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INTERNET COMPENDIUM INDIA 2014
A 360 DEGREES VIEW OF INDIAN DIGITAL ECONOMY
Published: May 2014
By
www.eStatsIndia.com

2. www.eStatsIndia.com Page 2 Internet Compendium India 2014
Internet Compendium India 2014
The proliferation of Internet fuelled in
particular by mobility is resulting in high
penetration and usage among Indian
Diaspora. This mobile proliferation is
eventually resulting in higher rate of
communications, ever increased digital
content consumption and e-commerce.
This trend is cutting across all segments
of the Internet economy in India.
However upgraded infrastructure and
optimum spectrum allocation will further
provide an impetus to the overall Internet
economy.
The present Internet compendium is a quantitative compilation of most recent statistics
and data sets on all of the key segments of the Indian digital economy;
a) Usage and Demographics
b) Video
c) Social Media
d) B2C E-commerce
e) Business Case for Multichannel Marketing / Commerce
f) Customer Experience and Customer Engagement
g) Usability
h) Search Engine Marketing
i) Email Marketing
j) Internet Advertising
k) Mobile
The above segments have been further categorized into various sub-sections covering
key user specific data sets and other related aspects. It puts forth all the latest trends
evident in the Internet marketplace in India and brings the entire industry up-to-date as
it covers the data sets up to 1H 2014 for the industry.
The data sets have been culled from numerous sources and then analyzed and
benchmarked before presenting them in final tabulated form. This compendium would
be a one stop ready referral source that could be used as “go-to-market” asset by the
industry stakeholders.
Online Intermediaries, the
companies that organise
information by making it
accessible and
understandable to users, can
contribute more than 1.3%
toward Indian GDP by 2015
(i.e. around $41 billion).

3. www.eStatsIndia.com Page 3 Internet Compendium India 2014
Table of Contents
1. Usage and Demographics
1.1. Global reach / Penetration of Internet
1.2. Overall digital media consumption figures
1.2.1. Internet security
1.3. Connection speeds
1.4. Broadband adoption
1.4.1. Levels of connectivity and broadband penetration and access charges
1.5. What users are doing and looking at online
1.5.1. How much time they are spending online?
1.5.2. What users are going online for?
1.5.3. Voice over Internet Protocol (VoIP)
1.6. Gaming
2. Video
2.1. Market size and growth trends
2.2. User generated video, video sharing and video downloads
3. Social Media
3.1. Market growth and trends
3.2. Social networking
3.2.1. Twitter
3.2.2. Facebook
3.2.3. LinkedIn
3.2.4. Google+
3.2.5. YouTube
3.2.6. Blogging
3.3. User generated content
3.4. Social gaming
3.5. Social media and mobile
4. B2C E-commerce
4.1. User demographics
4.2. Market size and growth trends
4.3. Top E-Retail product categories
4.4 .Internet Buyers product category-wise
4.5. Average spends per user
Top E-Retail vendors & revenues
4.6. Call to Action & Conversion rates
4.7. Tier II & Tier III digitally addressable market in India
4.8. Shopping carts / dropout rates
4.9. Mobile commerce
4.10. Social commerce
5. Business Case for Multichannel Marketing / Commerce
5.1. Search Online & Buy Offline (SOBO)

4. www.eStatsIndia.com Page 4 Internet Compendium India 2014
5.2. Use of multi products at various stages of online buying
6. Customer Experience and Customer Engagement
7. Usability
8. Search Engine Marketing
8.1. Global Search market
8.2. Local search
8.3. Natural search / SEO / organic search
8.4. Paid search / pay per click (PPC)
8.5. Search conversion rates
8.6. Mobile search
9. Email Marketing
9.1. Market size and growth trends
9.2. Plain vs. HTML
9.3. Deliverability/delivery rates
9.4. Open rates
9.5. Click-through rates (CTR) / response rates
9.6 Opt-in/opt-out (permission marketing)
9.7. Spam, virus email, spyware, phishing
9.8. Transactional emails
10. Internet Advertising
10.1. Market size and growth trends
10.2. Advertising formats
10.3. Advertising metrics
10.4. Online advertising response rates
10.5. View-through rates
10.6. Online advertising rates
10.7. Online advertising networks
10.8. Video advertising
11. Mobile
11.1. Mobile growth trends
11.2. Market size and demographics
11.3. SMS
11.4. MMS and camera phones
11.5. Mobile video
11.6. Mobile applications
11.7. Mobile advertising
11.8. Mobile advertising spend
11.9. Advertising impressions
11.10. Mobile internet

5. www.eStatsIndia.com Page 5 Internet Compendium India 2014
Acknowledgements
We acknowledge various industry sources for accessing their data for this compendium.
A complete list of such sources would be provided with the compendium.
To Access this Internet Compendium
No. of Pages: 80
No. of Tables & Figures: 90
Format of Delivery: word and pdf single user
Note: The Compendium can also be accessed in parts or sections. The charges for the
complete access and the sectional access of the compendium can be provided as per your
requirement.
_________________________________________________________________________________________________
Contact
eStatsIndia.com
Internet Research & Consulting
New Delhi, India
M: +91 9810474007
_______________________________________________________________________________________________
Research Analysts
Amita Sharma
Vikram Bhardwaj
_______________________________________________________________________________________________
About eStatsIndia.com
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and market space covering Internet, E-business, online marketing, digital media,
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