1. VICTOR MUSSI, MBA, B.COMM
SASKIA VAN UIJLENBURGKADE 29, AMSTERDAM, NETHERLANDS, IO58GA • TEL: +31 06 558 3712 •
victor@mussi.com • http://ca.linkedin.com/in/victormussi
SUMMARY
Accomplished Business Manager and Analytical Consultant with 8+ years of international experience in developing and
implementing effective strategic business plans and new market entry strategies, covering consumer products, financial
services, eHealth and mining industries. Skillful analyst, with experience drawing insights from Big Data sets, and
presenting key findings to management teams. Exceptional leader and project manager adept at managing simultaneous
projects and managing cross functional and multi-cultural teams.
PROFESSIONAL EXPERIENCE
PHILIPS HEADQUARTERS, [AMSTERDAM, THE NETHERLANDS] 2013 to present
Senior Manager Market Analysis & Forecasting (Corporate Strategy & New Business Development)
Accountable as an integral part of the strategic business planning process, providing market intelligence analysis and
creating market size analysis that underpins the strategic and operational plans across the organization. In charge of
developing strong financial models and traveling to key markets around the world to educate Marketing Directors/
Business Leaders about the models. Responsible for coordinating projects and plans with many different stakeholders,
ensuring a high level of stakeholder management and communication.
Highlights:
• Successfully implemented a change management process to redefine market analysis and forecasting processes,
reducing fragmentation and improving quality and accuracy of forecasting
• Demonstrated very strong stakeholder management and influencing skills to convince global managers to adopt the
new work methodologies
• Developed the corporate business model and prepared market analysis report for Philips personal care business (2+
billion Euro). The report is shared globally to all relevant marketing managers in 55 countries, with the analysis
forming the foundation for setting financial targets
• Delivered more than 200 market models in collaboration with key stakeholders across the organization (e.g. Product
Development, Marketing, Strategy etc)
• Improved efficiency of team responsibilities by eliminating duplication of work and reducing time spent of
forecasting, leveraging the expertise of many people into a team of 5 skilled experts
• Travelled to more than 10 countries to educate Marketing teams and ensure alignment on key market drivers
PHILIPS CONSUMER LIFESTYLE, [AMSTERDAM, THE NETHERALANDS] 2011 to 2013
Manager of Predictive Modeling (Central Consumer & Market Intelligence)
Recruited from MBA into the Strategy & Market Intelligence team to lead & implement a new Global Forecasting
methodology. Developed market analysis and forecasts for Philips Consumer business and influenced marketers around
the world, and in Corporate HQ to adopt the results for prepared models. Led the modelling work streams for Strategic
Deep Dives. Responsible for the creation of Consumer Lifetime Value Model which business groups used to quantify the
opportunity across various consumer segments.
Highlights:
• Led the fact based Predictive Modeling for forecasting Market Size and Philips Market share across 40 strategic
business and market combinations globally
• Results from forecasting models formed the basis for strategic and operational plans
• Business case analysis provide quantitative foundation to support new market entry strategies (100M+ Euros)
• Successfully managed cross functional stakeholders including research supplier, data analysts, marketing managers,
market intelligence and finance departments throughout the project

2. VALE SA, [RIO DE JANEIRO, BRAZIL] 2010
MBA Summer Intern – Mergers & Acquisitions (New Business Development)
• Identified and analyzed 10 M&A targets for the base metals division
• Created financial models to compare acquisition targets’ valuation under multiple scenarios
• Presented the final report and recommendations to the CFO & Global Directors of M&A & Copper
JRS PARTNERS, [TORONTO, CANADA] 2009
Project Manager – eHealth Consultancy
• Assisted the project manager for a large eHealth strategy project for a Canadian Jurisdiction ($1.5MM) and actively
contributed to the business development activities with strategic Partners across Canada
• Created key project deliverable documents (Risk Management, Communication Plan and Project Charter)
• Responsible for project plans and leading weekly status meetings to ensure all project milestones were achieved
INVESTOR ECONOMICS, [TORONTO, CANADA] 2006 - 2009
Consultant - Strategy Consulting Division (Sept 2008 – Apr 2009)
• Led a cross functional team in selling new projects to existing and new clients
• Managed a team of three analysts and two consultants in a M&A project that identified the most attractive acquisition
targets for a major bank seeking to increase their distribution of insurance products
• Created advanced financial models and databases to analyze large volume of client and product data and presented
recommendations to executives at large financial institutions to support product launch strategies
• Mentored and managed one analyst on financial modeling and developing market analysis
Senior Analyst Strategic Consulting Division (June 2007 – Sept 2008)
• Produced the first industry report in Canada on pricing for discretionary investment products targeting affluent
clients, which created new revenue streams for the Company
• Led the redesign of banking products for a national bank which resulted in a 10-fold increase in deposit balances 1
year after the recommendations were implemented
• Developed innovative strategies for more than 20 projects including market entry and competitor analysis, product
design, pricing and product distribution for domestic and international clients
Analyst Strategic Consulting Division (June 2006 – June 2007)
• Built financial models, created PowerPoint presentations and presented key findings to clients
EDUCATION
Master in Business Administration (specializing in Corporate Finance & Asset Management) 2010
SDA Bocconi School of Management, Milan, Italy
Bachelor of Commerce (Honours) specializing in Corporate Strategy 2006
Queen’s School of Business, Kingston, Canada