2. TODAY
33% <50
50 <44%<100
23% >100
• 85 millions e-mails/year
• 74 e-mails/user/day
• 18% corporate user receive SPAM
• 25% time searching information
• 20 hours/week reading and sending e-mails

3. The goal on one year for all employees is:
to reduce their e-mails
2014 March
« Be
connected » in different ways for
a better communication
100
2014 April
Mails/day
80
2014 June
Mails /day
70
2014 december
Mails /day
30
2015 March
Mails /day
Minimal

4. How can they achieve that?
 With

5. How can I motivate them
to use
« Digital for all »?
By creating the game
« Be connected »

6. What is this Game?
• Open a community
blog accessible for all employees
• On this blog, employees give their best ideas to
• A group of managers chooses the
reduce e-mails.
5 best ideas
• Employees vote among these 5 ideas
• Big show to reward the best and to conclude on this experience.
March 2014
December 2014
Between January
& February 2015
March 2015
Open the
community blog
Managers choose
the 5 best ideas
Employees’ vote
Award
ceremony
Also:
each month the person who will reduce the most the number of
emails sent will be rewarded.

7. WHY?
1 goal on 1 year for ALL employees:
« Be connected » by reducing your emails.
If you create the game « Be connected » :
•They will have to find solution to reduce their e-mails.
•So they have to know the tools for a better
communication.
•That’s why, they will have to use « Digital All ».

8. Explanation

9. First STEP
Alert employees on intern communication problems
People collect, hoard and protect information as if it
was their own property and sharing it would make
less powerful
The communication employeeemployee is not good
People force other people with
little or no interest in a discussion
or issue to participate (cc)
People try to collaborate by sending-replying
e-mails with different document version back
and forth

10. Second STEP
Explain the goal: « Reduce e-mails »
• Focus the mail on confidential things
• Avoid Spam
•
-
So, they will to use new communication ways to:
Have a real time conversations
Manage your presence and availability
Post project updates in a Wiki blog
React through edits and comments
Store and share document better
…

11. Third STEP
Present the game « Be connected »
.
’
Don’t forget the goal: to reduce e-mails so… 1check per month
 Each month the person who will reduce the most the number of
emails sent will be rewarded.

12. … Employees’ questions
How can we
change the way
we use e-mail?
How can I
manage
information
and news?
How can I
brainstorm
and share ideas?
How can I share
documents?
How can I
communicate
with my team?
How can I cocreate and
publish?

13. Last STEP
Answer to their questions, so you have to propose them
« Digital for all »
You have :
To insist on the flexibily, free, for all
To tell them it is for a better communication in the firm, to be stronger, to
save time.

14. Limits
There will be unmotivated people, you have to:
- Show them examples of successful cases with people’s comments
- Make the game interactive: with comments, likes…
- Tell them that : reduce their e-mails is an obligation
It is difficult to encourage people to use « Digital for all », so
you have to:
- Promote it with examples by sending e-mails with a sentence
« if you use digital for all, you will not receive e-mails from us
and you’ll reduce your e-mails »
- Collect good comments about « Digital for all »
- Organize a breakfast to introduce « Digital for all »

15. “Be connected” program enables the
transformation from the Email inbox to a
social business solution and a
better communication.
And to succeed, use “Digital for all”
Victorine Fabre