to include in your blog
1. How-tos
2. Industry examples related to your topic
3. TL;DR summary of your post
4. On-demand webinars

8. Social Media
Popular B2B channels to share your video content
Popular video types to include in your blog
1. YouTube – great for search and discoverability
2. Facebook – posts can mix video, images, and text
3. LinkedIn – awesome for B2B and reaching professional networks
4. Instagram – can post different video formats—in feed,
disappearing stories, IGTV for longer form
5. Twitter—best for short, bite-sized videos
Check out this post for a deep dive on using video in social media:
https://www.vidyard.com/blog/social-media-video/