WeLike Presentation

1. Name: Vidish Kenia
Batch Year: October 2014
PROJECT WE LIKE

2. TOPIC
• NEWS WIRE
• WE TUBE
• WE LOUNGE

3. NEWS WIRE
10 TOPICS

4. INDIAN MARKETERS ARE LOOKING WEST WHEN
THEY SHOULD BE LOOKING EAST: DR. MICHAEL
KARG
• India today is dominant when it is comes
to market, advertising and technology and
from past 2-3 years it has rapidly grown
and visible.
• Companies are investing lot of share out
of revenue to their campaign and build its
brand on various medium however fail to
understand the correct right way/medium
to invest in, whether it is utilized in the
right way or not.
• They do watch ROI sheets and excels to
match the spending but whether this
spends on digital has really helped by
understanding the market and historical
approach of person views, behavior and
circle of living.

5. HINDUSTAN UNILEVER PARTNERING WITH COS LIKE
STAR, YRF, FACEBOOK, GOOGLE TO WEAVE ITS BRANDS
• HUL, one of the global pioneer FMCG organization moves his
role of advertising from not just advertising but also to create a
content marketing and advertising.
• To emphasis on brand to organically built in the minds of
human being via help of several content partners
• For Eg: promotion of tea in movie PIKU, HUL products ads
along with Disney characters to attract children

6. IS GENDER SENSITIVITY COMING OF AGE IN
INDIAN ADVERTISING?
• “We get influenced by what we see” is rightly said Ayesha
Ghosh.
• Today Advertising Agencies with the help of Brand and
marketers are trying and cultivating the change of new
traditions and belief and breaking the stereotypes.
• Thanks to various brands like Airtel, Whispers and many more
who have won the awards.

7. HOW TO MAKE YOUR RESUME POP, NOT FLOP
• 5 Mandates or basics to ensure we follow while making the
resume are:
– Aesthetic Content
– Bullet Points, Visible approach writing
– Formatting
– No Spelling errors
– Crisp and to be point

8. 10 WAYS TO NETWORK YOUR WAY TO A NEW
JOB
Ways
Mentors
Friends of
Friends
Co workers
Linked In
Groups &
Clubs
Job
Consultants
Clients/
Customers
Business
Organizations
Community
Organization
Job Training
Courses

9. 2015 AD GROWTH TO BE HIGHER ON STRONGER
FIRST HALF
• Year 2015 starts with a boom in the media segment due to
ongoing events like World Cup, IPL which has boosted various
brand to promote and get featured the most
• Moreover Ecommerce business has lifted up media spends
• 2nd Half is expected to generate more revenue in media as IPO
will be also catered along with festive ad spends

10. NEEDED: A DOSE OF TRUTH IN FOOD
ADVERTISING
• Maggi Ban has been an break through for all the other relative
products now and a concern for each citizen in India
• As this giant FMCG’s would market false product with the help
of celebrity personality and sell the product under the banner
of goodness and healthy
• WHO and other food related organisation are concern of to
treat this product as similar to alcohol and smokes.

11. 30 Seconds To Make The Right Impression
• Psychology Today says we process small clues, everything
from tone of voice to posture, and in a snap we form a larger
picture in our minds. This means that hiring managers may
draw conclusions, and finalize their opinions, in under a
minute.
1. Beyond The Boardroom
2. The Eyes Have It
3. Relax
4. Be Attentive
5. Watch Your Language
6. Shake On It

12. GOOGLE LAUNCHES A YOUTUBE BUILT FOR
GAMERS
• Google Inc launches “YouTube Gaming”
• It is specially designed for gamers and gaming experience
• Users will add game, subscribe to channel and if they are
looking for something to search they can confidentially do it by
“Call of Duty”
• Its rivalry are Amazon and other gaming companies.

13. CO-CREATING ADS: WHEN BRANDS LISTEN TO
THEIR CUSTOMERS
• Advertising plays a vital role and it is important each time we
go beyond the same old ad forms of free, extra.
• People are looking beyond that and want to be feel the connect
which brings them to buy a product
• Thus: “Experience + Conversation = Co-creating Brand”

14. WE TUBE
5 TOPICS

15. ANGER MANAGEMENT
What is Anger ?
• Anger is nothing but the extreme displeasure or extreme
churning of ones mood.
• Every one gets angry but the only different is that each and
every individual have different breaking points and different
irritation levels.
• Anger is nothing but a potent energy, which is expressed but
humans in very creative format and if used wisely can assure
guaranteed growth.

16. ANGER MANAGEMENT
Types of Anger:
• Expectations that are not matched creates anger.
• Anger due to lack of energy.
• Anger due to need of instants results.
• Anger due to ego is hurt.
• Anger due to your heart is hurt.
• Anger due to inability of management of irritants.
• Anger due to one’s own incapability.

17. ANGER MANAGEMENT
How to manage Anger?
• A Person should avoid the saying of this how I m and I will not
change and should never control it because in the end after
certain limit it will become a volcano and hurt a lot of loved
one’s.
• A person should channelize its anger and try to become aware
of it root.
• Accept the outcome so as to ensure the return of peace and
once the peace has returned one can solve this issue.
• Always try to find the cause of your anger and correct it
because self-awareness is the key to lower the anger.

18. ANGER MANAGEMENT
Tips for lowering your anger:
• Do not over expect in any situation because at the end you
have to face the fact that everybody leaves for there own self
and different reasons for it.
• There is always two choices with the person in the situation of
he getting angry. Either he can neglect it and carry on in a good
way or he can act on it and destroy the relation.
• Always try to look for a creative solution in order to overcome
the anger and to manage it accurately.

19. Fun and Facts of Celebrity Interview
• Do your homework well on the celeb like – facts, controversies,
latest projects, family & interests.
• One needs to be very sharp while asking questions in a press
conference as stars hardly answer.
• One on one interviews are more personal as one can talk in
ease.
• New product launch press conferences are more specific to the
product only.

20. Use of Social Media in Marketing
• Social media marketing is a process of interacting with the
masses on social networking channels to enhance brand
image/ drive traffic/ sales through engaging content.
• More than 65 million users.
• 60% traffic comes from 2-3 tier cities.
• Vodafone, Nokia, Samsung are big on social media.
• Facebook & twitter is a must for every brand along with other
social media platforms.
• Facebook has the maximum reach as it’s the most used
platform.
• It can be used for a personal connect with the TG.
• Over 100 million FB users in India.

21. Use of Social Media in Marketing
• 500 million twits everyday on twitter along with 271 million
users(78% on mobile).
• LinkedIn has 161 million members in over 200 countries making
it the largest professional network.
• Pinterest is the most famous after FB & twitter with 71% users
being women.
• It’s the right platform for visually appealing products like toys,
clothes or food.
• Instagram has 50 million users with more than 200 million
pictures on it.
• Google+ has more than 350 million active users.
• Power textual content is required to make an impact.
• Visual content is more popular than textual content

22. Use of Social Media in Marketing
• Images are easier to recall
• For contest to catch the eye of the audience one can use some
freebies to attract people.
• Organic fans can be developed by inviting people from FB,
twitter or LinkedIn, personalised emails to followers.
• Start participating in trending topics through twitter to get
maximum eyeballs.
• Campaign title should be “hashtagable”.
• Social media marketing is very economical.

23. TYPES OF E-BUSINESS
• E-Business – Any business that involves internet as a platform
to inform & promote for a business. Business that
communicates to consumer using the Internet.
• Types of E-Business:
• Informative: E.g. Corporate websites, Educational Institutes
websites, Classified website, Government websites.
• Business: Business refers to all business that are carried out
directly or indirectly with end consumers.
• Social Platform: Facebook, Instagram

24. TYPES OF E-BUSINESS
• Broad Categories of E-Business:
• B2B – Business to Business: Business deals with business. Such as
Indiaout.com, Alibaba.com, Tradeindia.com, Tender.com. Information
& content are only for business house & avails opportunities to them.
• B2C – Business to Customer: Directly deals with each other. Portals
like company website or alone aggregator of various businesses. E.g.
Tradus.com, Homeshop.com, Snapdeal.com, Cleartrip.com
• C2C – Customer to Customer: Online market place is created & seller
& buyer are allowed to interact with each other. Payment & Terms are
controlled by platform to protect buyers & sellers. E.g. Ebay.com,
Naaptol.com
• C2B – Customer to Business: Customer is given the charge of driving
the business, allowed to put his demand & businesses to fulfill
customer demand. Demands are based on price points & type of
products/ services. E.g. Auction section – Ebay.com & Alibaba.com

25. TYPES OF E-BUSINESS
• Three ways to look at E-Commerce:
– Physical: From Pins to Laptops
– Digital: Movies/ Music downloads, wallpapers, eBooks etc.
– Services: Bill pay, Ticketing, Insurance premium etc.
• E-Commerce companies use stand alone or some or mix of all,
e.g. Hungama.com or Billdesk.com
• This market is involving very fast so probably we are going to
see lot more categories & newer categories coming up.

26. The Big 5 Personality Traits

27. The Big 5 Personality Traits
• Traits are consistent pattern of thoughts, feelings, or actions that
distinguish people from one another.
• The theory based on the big 5 factors is called the five factor
model.
• The Big 5 are – Extraversion, openness to experience,
agreeableness, conscientiousness & neuroticism
• Extraversion – includes excitability, sociability, talkativeness,
optimistic, fun loving & high amounts of emotional expressions.
• Agreeableness – relates to interpersonal behaviour, characteristic
responses of people to an individual. It includes attributes such
as trust, kindness, affection, forgiving, soft hearted.
• Conscientiousness – Relates to way in which individual performs
tasks. Include high level of thoughtfulness and goal directed
behaviours.

28. The Big 5 Personality Traits
• They are organised, reliable, punctual, preserving, hard
working
• Neuroticism – Relates to person’s emotional life. Measures
psychological adjustment & emotional stability. Individuals
high in this trait tend to experience emotional instability,
anxiety, moodiness and sadness.
• Open to Experience – Assesses seeking & appreciation of
experience for its own sake. Includes traits such as curious,
creative, original, imaginative & untraditional

29. WE LOUNGE
3 TOPICS

30. Mr. Shyaam Singh - TAB cab – Chief Marketing
Officer
• He comes with more than 25 years of well rounded experience in
Marketing & Communication.
• Having wide experience and knowledge on both Client & Ad Agency side.
Started his career in Eureka Forbes by selling vacuum cleaner. Over there
he explored it was not product selling but it was concept.
• Moved to Freight Forwarding company, Over there it was like a form of
Stagnation as Freight Forwarding & Shipping companies are very strange
jacket kind of industry because of there lay down processes.
• In Dubai he joined, Agency and to grab clients he learnt Arabic, over there
he did copy writing, Media planning, Strategizing. He learnt a lot over there
as The entire Middle East advertising industry is controlled by Lebanese
because they have dual advantage of knowing French & Arabic, so they
know English, French & Arabic

31. Mr. Shyaam Singh - TAB cab – Chief Marketing
Officer
• TAB cab works on Ownership model while others players works
on aggregative model, TAB cab meters are calibrated by RTO.
Others work on flat model & TAB cab works on point to point
model which is legal transport & easily calculated. TAB cab has
special feature on mobile app known as SAFE & ASSURED for
females & senior passengers.
• Though there is huge demand of TAB CAB, they receive many
complaints on driver chewing tobacco, Acs not working and they
try to resolve their complaints. Provide loyalty points to attract
consumer. Targets Youth, Senior citizens, families.
• Some lighter facts of Shyaam: He is Polyglot, - speak about 11
languages. Loves to listen Old & western Classical type of music.
He is huge fan of Rafi sahib. Likes to read all kind of books. His
role model is his dad. Likes to travel to his native place UP as
favourite destination.

32. MR. SHRIRAM KRISHNAN – CFO FOX STAR
STUDIO INDIA
• A pass out from Poddar College – B.Com
• Worked with Grey Advertising, ITC Finance, Fame and Star, has
worked in different industries.
• He made an excel program which automated the entire invoice
generation process for the Star.
• He started Fame with 1 multiplex to multiplying it to 15 with 45
screens.
• Fox star studio is a joint venture between 20th century fox and
Star in Asia which overlooks distribution and marketing of 20th
century fox’s films in India.
• Focused on developing third party million dollar financial , in
kind or media driven marketing partnerships with brands
across a variety of product categories in support of fox star
studio’s theatrical releases.
• Fox star studios are currently producing Hindi and regional
films for distribution in India, while also leveraging fox
theatrical network’s global distribution strength across 44
countries.

33. MR. SHRIRAM KRISHNAN – CFO FOX STAR
STUDIO INDIA
• At Fox Star – His current CEO taught him how to keep calm at
work, he says that we are not creative people, we are people to
make business, execute & make things happen. Keep your ego
at home.
• Never had one single role model in my life. The only people he
looked up to at various point of time, at that time what
impressed him the most. For instance : His boss Mr. Iyer at ITC
Classic – extremely hardworking, he thought he was only
hardworking
• Key learning's – Change is going to be present always we have
to embrace it.
• His message “Work hard with all your best ability, do it with full
sincerity, full integrity. Always give positivity to the work.”

34. Rajesh Dhaktode – Sr. VP HR – Adlabs Imagica
• He is Academics add Hotel management, MBA – HR & Finance.
• Dual specialization helped understand better the basics of
functional role he plays.
• Career path grows from 12 to 13 years experience in HR industry.
Worked with varied industry like Oberoi kitchen – offshore
catering. Also, worked with cruise in London for several years.
Currently heading HR division in Adlabs Imagica
About Imagica :
• It is 1650 crore project, has world class technology, sizes at 10
football stadium, has teams from London, China, Amsterdam,
Hong Kong, L.A., New york working along.
• At imagica, employee strength is 2500 x 12 hours a day x 365 days
x 4 years which accumulates 3,60,00,000 man hours.
• It is not amusement park, but it is a theme park which covers the
whole area.

35. Rajesh Dhaktode – Sr. VP HR – Adlabs Imagica
Manpower Strategy : His experience stretches from training 800 to
1000 employees on payroll and managing cruise staff.
• Finding people, getting people and training them to do job
efficiently. Hence, posting them right becomes crucial.
• The park has 25 rides which completes 6 to 8 rides on a daily
basis, getting people to manage such rides and train them
requires efficient policies.
• In house medical centre consisting strong medical team which
is cautious effort.
Age 5 to 75 years people can enjoy the park
The name IMAGICA is a compilation of IMAGE + MAGIC
The theme is INDIAN where people can relate to.

36. Thank you