2. KYLE COOPER• KYLE COOPER IS AN AMERICAN TITLE SEQUENCE DESIGNER.
• HE WAS BORN ON JULY 1995 IN MASSACHUSETTS WHICH IS WHERE HE STUDIED INTERIOR ARCHITECTURE AT UNIVERSITY
OF MASSACHUSETTS AMHERST.
• KYLE THEN LATER DECIDED TO STUDY GRAPHIC DESIGN UNDER PAUL RAND WHO WAS A PROFESSOR AT YALE UNIVERSITY,
HE RECEIVED HIS MFA (MASTER OF FINE ARTS) DEGREE FROM THERE IN 1988.
• WHILE KYLE WORKED AS A CREATIVE DIRECTOR AT R/GA IN NEW YORK AND LOS ANGELES, HE CREATED THE TITLE SEQUENCE
FOR 1995 AMERICAN FILM SEVEN WHICH WAS SO DIFFERENT AND UNIQUE FROM THE TITLE SEQUENCES DURING THOSE
TIMES. THIS INSPIRED A LOT OF YOUNGER DESIGNERS.
• KYLE COOPER WENT ON TO MAKE MORE AMAZING TITLE SEQUENCES FOR POPULARMOVIES SUCH AS HOME ALONE (1990),
ZOOLANDER (2001), SPIDER-MAN (2002), SUPERMAN RETURNS (2006) AND MANY OTHERS.
3. QUOTES
‘SOMETIMES MAKING PEOPLELAUGH OR EVEN MAKING THEM SCARED CAN BE ACCOMPLISHES BY A GOOD
OPENING SEQUENCE.’
‘I REMEMBER A TIME AT YALE WHEN MY WORK WAS BEING CRITIQUED BY PAUL RAND. MR. RAND TOLD ME
ONLY TO USE HELVETICA AS A DISPLAY FACE NEVER IN TEXT, THEN HE SQUINTED, LEANED IN, AND WHISPERED
IN MY EAR, ‘’BECAUSE HELVETICA LOOKS LIKE DOGSHIT IN TEXT’’.’
4. THE WALKING DEAD TITLE SEQUENCE
ANALYSIS
THE WALKING DEAD IS A POST-APOCALYPTIC TV SERIES ABOUT THE AFTERMATH OF A ZOMBIE APOCALYPSE, THE PROTAGONIST IS
RICK GRIMES WHO IS A SHERIFF WHO WAKES UP AFTER A COMA AND HAS TO SURVIVE BUT MEETS OTHER SURVIVORS ALONG THE
WAY.
THIS SEQUENCE BEGINS WITH NON-DIEGETIC MUSIC WITH A VERY FAST PACE, THEY INTRODUCE THE TV NETWORK AMC WHICH IS A
COMMON CONVENTION OF TITLE SEQUENCES AS THEY USUALLY POINT OUT THE SIGNIFICANT ROLES. IN THE MISE EN SCENE IT SHOWS
PICTURES OF DIFFERENT CHARACTERS WITH THEIR REAL NAMES, AS TITLE SEQUENCES USUALLY MENTION THE CAST, THEY DO IT IN
INTERESTING TECHNIQUES AS FOR THE PROTAGONIST RICK GRIMES PICTURE WHICH IS ON A NEWSPAPER WITH WHAT MAY BE
BLOOD STAINS, YOU CAN SEE THE WORD ‘SHOT’, WHICH GIVES AN ENIGMA AS TO WHO HAD BEEN SHOT, ALSO BY WHAT HE’S WEARING
WE CAN TELL HE MAY BE A POLICE OFFICER. LATER ON IT SHOWS WHAT LOOKS LIKE A STORE THAT IS COMPLETELY DESERTED THERE IS
NOT MUCH FOOD ON THE SHELVES, ON THE FLOOR THERE SEEMS TO BE MOULD, THIS SHOWS THAT IT’S MOST LIKELY BEEN ABANDONED
FOR AWHILE, WHICH GIVES US AN IDEA OF A POST-APOCALYPTIC THEME.