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- 1. 1 Jake Jensen Major: Human Resources Jessica Clive Major: Strategy Rebekah McClain Major: Athletic Training Victor Lau Major: Accounting Kenyon Anderson Major: Information Systems Presented By: Team Thor’s Hammer
- 2. Jerry Richardson “I stand firmly against domestic violence, plain and simple.’’ “We do the right things.”
- 3. AGENDA ➔ Methodology ➔ We Advise “Winning The Right Way” ◆ Alternatives ➔ Criteria Selection ◆ Perception of Panthers’ Culture ◆ Earnings ◆ Chances of Winning Super Bowl ◆ Influence to End Domestic Violence ➔ Criteria Weights ➔ Justification ➔ Implementation & Evaluation
- 4. Feasibility Situation Results METHODOLOGY Methodology We Advise “Winning The Right Way” Criteria Selection Criteria Weights Justification Implementation & Evaluation Our Recommendation
- 5. Methodology We Advise “Winning The Right Way” Criteria Selection Criteria Weights Justification Implementation & Evaluation “WINNING THE RIGHT WAY” ➔ Suspension: Six Games ➔ Salary Cut: Deductions to work and roster bonus ➔ Re-sign: Dependent on off-field and on-field performance ➔ Team Culture: Adhering to NFL domestic violence policies and promoting team motivation & bonding Case Review Committee “Decreases domestic violence by 20 percent” (U. Penn. Dean Richard Gelles)
- 6. Winning the Right Away Satisfying NFL policy while encouraging moral action Promoting NFL Culture Enforcing existing policies Ray Rice It Using precedent to satisfy justice ALTERNATIVES Methodology We Advise “Winning The Right Way” Criteria Selection Criteria Weights Justification Implementation & Evaluation Winning the Super Bowl Disregarding the offense for glory
- 7. CRITERIA SELECTION Methodology We Advise “Winning The Right Way” Criteria Selection Criteria Weights Justification Implementation & Evaluation 1) People’s Perception of the NFL and Panthers’ Culture 2) NFL’s Influence to End Domestic Violence 3) Panthers’ Championship Chances 4) NFL and Panthers’ Earnings
- 8. PEOPLE’S PERCEPTION OF THE NFL AND PANTHERS’ CULTURE - 30% Methodology We Advise “Winning The Right Way” Criteria Selection Criteria Weights Justification Implementation & Evaluation Protecting the brand of both the NFL and the Panthers Understanding the necessity of a moral culture shift Supporting the Panthers’ team culture “He’s that guy who takes us to a whole other level.” -Teammate Josh Norman
- 9. NFL’s INFLUENCE TO END DOMESTIC VIOLENCE - 30% Methodology We Advise “Winning The Right Way” Criteria Selection Criteria Weights Justification Implementation & Evaluation Domestic Violence in the NFL Today ➔ 55.4 percent higher arrest rates than national average for men ages 25-29 The Influence of the NFL ➔ Sponsorship of the No More Campaign ➔ Donation to the National Domestic Violence Hotline
- 10. PANTHERS’ CHAMPIONSHIP CHANCES - 25% Methodology We Advise “Winning The Right Way” Criteria Selection Criteria Weights Justification Implementation & Evaluation Promising Season ➔ Season includes six teams Power Ranked ahead of Panthers Greg Hardy’s On-field Influence ➔ 15 sacks and 39 unassisted tackles ➔ 2014 first-round pick Kony Ealy has a good chance of becoming an NFL star
- 11. PANTHERS’ EARNINGS - 15% Methodology We Advise “Winning The Right Way” Criteria Selection Criteria Weights Justification Implementation & Evaluation Original Operating Income $62 million Adjusted Operating Income $48 million Greg’s Incident Reduces Panthers’ Sponsorships (30%) Tickets Sold & Merchandise (12%)
- 12. CRITERIA WEIGHTS Methodology We Advise “Winning The Right Way” Criteria Selection Criteria Weights Justification Implementation & Evaluation 30% - People’s Perception of the NFL and Panthers’ Culture 30% - NFL’s Influence to End Domestic Violence 25% - Panthers’ Championship Chances 15% - NFL and Panthers’ Earnings
- 13. JUSTIFICATION Methodology We Advise “Winning The Right Way” Criteria Selection Criteria Weights Justification Implementation & Evaluation “Winning The Right Way” ➔ Increases positive public perception of NFL and Panthers ➔ Maintains the chance of winning the Super Bowl ➔ Reduces the amount of lost revenue ➔ Uses NFL’s influence for good
- 14. IMPLEMENTATION Methodology We Advise “Winning The Right Way” Criteria Selection Criteria Weights Justification Implementation & Evaluation Implementation: ➔ Set meeting with a CRC ➔ Approve financial plan with CFO Dave Olson ➔ Consult Roger Goodell on suspension decision "I think sports, in general, have driven a lot of change...We have a great platform and we have to make sure we use that platform wisely." -Roger Goodell
- 15. Evaluation: ➔ Review Greg’s on- and off-field performance ➔ Review public’s perception of NFL and Panthers ➔ Make alterations when necessary EVALUATION Methodology We Advise “Winning The Right Way” Criteria Selection Criteria Weights Justification Implementation & Evaluation
- 16. “WINNING THE RIGHT WAY”
- 17. QUESTIONS?
- 18. Appendix - Quantitative Analysis In Depth Justification
- 19. AGENDAAppendix - Quantitative Analysis Explaining the Cost of our Recommendation
- 20. Appendix - Quantitative Analysis Greg Hardy Makes a Difference on the Field
- 21. Appendix - Quantitative Analysis Information on the Earnings Criterion
- 22. AGENDAAppendix - Quantitative Analysis Further Information on the Earnings Criterion
- 23. Appendix - Quantitative Analysis Female Fanbase
- 24. AGENDAAppendix - Quantitative Analysis NFL Arrest Rates
- 25. AGENDAAppendix - Quantitative Analysis Case Review Committee “Committees should be expected to examine and implement evidence-based and not advocacy-based interventions such as anger-management counseling, violence-prevention training and cognitive behavioral therapy” “A proprietary study I did for the military showed that the rate of domestic violence declined by 20% between 1994 and 2002” Richard Gelles