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10 Step guide for writing thought leadership content( Slideshare).pptx

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10 Step guide for writing thought leadership content( Slideshare).pptx

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There's no better time than now to be perceived as a thought leader in your field.

The opportunities and benefits of creating thought leadership content on LinkedIn are endless and career-changing.

But the path to creating thought leadership is not the easiest.

I mean, it is thought leadership so it has to be unique, non-generic, and authentic all at once.

You have to capture the audience, have data-backed opinions, and also be willing to engage in conversations.

With all of this in mind, how do you create thought leadership content and enjoy those benefits down the line?

You can find all the answers in this free guide that is actionable and straight to the point.

Having ghostwritten thought leadership content for CEOs and Executives in SaaS, BlockChain and AI, you are sure to be getting value-packed content.

There's no better time than now to be perceived as a thought leader in your field.

The opportunities and benefits of creating thought leadership content on LinkedIn are endless and career-changing.

But the path to creating thought leadership is not the easiest.

I mean, it is thought leadership so it has to be unique, non-generic, and authentic all at once.

You have to capture the audience, have data-backed opinions, and also be willing to engage in conversations.

With all of this in mind, how do you create thought leadership content and enjoy those benefits down the line?

You can find all the answers in this free guide that is actionable and straight to the point.

Having ghostwritten thought leadership content for CEOs and Executives in SaaS, BlockChain and AI, you are sure to be getting value-packed content.

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10 Step guide for writing thought leadership content( Slideshare).pptx

  1. 1. 10 STEP GUIDE FOR WRITING THOUGHT LEADERSHIP CONTENT ON LINKEDIN BY VICTOR OKOLI B2B CONTENT MARKETER, GHOSTWRITER
  2. 2. What is Thought Leadership Content ? Thought leadership is sharing your unique ideas, facts, and data backed opinions on a subject or field you have tangible experience in.
  3. 3. What are the benefits of thought leadership? Thoughts leadership comes with a lot of perks among which are • Increased brand visibility • Increased opportunities for growth e.g. partnerships • Increased generation of leads • Increased Sales Enablement
  4. 4. Who should be creating thought leadership content? Ideally, thought leadership should be fancied and prioritized by virtually any business that wants to stand out in this era where consumers can barely tell brands apart. By standing out with your unique views, stories and insights. You have the chance to position yourself as an expert and grow accordingly.
  5. 5. Without further ado, here are the 10 steps to creating thought leadership content for brands and businesses
  6. 6. STEP 1: Come up with a compelling topic What you talk about will differentiate you from the crowd, of course, the topic has to be something related to your field and equally something your audience cares about. As a rule of thumb, consider this chart when you are conflicted with choosing a topic Your unique views on business operations Your unique views on Industry related topics Your unique views on customer related topics Thought Leadership Content
  7. 7. STEP 2: Come up with an angle for each post While your topic is a painting, think of the angle as the paintbrush, what do you want your audience to take away from your work when you are done? An angle not only allows you create depth with a topic, you also get the advantage of not confusing your audience with multiple takeaways which may contrast each other. Ideally, match one topic to one angle for best results
  8. 8. STEP 3: Leverage Data Without Data, you’re just another person with an opinion. People respect data!. Ensure that whatever unique or contrarian opinions you have in your content is backed by data to help you drive your point across
  9. 9. STEP 4: Leverage Storytelling People rarely forget good stories, I mean I still remember some lessons I was taught at 8 years old because my teachers conveyed those lessons through storytelling. Convey your unique views via stories for best results
  10. 10. STEP 5: Proofread Your Work After crafting your content, endeavor to proofread to avoid making mistakes that can negatively harm your brand Use tools like Grammarly to help you check for errors in spelling, bad phrasing and redundancy
  11. 11. STEP 6: Write a Compelling Caption for your Post An element of scroll stopping content is the caption or headline as it is the first thing people see. Don’t clickbait or deliver a promise your content does not fulfill, endeavor to be authentic and write a caption that will propel readers to want to read the rest of your content
  12. 12. STEP 7: Use hashtags Hashtags are like neon signs that help your unique content get discovered in a dark sea of generic posts. Do the research and discover what hashtags could be meaningful to your content and by all means leverage them with your posts.
  13. 13. STEP 8: Creatively engage your audience “Let us know what you think about this post” This is a creative way to solicit feedback and boost engagement for your content. There are other creative ways to do this but this is one example that works on LinkedIn. You can’t go wrong asking your audience for feedback.
  14. 14. STEP 9: Publish your content! After all the work, it’s time to do it. So what are you waiting for? Hit publish!.
  15. 15. STEP 10: Don’t forget to distribute You won’t start a new business without telling your friends, family and anyone who would care to listen about it would you? So spread the word about your new post. Tweet. Text. Snap. Insta. Just talk about it in a way that compels others to go look and engage with it.
  16. 16. There you have it, the 10 Step Guide to crafting thought leadership content on LinkedIn Thanks for viewing. Also don’t hesitate to share with your network B2B CONTENT MARKETER, GHOSTWRITER VICTOR OKOLI

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