The document summarizes a proposal from TECHPROM Ltd to develop an advanced driver assistance system called a Personal Car Assistant (PAA) that can recognize traffic signs and obstacles in low visibility conditions like nighttime, fog or rain. It outlines the technology, market opportunity, business model, team and investment needs. The system aims to provide recommendations to drivers about speed limits, traffic regulations and hazards. If successful, it could be installed in vehicles by automakers and sold individually, following the model of the company Mobileye.
1. TECHPROM Ltd
A team of engineers and scientists from Tomsk and
Zurich has developed a technology of automatic
classification symbol information of different nature
and applied it for creation of the personal automobile
assistant- vision system of a vehicle in order to
increase safety on the roads of the world. The
technology has some characteristics that exceed
human capabilities.
2. A PROBLEM
• The main problem of modern programs OCR of traffic signs in real weather
conditions - a high level of errors and, as a consequence, limited the possibility of
application.
• Products by Mobileye http://www.mobile-eye.ru/faq.htm can not work in
conditions of poor visibility and recognize signs of traffic regulations.
http://www.the-village.ru/village/business/success/150883-mobileye
• Our algorithm tested in law contrast conditions showed that the recognition
quality exceeds the human level. This potentially makes it possible to use the
system at night, in fog, rain, snow.
• We can solve this problem and create a competitive product - Personal Car
Assistant (PAA).
3. DEMAND / MARKET
• Our PAA is a device installed in the vehicle, which analyzes the traffic situation at any time in poor
visibility and provides on-screen audio and video recommendations to the driver:
• - Optimal speed limits and safe distance,
• - Road signs and traffic regulations the current zone of their actions,
• - Interference as pedestrians, cyclists and animals on the road,
• - In studying the demand and market for our solution, we rely on the Mobileye company's data. This
company is very dynamic due to the global supply and demand of the market. We can pass on the
already paved the way business with its more attractive and functional products.
• We do not need to build a market, it has already been formed - a global automotive industry world
market.
• It is necessary to skillfully integrate with their product in this market, primarily interested automakers
and concluding agreements with their suppliers, as it makes Mobileye is currently selling its products
installed in cars in the assembly, through the global automaker BMW.
4. DEMAND / MARKET
Potential buyers (correspondence carried out):
BMW group
PSA Peugeot Citroën group
Currently, the global market for such a decision to buy the
company MOBILEYE. Functionality of the system: tracking speed
signs, marking lanes and distance to the vehicle ahead. It does not
work in poor weather conditions.
5. SOLUTION
• Our Personal Car Assistant (PAA) is functionally superior to Mobileye. He recognizes the
signs of traffic regulations and the limits of their actions on unfamiliar roads. It is also a
better "seer" of traffic situation than men, including animals and pedestrians at night, in
fog, precipitation, when visibility is poor.
• Our customers - automakers who will embed our PAA, as well as car owners.
Model name / product Stage Recognition of
traffic signs in the
daytime
Recognition of traffic
signs nighttime, fog,
rain
The
obstacles on
the roadway
Determination of
the center of the
lane
Defining the edge
of the lane
The price / cost
of ownership,
USD.
Mobileye 560 On the market Yes No Yes Yes Yes 1000
Transcend DrivePro 220 On the market No No Yes No Yes 153
PAA(Techprom)
Further development of
the prototype
Yes Yes Yes Yes Yes 800
Comparison Sheet of Techprom with known solutions on the market:
6. BUSINESS MODEL
• We conclude with suppliers of second-tier global automakers contracts for the implementation and
installation of our PAA on cars in the assembly in the car factories. Under the terms of the contract
with a car manufacturer we will get a fixed royalty from each sold car with our PAA. Currently we
are negotiating with the companies BMW group, PSA Peugeot Citroën group and others. On the
possibility of embedding of our products. Companies agreed to the correctness of the chosen
strategy in this sector of the market and the interest in future cooperation.
• We can also organize retail sales PAA through technical centers installation and sales, as well as
through car dealers.
• such a business model can give a very good economic benefit on the global market, which in
practice has shown by the company Mobileye.
• We will build its business model following the example of Mobileye, who have a capitalization
today $ 1.5 billion and go already beaten and proven business road without additional risk.
7. MARKETING AND SALES
• The target audience for the PAA - road transport in the
world.
• The market value of autonomous cars - 87 billion US
dollars.
• Competitor - the company Mobileye capitalization reached l
lately 1.5 billion dollars.
• Our advantages - the ability to work PAA in difficult
weather conditions, even when the person does not see
information.
• Marketing and sales primarily involves the supply kits PAA
automotive suppliers the second level. In addition, we plan
to produce stand-alone packages for retail sales.
8. Hypotheses, forecasts, success metrics
• Global car market in the world is estimated more than 500 million
pieces. http://sice.ru/cnts/1950.html
• Even in the world of selling 10,000 vehicles with our PAA, with
earnings of $ 500 with a PAA, we get 5 million dollars.
• This is only the most modest preliminary calculation. In reality, the
global market is much more powerful ($87 billion) and the benefits of
our PAA for the consumer let us reach larger sales.
9. TEAM
• Kurianovich Alexandr – managers IT sales in Russia
• Key competencies: management, finance, marketing, production, sales. The manager
with international experience in the commercialization of IT developments.
Development of methods of mathematical interpretation of the character information.
Conclusion of contracts for commercialization of IT development as Managing
Director. Financial and tax organization commercialization of IT developments. 20
years of experience in the mathematical modeling of physical processes.
• Oleg Novikov – Software Architect
• Key competencies: The manager with international experience in IT research and
development. Developed and tested the information classifier. Engineer - physicist and
Java programmer, 20 years of experience in the creation of classification algorithms.
Concludes agreements for commercialization of IT development as a technical director.
Has 6 patents and 1 patent application.
10. TEAM
• Rabie Allag - specialists with international experience in the commercialization of IT-
development.
• Key competencies: Search partners, negotiate and conclude contracts with global
automakers for the introduction of personal automobile assistant. International
business in the field of IT-technologies. Experience in sales of IT products in the global
market. Java programmer. Speaks four languages.
• Myshkin Vyacheslav - the developer of physical and mathematical models
• Key competencies: Dr., more than 100 publications in the field of processing of physical
signals. Helps in the definition of the physical conditions for the implementation of the
algorithm. Analysis of physical signals. More than 20 years of experience in analyzing
and processing of physical signals.
11. STATUS AND SCHEDULE
• There are currently a prototype classification algorithm created at the
expense of the team in the form of SaaS for demonstration purposes.
December 2016 -
ready to sell the PAA
with a minimal set
of functions
July 2017 -
Development of
hardware PAA,
testing under real
conditions
July 2018 -
increasing sales, the
completion of the
prototype PAA with
an increased range
of functions
12. INVESTMENT NEEDS / OFFER TO
INVESTORS
• The first stage - the completion of the prototype to a product ready for
sale.
• Kit: Camera + computing unit + display + Voice siren.
• Need – USD 5000 000.
• The investor's share - 25%.
