This document outlines a business plan for a meal preparation service called Straight2Stove. It will prepare fresh, nutritious meals that customers can order online and have delivered to their workplace. The meals are designed to be cooked at home to save time and support healthy eating. The business will initially target customers in Dublin city center and hopes to later expand to business parks, colleges, and other areas. It will protect its brand and intellectual property through trademarks, copyrights, and restricting access to trade secrets.

2. 16.55

3. 17.15

4. 18.15

5. The Problem

6. Solution :
• Our FRESH meals are prepared for you to cook at home
• Order ONLINE and have it DELIVERED to your workplace
• Choose from our selection of meat, fish and vegetables.
Including oils, herbs, spices and sauces

7. How works?
PITCH to companies
Option1: Subsidise/Partly subsidise meals for employees.
Option2: Allow access to workplace to promote and sell the product.
This would improve health, morale, wellbeing and potentially
productivity of their employees
LOCATION
Dublin City Centre first
Scope to expand: Business Parks
Colleges

8. How works?
Product Support
Registered users order online and collect their
meal when they finish their working day
The product is supported by video demos and a
blog on our regularly updated website.
Customers can also engage with the
Straight2Stove social media community. This
online community will be a motivating
mechanism to continue using the product.
Also offers the opportunity for gamification

9. Competitive Landscape

10. :Unique Value Proposition
We take the stress out of sourcing and preparing
healthy meals
Fresh
Nutritionally
Balanced
Homemade
Time Saver Guilt Free
Confidence
Builder

11. Protecting the product

12. The Brand : From Prepped to
Prior Art
• A&F registered TM for Prepped range
• Similar Facebook business operating without registered TM
• Domain Name concerns

13. Brand Strength in Name
Suggestive not Descriptive
Cant be easily copied
Prior Art Infringement
Searched Straight, Straight to & Stove for relevant material
Domain Name
Straight2stove.com available
No similar domain names
Business acting under similar name
No hits on Google, Facebook etc
The brand

14. Protecting the brand

15. Protecting material
Copyrighted material includes the Website,
Blog, Video demos, Original Recipes, Original
Images.
Trade Secrets
Restricted access to the process and
production of sauces.
Know How
Experience and vast research conducted by
project host and team members.

16. Q&A