1.
10 STEP GUIDE FOR WRITING
THOUGHT LEADERSHIP
CONTENT ON LINKEDIN
BY VICTOR OKOLI
B2B CONTENT MARKETER,
GHOSTWRITER

2.
What is Thought Leadership
Content ?
Thought leadership is sharing your
unique ideas, facts, and data backed
opinions on a subject or field you
have tangible experience in.

3.
What are the benefits of thought
leadership?
Thoughts leadership comes with a lot of perks among which
are
• Increased brand visibility
• Increased opportunities for growth e.g. partnerships
• Increased generation of leads
• Increased Sales Enablement

4.
Who should be creating thought leadership
content?
Ideally, thought leadership should be fancied and
prioritized by virtually any business that wants to
stand out in this era where consumers can barely tell
brands apart.
By standing out with your unique views, stories and
insights. You have the chance to position yourself as
an expert and grow accordingly.

5.
Without further ado, here are the
10 steps to creating thought
leadership content for brands
and businesses

6.
STEP 1: Come up with a compelling topic
What you talk about will differentiate you from the crowd, of course,
the topic has to be something related to your field and equally
something your audience cares about.
As a rule of thumb, consider this chart when you are conflicted with
choosing a topic Your unique views
on business
operations
Your unique
views on
Industry
related topics
Your unique
views on
customer
related topics
Thought Leadership Content

7.
STEP 2: Come up with an angle for each post
While your topic is a painting, think of the angle as the paintbrush,
what do you want your audience to take away from your work when
you are done?
An angle not only allows you create depth with a topic, you also get
the advantage of not confusing your audience with multiple
takeaways which may contrast each other.
Ideally, match one topic to one angle for best results

8.
STEP 3: Leverage Data
Without Data, you’re just another person with an
opinion.
People respect data!.
Ensure that whatever unique or contrarian opinions you
have in your content is backed by data to help you drive
your point across

9.
STEP 4: Leverage Storytelling
People rarely forget good stories, I mean I still
remember some lessons I was taught at 8 years old
because my teachers conveyed those lessons through
storytelling.
Convey your unique views via stories for best results

10.
STEP 5: Proofread Your Work
After crafting your content, endeavor to
proofread to avoid making mistakes that can
negatively harm your brand
Use tools like Grammarly to help you check for
errors in spelling, bad phrasing and redundancy

11.
STEP 6: Write a Compelling Caption for your Post
An element of scroll stopping content is the caption or
headline as it is the first thing people see.
Don’t clickbait or deliver a promise your content does not
fulfill, endeavor to be authentic and write a caption that
will propel readers to want to read the rest of your content

12.
STEP 7: Use hashtags
Hashtags are like neon signs that help your unique
content get discovered in a dark sea of generic
posts.
Do the research and discover what hashtags could
be meaningful to your content and by all means
leverage them with your posts.

13.
STEP 8: Creatively engage your audience
“Let us know what you think about this post”
This is a creative way to solicit feedback and boost
engagement for your content.
There are other creative ways to do this but this is one
example that works on LinkedIn.
You can’t go wrong asking your audience for feedback.

14.
STEP 9: Publish your content!
After all the work, it’s time to do it. So what are
you waiting for?
Hit publish!.

15.
STEP 10: Don’t forget to distribute
You won’t start a new business without telling your
friends, family and anyone who would care to
listen about it would you?
So spread the word about your new post. Tweet.
Text. Snap. Insta.
Just talk about it in a way that compels others to
go look and engage with it.

16.
There you have it, the 10 Step Guide to crafting thought
leadership content on LinkedIn
Thanks for viewing.
Also don’t hesitate to share with your network
B2B CONTENT MARKETER,
GHOSTWRITER
VICTOR OKOLI