Mformation is a leading provider of enterprise mobility management solutions. It has over 500 million devices managed globally, including 50 million iOS and Android devices. Its cloud-enabled platform provides comprehensive mobility management capabilities including device management, application management, and security management. Mformation envisions delivering seamless management solutions for all applications and services on any connected device over any network. The enterprise mobility management market is growing rapidly as mobility adoption increases in enterprises. Mformation's cloud-based platform positions it well to capitalize on this growing market opportunity.

1. Enterprise Mobility Management

2. About Mformation
Global Solutions for Seamlessly Managing Mobile Technologies

Pioneer and leading provider of management solutions
for wirelessly connected devices since 1999

Industry leader with over 500 million wireless devices
managed on our platforms globally, including 50+ million
IOS and Android smart devices

50+ leading carrier/service-provider customers, serving
millions of consumers and enterprises

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Multi-tenancy architecture, cloud-enabled & deployed

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26 wireless patents granted, published, filed
Extensive API portfolio and SDK for third-party
integration
Backed and funded by Clearlake Capital
Strong partner network for a broad mobility management
ecosystem, including strategic working partnerships with
all device OEMs:
OUR VISION
Deliver seamless management solutions for all applications and services, on any
wirelessly connected device, over any network
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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3. Enterprise Mobility Management Vision
We understand the need to simplify mobile management, respond to global mobility trends, reduce
spend, enhance security, and leverage mobile technologies to maximize workforce productivity.
Mobile
Application
Management
(MAM)
Application
Security
Management
Secure
Email/Docume
nt
Management
Device
Management
(MDM)
Wireless
Expense
Management
Provisioning
Procurement
ENTERPRISE
MOBILITY
MANAGEMENT
Device
Replacement
& Retirement
Core Offering
Upcoming Offering
Developing Area
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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4. Enterprise Mobility Challenges &
Opportunities
4

5. Enterprise Mobility Challenges
Mobile Adoption

6.8 Billion mobile subscriptions globally
(ITU)



7 Billion people in the World (Wikipedia)
42 Million iPads sold in 2 quarters (Apple)
50 Billion connected devices by 2015
(Cisco/Ericcson)


Tablets to out-ship PCs in 2013 (IDC)
10-11% traffic to web sites from tablets
(Monetate)
Enterprise Stats

53% Firms plan to mobile-enable apps in
2013 (Lopez Research survey)

67% of Firms Support BYOD (Lopez Research
survey)

Cloud-based IT solutions will drive 90% of
the market by 2016 (IDC)
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
5

6. Enterprise Mobility Concerns
(Lopez Research survey 2013)
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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7. EMM Moving to the Cloud
Worldwide EMM Revenue Forecast ($M), 2013 - 2016
$1,800
$1,600
$1,600
$1,400
$1,200
$1,100
$1,000
$990
$800
$600
$400
$780
$540
$500
$252
$200
$0
$75
2013
2014
Total EMM
2015
2016
Cloud-based EMM
Source: Gartner, IDC & Radicati Group forecasts; projections
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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8. Enterprise Mobility Manager
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9. Enterprise Mobility Manager –
Key Capabilities For Managing the Mobile Enterprise
ESSENTIALS - Core MDM and MAM Capabilities:

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


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Device inventory and diagnostics
Security management
Streamlined device enrollment
Policy and BYOD management
Mobile application management
Enterprise App Store
Document catalog
REST APIs
ENTERPRISE APPS – Add-on:



Application Security Management (App Containerization)
Secure App Tunnel
Secure Browser
Cloud-based deployment: Mformation Cloud, your private Cloud
Support for iOS, Android, and BlackBerry smartphones and tablets
Intuitive UI and Management Dashboard
True multi-tenant, highly scalable architecture
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
9

10. Cloud-based Deployment Options
Mformation Shared or Private Cloud
Mformation-hosted Public Cloud
Shared




ENTERPRISE
MOBILITY
MANAGER


Shared cloud environment
Secure, high-availability, multi-tenant
Customizable EMM per customer
Resides in AWS, no software
installation or configuration
Flexible, fast, pay-as-you-grow
deployment
Scales to thousands of
enterprises, with hundreds of
thousands of users
Mformation-hosted “Virtual Private
Cloud”
 Logically isolated section of AWS public


ENTERPRISE
MOBILITY
MANAGER
Private
Virtual
Private Cloud

cloud
Virtual network you define
Software provided as Amazon Machine
Image (AMI)
Mformation installs and configures
system
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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11. Cloud-based Deployment Options
Your Premise, Private Cloud
Your Premise, Private Cloud


VMware underlying technology

vApps run on VMware
vSphere, VMware Infrastructure
(VI), VMware
Workstation, VMware
Fusion, VMware Server, and
VMware Player

High
availability, scalability, backup, li
ve migration

Mformation installs and
configures system
ENTERPRISE
MOBILITY
MANAGER
Software components (servers)
supplied as virtual appliances
optimized for the cloud – vApps
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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12. Proven Multi-Tenant Architecture
Robust, multi-tenant


1000s of tenants (MSPs and/or
enterprises)

Any number of levels
(enterprises, groups)

ENTERPRISE
MOBILITY
MANAGER
1 cloud-hosted instance
100s of millions of
devices, apps, users, transactions
Completely customizable: Branding at all
levels:

Tenant (MSP or Enterprise)

Groups
Consolidated management view

For MSPs: across enterprise
customers

For enterprises: across
offices/departments/workgroups
Benefits:

Simplest, fastest, lowest cost to
implement

No hardware, software, admin or
support costs
Proven architecture, handles thousands of tenants,
hundreds of millions of devices
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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13. Intuitive UI & Management Dashboard
MANAGE YOUR MOBILE ENVIRONMENT
FROM ANYWHERE

o List Devices
o Send Security Policy
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UI adaptive for use on
smartphones, tablets, laptops
High-level graphical view of the
groups, users, devices and apps
At-a-glance highlighting of device issues that
require attention
Context-aware; one click access to take
corrective actions for identified device issues
Simple drill-down to view and proactively
manage groups, users, devices, apps and docs
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
13

14. MSP Dashboard – Accounts
at-a-Glance
MANAGE YOUR CUSTOMER ACCOUNTS SIMPLY AND EASILY

At-a-glance view of your customer accounts – from a smartphone, tablet, or
laptop

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License management for each account
Drill down to group, user, device and app details for each enterprise account
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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15. Policy and BYOD Management
ENFORCE YOUR POLICIES, PROTECT
YOUR DATA ON CORPORATE OR BYOD
DEVICES

Set and enforce device security settings
(password
enforcement, encryption, content
restrictions, restrictions on features
such as camera, Bluetooth, Wi-Fi, etc.)

Set and enforce policies for the
configuration of device services
settings (email, Exchange, etc.)
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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16. Policy and BYOD Management

Register devices as corporate or
personal (BYOD) when they are
enrolled

Define specific policies to apply to
corporate or BYOD devices

Set and enforce app whitelist/blacklist
policies

Set and enforce policies for required
apps
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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17. Streamlined Device Enrollment
MULTIPLE ENROLLMENT
METHODS – GET YOU UP
AND RUNNING RAPIDLY

Enroll a single device via
email or SMS through a
link URL or QR code

Enroll multiple devices via
a bulk upload or staged
mass enrollment option

Use Active Directory (AD)
to enroll employee devices

Let your employees selfenroll their devices
through an app on the
Google PlayStore or Apple
App Store
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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18. Device Inventory and Diagnostics
COMPLETE VISIBILITY INTO
YOUR MOBILE ENVIRONMENT

Group devices and users
within a hierarchical control
structure for easy
administration

Configure mobile devices
and applications across
groups and departments
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
18

19. Device Inventory and Diagnostics
At-a-glance status indicators

At-a-glance device
status to detect
problems
 Enrollment
 Security
 Settings
 Required Apps
 Blacklisted Apps
 Compromised device
 Security breach

Drill down into
details/vital signs

Device user can also
see key details and
status info
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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20. Security Management
DEVICE SECURITY WITH
LESS EFFORT

Set device capability
restrictions

Enforce
password, encryption and
device capability restriction
policies

Locate, lock and wipe lost
or stolen devices

Automatically detect:
 Out-of-compliance devices
 Compromised devices (rooted)
 Security breaches (DM profile
removed, no connection for 30
days)

Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
On the device, a “privacy
advisor” highlights risky
apps that share personal
data
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21. Mobile Application Management
RELIABLE, SECURE APP
DELIVERY AND MANAGEMENT
Single repository for both internal
and external (Google
PlayStore, Apple Apps Store, etc.)
apps
Apps can be pushed to devices
over the air; multiple retries ensure
delivery
Required applications can be
automatically pushed at device
enrollment, ensuring key apps are
on employee devices
Detection of blacklisted apps on a
device triggers automatic
notification and is reported on
Dashboard
Absence of required apps is
automatically detected/reported on
Dashboard
Inventory views: app inventory by
group, user; view of devices with
app installed
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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22. Enterprise App Store
CENTRAL, SECURE SOURCE OF
APPROVED ENTERPRISE APPS

Include both internal and external
(Google, Apple, other) apps

App Store on device is secure and
only accessible by defined users

User sees only the apps to which
they are granted access:
 Updates can be highlighted
 Users can see what Apps are installed
 Enterprise can prescribe the list of Apps
per user and group

App updates handled centrally
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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23. Document Management
SECURE DOCUMENT REPOSITORY

Repository on server for
approved, available documents by
group/device type

User sees/can download only
documents to which the are granted
access:
 Enterprise can prescribe the list of
documents per group/user
 Users see only the docs available to
them
 Documents with updates available can
be highlighted
 Secure: read-only access, no
modifications to server docs from device

Document updates are handled
centrally, securely, on the server
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
23

24. Mobile Application Security –
Seamless, Secure Mobile App Access
SECURE ENTERPRISE
WORKSPACE

Separates corporate from
personal apps on smartphones
and tablets

Secure Container on device
provides shared app access to:
 Authentication
 App Tunnel
 Encryption keys
 Security policies
 Access restrictions
“Containerized” apps share
security, access to enterprise
network/resources
Embedded Secure Browser – for
secure access to Web apps and
Intranet
Secure Browser
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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25. Mobile Application Security –
Simple App Containerization
Containerize in-house or 3rd-party apps to provide them with:

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Shared Authentication
Shared App Tunnel (for app-level SSL access)
Shared encryption keys – never stored on device
Shared policy engine – different policies for different users
Restrict sharing (open in, copy/paste…) to just “secure workspace” apps
Deploy to
Users
Unsigned
Native
App
App
Containerization
Tool
Containerized
App
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
25

26. Mobile Application Security –
Solution Components

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Source for security policies for Containerized
apps
Admin Control Panel – Set App security
policies, manage Containers

App Tunnel – App-level SSL tunnel,
eliminates need for device-level VPN and risk
from rogue apps

Secure Container on device
Gateway Server - Provides secure Intranet
access from mobile devices
Access to App Tunnel
Embedded Secure Browser
App Security Admin Control
Panel
Gateway
Server
App Tunnel
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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27. Enterprise APIs
Allows easy integration
of mobility management
functions into existing
IT service management
platforms or external
applications
•
Comprehensive set
of REST APIs –
simplified integration
with any capability
•
Professional services
available to assist in
integration efforts
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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28. Why Mformation’s Enterprise
Mobility Manager
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29. Enterprise Mobility Management Market
Growth
LARGE OPPORTUNITY

Total enterprise mobility market - $340
billion by 2017 (ABI Research)

Enterprise MDM (EMM) market - $1.6billion by 2014 (Gartner)

Mobile enterprise management software
market growing at CAGR of 31.8% (IDC)

Market penetration for enterprise MDM is
currently estimated at less than 30
percent. (Gartner)
The EMM market will grow 3 x in 3 years,
as the number of mobile devices in
professional use grows exponentially
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
29

30. EMM Growth Moving to the Cloud
Worldwide EMM Revenue
Forecast ($M), 2013 - 2016
MAJORITY OF THE EMM GROWTH WILL BE
CLOUD-BASED SERVICES
$1,800


BYOD: Nearly every enterprise will take
action to implement a BYOD program, which
needs a mobility platform for
device, policy, and app management.

The average price per device per month for
EMM functionality only is $4. The opportunity
for managed services on top of this is 1-2x
more per month.

$1,600
A large % of enterprises will prefer to
outsource the platform, operations, and enduser support burden
The mobile device is the new design center
for enterprise application development, a
centerpiece for professional productivity
improvements, and an innovation platform
for customer intimacy.

EMM is a strategic part of the enterprise
infrastructure.
$1,600
$1,400
$1,200
$1,100
$1,000
$990
$800
$780
$600
$400
$252
$200
$0
$540
$500
$75
2013
Total EMM
2014
2015
2016
Cloud-based EMM
Source: Gartner, IDC & Radicati Group forecasts; projections
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
30

31. The EMM Business Opportunity for the MSP/Service
Provider

EMM means „recurring revenue‟ – the #1 way to improve
MSP valuations

For MSPs offering IT infrastructure services and/or
network services, EMM is a logical adjacency play, that
can leverage existing critical infrastructure ( help
desks, ITSM, etc ).

Many players ( carriers, SIs, SPs, etc. ) are positioning
with EMM service offerings. To lose this space, the MSP
will be exposed to new threats to their core businesses.

Cloud SaaS model lowers the costs and shortens the
time for MSPs to build this new business. Also
synchronizes expenses with revenue.
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
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32. Why Mformation for the MSP/Service
Provider…

Partner-centric
 We are focused on the MSP partner needs, we listen, we adjust
 You get your choice of deployment model – our cloud, your cloud or on-premise

Ideal architecture for MSPs looking to grow – „do it right up front‟
 Hardened proven multi-tenant architecture
 Proven ability to host thousands of unique customers with 100s of thousands of users
 Unequalled scalability and performance – millions of devices supported in 1 instance

Superior value for MSPs
 Fullest suite of mobility management services at the most competitive prices
 Lowest TCO, which only improves as your business grows


Our mobility management expertise – „we will raise your skills and credibility‟
Advanced MSP features that will improve efficiency, effectiveness, and brand
 MSP-branded Dashboard/UI that consolidates management view across thousands of
customers ( tenants ) providing overall operational insight.
 Advanced, streamlined enrollment options to speed the process of bringing large enterprise
customers on board
 Extensive REST APIs to integrate into MSP-branded management platform
 Extensive and easy MSP and individual customer branding
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
32

33. Why Mformation for the Enterprise…

Minimize risk, enable growth with uniquely scalable, multi-tenant, cloud-based solution
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Rapid implementation, reduced complexity and overhead with secure, cloud solution
Multi-tenant platform easily handles the most complex global business structures
Easy, extensive branding to support diverse organizations
Pay as you grow and your mobile needs change
Count on a proven, tested mobility management platform



EMM solution based on a proven platform currently managing more than half a million mobile devices around the
globe
Full suite of mobility management capabilities and experience from the MDM pioneer
Complete security for your mobile workforce, reduced risk to the organization


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Ensure device, data and application security with a structured policy management and compliance environment
Secure delivery of apps and docs to employee mobile devices, providing a highly secure data environment for your
mobile workforce
Manage company or BYOD mobile devices, applications, documents from a streamlined, intuitive
dashboard





Any time, anywhere management from laptops, smartphones or tablets lets you focus on leveraging employee mobility
to increase productivity and growth
Embrace BYOD with the ability to manage and secure both corporate and employee personal (BYOD) devices
Reduce the cost of mobility management through better reporting and reduced asset inventory needs
Simplify integration across your mobility and communications systems and frameworks with easy-to-use REST APIs
Global support

24/7 follow-the-sun service and support
Private/Proprietary: Not for disclosure outside Mformation without
prior written permission
33

34. CONTACT US
If you would like to receive additional information on
our company and our innovative mobility
management solutions, please feel free to contact
us.
MFORMATION SOFTWARE TECHNOLOGIES LLC
379 Thornall Street
Edison, NJ 08837
Tel: +1 732 692 6200
Fax: +1 732 549 7542
www.mformation.com
info@mformation.com
© Copyright Mformation Software Technologies LLC. All rights reserved.
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