The document discusses BT's plans to launch mobile services in Italy as an MVNO (Mobile Virtual Network Operator) using Vodafone's network. It provides an overview of BT's strategy to offer converged fixed and mobile services to business customers in Italy. Key points include BT's positioning as the only telecom operator fully dedicated to the business market in Italy, the opportunity to offer customers an integrated mobile and fixed solution, and the timeline for negotiating with Vodafone and launching the new mobile services by the end of 2007.
2. BT’s mobility journey Current evolution (wireless access to company’s applications ) Increasing data connections Increasing intra-communities communications (clients, employees, suppliers) Rapid evolution of handsets & access technologies Traditional (separate fixed and mobile worlds) Real Time Communications Network availability Voice and Messaging Communications Mobile 2.0 (UCC) Value added services, Collaboration, Presence, Messaging, Conferencing Higher Productivity and breaking down of technological barriers Integration and Convergence of services, platforms and technologies Evolution
3.
4. Mobile’s role in BT service portfolio Fixed Voice Mobile Voice Mobile Data Unified Communications Mobile calling SMS & MMS Video calling Mobile conferencing Mobile voicemail Etc… Internet VPN access (Intranet) Backup Machine 2 Machine applications Etc… Fixed calling Fixed conferencing Fixed VAS Etc… Fixed voicemail Push email Integrated voicemail Presence Instant messaging Localization services Etc… Convergence The launch of mobile services allows BT to complete the BT Convergent proposition
5.
6.
7. High Level Project Plan 15/052007 End of 2007 LAUNCH User requi-rements 30//07207 Processes design Go-to-market Plan Processes and Systems Developments Network Developments 30/052007 Feasibility study Vendor Selection Hardware procurement Product Plan Sales plan Communication Plan Implementation Installation and test Network Design
8.
9.
10. The concept Whatever you’re doing Audio Conferencing Mobile Phone Wherever you are Whatever you’re using At Home Blackberry Messaging, (email, IM, UM) Collaboration At your Desk Branch Office In the Air On the Road Head Office PC PDA Desk Phone Contact Center, IVR Telephony