This report provides a quantitative coverage on Internet Users & E-commerce Demographics in India for the year 2014. The data tables are based on the latest data cuts from Census 2011 undertaken by Government of India. India has one of the lowest numbers of Households with Internet at around 3% of its population. Internet penetration in the country is quite low at around 9% of the entire population but this also indicates that there is a business case for further expansion of the market on a major scale. Overall numbers will continue to swell despite all hurdles and infrastructure issues, yet to be resolved. Understanding these parameters impacting Internet and E-commerce users demographics in India is of paramount importance for all stakeholders. For future proliferation of Internet users in India, identifying and addressing these parameters gain utmost importance. Following parameters primarily impact the growth of Internet Users & E-commerce in India and all these parameters have been anaalyzed in this study to arrive at the final demographics on Internet Users & E-commerce Users in India; •Age, Income, Education, Internet Access Technology Splits, and Narrowband vs. Broadband splits, Internet Access Entity wise Splits, Internet connection Device Splits •Number of HHs with Internet •HHs and Business segment penetration levels, Geographic Splits, Extent of Urbanization •HHs propensity for communications spends •Internet users spends product category-wise •Mobile commerce Other key factors like spectrum allocation for 2G and 3G, technology issues like last mile connectivity, revenue and infrastructure sharing among stakeholders also needs to addressed and resolved. Internet in India is still DSL centric. India needs to adopt other technologies like fibre to positively impact Internet proliferation. The splits of narrowband vs. Broadband users' splits also show very interesting trends in India. Broadband as a whole has much higher users as compared to broadband in India. This trend is quite evident in many states across India. Internet Access in Businesses technology is currently skewed in favour of Dial up connections. In case of Households DSL is the primary access technology for Interent in India. Internet users and their demographics can increase at a fast clip in future provided all issues surrounding this Industry are addressed and resolved. This report will enable stakeholders to make well informed business decisions as this is a first of its kind latest and In-depth analysis of Internet Users and E-commerce Demographics" in India.

1. Internet Users Demographics India
This report is a quantitative outlook for Internet Users Demographics in India.
It focuses on the following parameters: Age, Income, Gender, Consumption patterns,
Spend Analysis, Geographic Splits, Internet Access Technology Splits, and Narrowband
vs. Broadband splits, Internet Access Entity wise Splits and Internet connection Device
Splits for yearend 2011.
All calculated numbers and data tables are based on the latest data cuts from Census 2011
undertaken by Government of India
• Number of Households (HHs) with Internet
• Internet penetration in HHs and Business segment
• Number of HH and Business Internet users
• Mobile Internet users
• Internet users spends
• Mobile commerce
Cities with more than 1 million of population have surged to around 53 in all as per Census
2011 in India.
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2. Table of Contents
1. eStatsIndia.com View
Table 1: Coefficient of Variation across States in India for ICT Indicators 2009-2010
2. What are the challenges ahead?
3. Base Internet Demographics Scenario in India
Table 2: Population in India (In million), 2010-2012
Table 3: Internet Users and Penetration in India, 2009-2012
Table 4: Internet Users and Penetration in India, 2009-2012
Table 5: Broadband Households and Subscriptions in India, 2010-2012
Table 6: Total Number of Households (HHs) with Internet Pan India 2011
Table 7: Type of Mobile Phone Users in India (In millions), 2010-12
Table 8: Internet Buyers in India (In millions), 2008-2012
Table 9: Mobile Internet Buyers in India (In millions), 2010-2012
4. Tables and Interpretation- State-wise
Table 10: Total Number of Household with Internet; State-Wise
Table 11: Total Number of Household with Internet; District-Wise
Table 12: Total Number of Household with Internet District wise 2011
Table 13: State-wise Broadband and Internet Subscribers (Dec'2011);
5. Tables and Interpretation- Districts
Table 14: Total Number of Households (HHs) with Internet; States of Top 8 Districts,
2011
Table 15: Total Number of Households (HHs) with Internet; Districts, 2011
Table 16: Top Cities; State-wise Narrowband and Broadband Internet Users,
(Dec'2011)
Table 17: Internet Penetration Splits (In %); Households (HHs) and Business
Segments 2011, Districts Table 18: Total Internet Users Households (HHs) and
Business Segments 2011, Districts
Table 19: Internet Users Narrowband Vs Broadband 2011, Districts
Table 20: Internet Users HHs; Access Technology wise 2011, Districts
Table 21: Internet Users Business Segment; Access Technology wise 2011, Districts
6. Conclusion
In 2011, top 8 cities accounted for around 30.64 million Internet users out of a total of 89.3 million
Internet users in India. These users are inclusive of mobile Internet users in India. These 8 metros
collectively have around 7 million of mobile Internet users in 2011.
The report answers key questions like;
What factors affect Internet usage in India?
What are the factors impacting Internet proliferation in India? Income, Age, Education, HH spends
Where the growth for Internet proliferation is going to come from? SEC cities and districts and
upcoming cities
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3. How mobility is impacting the growth of Internet usage in India?
India currently has one of the lowest numbers of Households with Internet access; this is
around 3% of its population. Internet penetration in the country is quite low at around 9% of
the entire population.
Secondary sources that have been used to calculate the data and numbers are;
 Census 2011 & RBI
 Ministry of Communications and Information Technology, Lok Sabha, Unstrarred Question No. 425,
Answered on 14.03.2012
 Cellular Operators Association of India
 TRAI Recommendations on National Broadband Plan, 8th December, 2010
 TRAI The Indian Telecom Services Performance Indicators report
 NSSO quinquennial rounds viz., the 61st round
 Median Household incomes India NSSO
 Goldman Sachs Economic Research paper India Internet
 NSS 66th round (July 2009 to June 2010)
 Income Distribution by Income bracket CSO 2012
The report “Internet Users Demographics India 2012” covers-
 Number of States; 19
 Number of Districts; 38 (including UT and top 8 metros); extrapolated to 53
Districts representing Pan India 95% of Internet Users in India
Note: Present report details Internet user’s demographics for the year end 2011 in India.
Future projections for the year 2012 to 2014 are available separately on paid basis.
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