Some Quarter report for your reference

1. Penang
Youth
ClubQuarter 1
Report V.1
@ Penang Times Square

2. Table of Content
Agreed term
Completed document
Event Review (Introduction)
Penang Youth Club (Q1 report)
• #1 Valentine Village
• #2 Earth Hour
• #3 Youth Jam- Mark Z
Collaboration
External Event Organizer
• #1 Opt to Adopt
• #2 Kung Fu night
Online contest
• #1 Mr, Ms Youths
• #2 Earth Hour Environment
• #3 Online Campaign, Youth Jam – Mark Z
Social Media Traffic Measurement
Overview – KPI for Penang Youth Club
Summary
3
4
5
6-7
8-10
11-13
14-16
17 -18
19 – 23
24
25-28
29-31
32
33-36
37
38

5. Event Review

6. Valentine village . Earth Hour . Youth Jam
Penang Youth Club
Internal Event (Q1)|

7. Penang Youth Club
Internal Event (Q1)
#1 #2 #3

8. PYC Internal
Valentine Village
Event description
14 Feb 2015, 11am – 4pm, PTS
Event review
1, Shortage of time,
2, Limited Resources,
3, Lack of experience in Penang
Market
Achievement
1, Gather the youth within 1 weeks
2, Reach expected target audience.
3, Created the massive awareness.
Involvement:
Chung Ling High School,
External vendors.
Expected Target audience
200, turn out rate: 200
POSMs:
1, Digital Visual (Facebook)
2, Flyers,
3, Banners,
4, Steamers,
5, Backdrop
6, LED screen
7, Online campaign
Review . Valentine Village
#1
Event description
Valentine Village, a simple idea as the theme. We planned to organize the one and only “valentine theme” event in George Town. As
CNY is around the corner and most of the people will be focus on the CNY instead of the Valentine.
Hence from this aspect we intend to create a romance + bromance environment to the youths to play around during this romance
festival.

9. Times Activity
| 1030 Booth Set up
| 1100 Opening ceremony
| 1115 Carnival Begin
| 1300 Performance
| 1400 Voting for Mural Art
| 1600 Flash Mob
| 1645 Mr + Ms Youth
| 1700 Performance
Award Presentation + The end
Program Floor . Valentine Village
PYC Internal
Valentine Village
#1

10. Photo Gallery . Valentine Village
PYC Internal
Valentine Village
The audience was giving in the
support to the stage’s
performance.
The winners of the Mr + Ms Youths
(Couple), Mei Fang and Heng Ho,
who get the most likes from
Facebook and outreach to 2,000 +
audience.
One of our external vendors, who
create the art craft to provide the
space for youths to DIY the clay art.
The group photo include the
participant + general committee on
stage to wrap off the event.
The special performance by the Han
Chiang DNC, they performance the
K – pop dance + Flash mob to the
audience.
The winner of the Mr + Ms Youths
on stage together with the person in
charge of this event –Aric.
#1

11. PYC Internal
Earth Hour
Expected Target audience
100, turn out rate: 70 ppl
POSMs:
1, Digital Visual (Facebook)
2, Online Campaign.
3, Banner (DIY)
Event description
28 Mar 2015, 7pm – 930pm, PTS
Involvement:
Chung Ling High School,
SMK, Bukit Mertajam.
HCC.
Event review:
1, Constrain of the resources
2, Miscommunicate with internal team.
Achievement:
1, Able to run this event with low cost
2, Fully utilize the limited spaces
3, Creative idea implemented
Review . Earth Hour
#2
Event description
One of the well known global movement – earth hour. This time, we re-innovate the event into several unique segment
program. We had tied in with the technology and photography skills to this event in order to create a fresh experience to
the people.
Aside that, we also tied in with the online contest – environment. Together we convey the message of the earth hour to
shown the support in protective and respect to our mother earth.

12. Time Program
| 1800 Set Up
| 1830 Registration started
| 1915 Ice Breaking
| 1930 Introduction on YTD + PYC
| 1940 Booth Started
| 2000 Performance
| 2015 Distributed candle
| 2030 Earth Hour Started
| 2045 Diabolo
| 2100 Perforamnce singing
| 2135 The end + Group Photo
Program . Earth Hour
PYC Internal
Earth Hour
#2

13. Photo Gallery . Earth Hour
PYC Internal
Earth Hour
The digital visal of the Online
contest for the Earth Hour 2015,
title as “ environment. u
Audience are visiting around the
booths such as: Light painting, make
a wish, performance while the earth
hour started.
Audience are surround with the 60
+, the signature of the Earth Hour to
light up the event and pledge to
change the environment.
The group photo with the entire
members + audience with the
signature symbol of the earth hour.
One of our participants posted the
light up candle to the social media
The main visual for the Earth Hour,
It’s include the program highlight
and itinerary.
#2

14. PYC Internal
Youth Jam
Expected Target audience
100, turn out rate: 150Ppl
POSMs:
1, Digital Visual (Facebook)
2, Online Campaign.
3, Banner (DIY)
Event description
28 Mar 2015, 7pm – 930pm, PTS
Involvement:
Union High School,
Chung Ling High school
HCC.
Event review
1, Lack of internal human resources
Achievement:
1, better networking
2, Youth able to perceive PTS as a youth center.
3, Create the massive impact
4, Social Media increase 200 users likes per days.
Review . Youth Jam
#3
Event description
Youth jam is an annual event by Youthstoday.com. It was a gathering for youths to have the activities and entertainment. Each
year, youth jam develop distinguish of concept/ theme and the main purpose is to foster a immerse sense of creativity to share
the positive attitude to the community and society.

15. PYC Internal
Youth Jam
Program . Youth Jam
Time Program
| 1200 Registration
| 1230 Workshop start
| 1330 End + Brief for games
| 1400 Game Started
| 1530 Game Ended
| 1545 Group Photo
| 1600 Wrap Up + Promote Next Event
#3

16. Photo Gallery . Youth Jam
PYC Internal
Youth Jam
One of the participant posted the
video to their own wall to fulfill the
quest.
While the students had been
assigned to the different group and
they are required to completed their
task
The group photo with three different
High school + Core team members.
Participants are required to post
their group photo + check in
Penang Times Square to shown
completed on their task.
While the games end,
participant return to the place
and submit the video for us.
All group are required to shoot
a video to introduce about
themselves
#3

17. |
Car Boot Sales . Origami contest . Kiss of love

18. #1 Origami workshop
1 February 2015. 1pm
#2 Kiss of Love +
Unfold . Untold
14 February 2015.
7pm
# 3 Car boots sales
21 – 22 March 2015 .
4pm .
@PenangTimesSquare
Collaboration
From this aspect, Penang
Youth Club serve as a
platform to share the
information/ event/
activities from the Penang
Times Square to the
Youths.
Some event were served
as a co-organizer which
we assist in approaching
for booths for the events.
Car Boot Sales . Origami contest . Kiss of love

19. |
Opt to Adopt . Kung Fu Night

20. #1 Opt to Adopt
Organize by HCC.
Strays are animals that have got lost or separated
from its owner or that have no owner.
According to The World Health Organization
(WHO), there are more than 200 million stray dogs
worldwide estimated. Stray dogs are seen through
garbage on the street looking for food, where
people would choose to ignore them. Most of the
people do not care about where the strays go, as
long as the strays are out of their sight.
Most people have a perception that strays are a
nuisance. But these are actual living feeling beings
that lead incredibly brutal and painful lives. And it’s
largely because of things that we humans have
done. Most stray dogs were thrown away by their
owners, born on the streets, or simply got lost.
Practically all of them ended up starving to death
or dying of untreated injury or disease. They did
not create their situation, but they have to live with
it — or as is more often the case, die with it.
As animal shelters may play a part of
controlling the population of strays, many
people still prefer getting a pet from pet
stores rather than adopting from a shelter.
Strays are perceived as ill, gloomy and badly
behaved. While some strays do fit those
descriptions, people do not realize that most
strays are in just as in good condition as those
dogs sold in stores.
As Mahatma Gandhi once said – the
greatness of a nation can be judged by the
way its animals are treated, it is essential that
our community address the problem of over-
population of strays. Strays should be treated
with respect and granted the same equality
and protection from the society.
External Event Organizer
Review . Opt to Adopt

21. The social media posted from the
different people.
One of the puppy had been
adopted.
The students had been gathered
around at the concourse area.
External Event Organizer
| Photo Gallery . Opt to Adopt
The poster of the Opt to Adoption
The participant is participating the
Paw walk with the puppy.
The committees are take care the
puppy and pass the puppy to the
audience gently.

22. Universiti Sains Malaysia (USM)’s Kung Fu Club was
established on 27th January 1976. Its
accomplishments can be credited to competency
of its members in martial arts as well as its highly
regarded status in the campus community. Most of
all, it is due to the sheer determination and
undying spirit of its members, that has been
passed on from generation to generation.
Our main objective is to spread the spirit of
martial arts and traditional culture in addition to
promoting unity and racial integration. We also
intend to inspire youths to learn martial arts as a
means to strengthen the body and mind,
developing individuals with strong principles and
discipline. Our efforts benefit the campus
community regardless of colour or creed.
#2 Kung Fu Night
Organize by USM.
Malam Kung Fu (MKF), the biggest annual
event of USM Kung Fu Club, is also the ultimate
night where its doors are open for all to witness
the most spirited display of Chinese Martial Arts
and Culture. It is the platform for our members
to showcase their skills that has been
painstakingly and diligently honed over the past
years.
For 37 years, this project has received very
good reviews from both within and outside the
campus, garnering support from Penang island
to the Malaysian peninsula, including
communities from various campuses nationwide
(USM Kubang Kerian, USM Nibong Tebal,
Universiti Utara Malaysia, Multimedia University
of Cyberjaya & Malacca, UTAR, etc.)..
External Event Organizer
Review . Kung Fu night

23. The 24 festival drum division
having the kicking start of the
event.
The Tai Chi division having the
closing post before they ended their
performance.
The streamers of their event and
been placed around PTS.
External Event Organizer
|Photo Gallery . Kung Fu night
With the Alumni of the Kung Fu
Club ex – committee.
One of the division with their
signature post before the
performance is start.
The group photo with the
different division in the Kung Fu
club.

24. |
Mr, Ms Youth. Earth Hour – Environment . Youth Jam – Mark Z

25. In conjunction with the Valentine days, we have conduct the
online photo contest which able to provide a platform for
youths to participate and enhance their confident towards
themselves.
The prizes is sponsored by Penang Times Square
Online Contest
Valentine Village . Mr, Ms Youths
#1

26. The online contest had reached to 300
audience.
Our official facebook’s event page that
able to convey the organizer message
to the specific targeted audience.
The 1st runner up participants with the
sweetness post, which gather the
attention of 1,600 people.
The winner of the Mr + Ms Youth,
by outreached to 2,000 audience on
The Social Media.
The winner of the Ms Youth, that
Manage to get RM500 cash voucher
Sponsored by PTS.
The in house committee who able to
Share the idea + mind together,
Foremost, the sources of media who
Make this event successful.
Online Contest
Valentine Village . Mr, Ms Youths
#1

27. Online Contest
Valentine Village . Mr, Ms Youths
#1

28. Online Contest
Valentine Village . Mr, Ms Youths
#1

29. On the March, we targeted to celebrate one of the
global movement – Earth Hour.
We had set a theme “ environment which have a
resonate with the earth hour. The steps is simple. Any
photo regard environment and #PYCEarthHour2015
than, contestant are eligible for this contest.
The prizes is sponsor by Penang Times Square.
Online Contest
Earth Hour . Environment
#2

30. Our committed committee who
share the event on their
Facebook wall to gather the
attention from their friends.
The 2nd runner up of the Earth
Hour contestant, who able to
gather the 600 people attention
towards the images.
The winner of the Earth Hour
contestant, who able to out
reach to 800 people and get
the most likes.
Online Contest
Earth Hour . Environment
#2

31. Online Contest
Earth Hour . Environment
#2

32. Additionally,
Each month, we will conduct an enriching series of workshop for the different students
Around Penang to engage with the interest with the positive effect.
By connect the students to the internet + Facebook to create a social awareness on the
Youth Jam – Mark Z.
Online Campaign
Youth Jam . Mark Z . March Session
#3

33. |

34. Social Media measurement
Highest outreach post

35. Social Media measurement
Average Post . User demographic

36. Social Media measurement
Increment of users

37. Overview - Key Performance Index for
Penang Youth Club

38. Sum – up for the event

39. THE END . THANKS
THIS REPORT IS PREPARED BY