Build a Team Microblogging Strategy
•
1 gefällt mir•338 views
Why Team Tweeting? The requirements of keeping your brand’s Twitter content fresh while dealing with customer service and sales leads can quickly become too much for one person with a day job. But how do you effectively share the responsibilities–while maintaining a strong personal voice? How do you establish guidelines to assure that the team communicates appropriately and on a schedule–while adding value to the conversation?
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (18)
Andere mochten auch
Andere mochten auch (14)
Ähnlich wie Build a Team Microblogging Strategy
Ähnlich wie Build a Team Microblogging Strategy (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Build a Team Microblogging Strategy
- 1. #twtrcon @prnewswire How to Build a Team Microblogging Strategy Victoria Harres @prnewswire @victoriaharres
- 2. #twtrcon @prnewswire What you need to consider: • The right people • Assignments and roles • Sharing responsibilities • Establishing guidelines • Elements of a team strategy • Content strategy • Balance of promotion • Tools of the trade
- 6. #twtrcon @prnewswire Sharing Responsibilities • Who is the twitter account voice/lead • Who monitors for @replies and when • Who responds and when • Who schedules promotional tweets • Who contributes what to the total content
- 7. #twtrcon @prnewswire Establishing Guidelines • The content strategy • What should be responded to or not • Who to escalate certain issues to – Customer service – Sales – PR/Marketing • Who can make a call on Tweeting something that doesn’t fit the usual content strategy • How to handle crisis situations and who makes the call on what will go through the Twitter channel (stop any pre-scheduled tweets)
- 8. #twtrcon @prnewswire Elements of a Team Strategy • Guidelines for team member involvement • Engagement plan • Team schedule • Content strategy • Assignments • Crisis plan
- 9. #twtrcon @prnewswire Content Strategy Your industry News & tips 15% Social media Effects on your industry 15% Personal/human Humanizing conversation <10% Marketing / PR Promotion of organization < 10% Engagement @’s and RT’s 50% Opinion 0% ?
- 10. #twtrcon @prnewswire Balance of Promotion < 10% Keep it under 10% of total tweets and schedule them out carefully so your promotional tweets don’t become an annoyance to your followers
- 12. #twtrcon @prnewswire The Key Points Plan and Document • Strategies • Guidelines • Assignments
- 13. #twtrcon @prnewswire Victoria Harres Director, Audience Development PR Newswire victoria.harres@prnewswire.com @prnewswire @victoriaharres
Hinweis der Redaktion
- eBay
- Journalists with profiles on Twitter: 2010 = 58% According to the 2010 PRWeek/PR Newswire Media Survey: http://bit.ly/93KV0E Survey was conducted by CA Walker for PRWeek and PR Newswire. Email notifications were sent to 127,982 media professionals (1300 completed it), and 104,771 PR practitioners (1385 completed it).
- Journalists with profiles on Twitter: 2010 = 58% 2009 = 22%
- Each person should bring something unique to the team. The right people for @PRNewswire: @savsimon – Media Relations Manager (broadcast and wire specialist) @thomashynes – Blogger Relations Manager @victoriaharres – Director, Audience Development @cpcube – Media Relations Manager (print and freelance specialist) Each person must understand their role / their assignment, and the overall Twitter strategy and mission.