If you build a website, visitors do not automatically come. You need to do certain tasks to attract people to your website. Here are 50 ways to get more clients to find your website so that they can see your services or products and how they're different from other businesses.

1. 50 Things Your
Website Needs to
Attract More
Clients
YourWebSiteMarketingService.com

2. 50 Things Your Website Needs
1. Social media invitations
– Invite your visitors to find you on your favorite social media
sites
1. Professionally-designed logo or header
– This is the first step to branding your site & make a first
impression
1. Easy to navigate
– Make it easy for visitors to find information

3. 50 Things Your Website Needs
4. Interaction & Comments
– Invite visitors to comment & have conversations on your
blog
5. Social bookmarking
– When someone book marks your site, it’s added to their
account where others can share, vote & read your content
6. Fresh & catchy content
– Keep content recent & topical
– What voice do you write in?

4. 50 Things Your Website Needs
7. Archives with clear keywords
– Archives are directories of old content
– Use keywords to make it easy for readers to find older
content
8. Search field
– Make it easy for your readers to find older content
9. Inquiry form
– Allows readers to ask you questions & keeps them
engaged in your business

5. 50 Things Your Website Needs
10. FAQ page
– Make the answers to your Frequently Asked Questions
very easy to understand
11. List of awards and/or recognitions
– Gives you a boost of credibility
12.Media page
– Tells the media about your business when they come
searching for an interview candidates

6. 50 Things Your Website Needs
13.Competition – Get people involved
– Run a contest; invite readers to share stories or videos
14. Top quality free downloads
– Brand calendars, checklists or worksheets to drive traffic
to your site
15. Relationships with relevant industry professionals
– Opportunities to leverage & grow your business
– Build your community one person at a time

7. 50 Things Your Website Needs
16. Contributor content
– Each guest blogger, interview & contributing author brings
their audience to you
17. Community involvement
– Get involved in your community & share that on your
website
18. A newsletter
– Make sure it provides a different value from the rest of your
website

8. 50 Things Your Website Needs
19. Membership option
– Members receive exclusive contents, products or services
20. Events
– Events create relationships
– Consider webinars, chats & other events
21. Optimized sign up offer
– Create a fabulous freebie to entice people to sign up for
your newsletter

9. 50 Things Your Website Needs
22. Mobile app
– Offer for free or charge for it & add it to your product
catalog
23. Testimonials
– Mini sales pitches from satisfied clients can sway new
clients to hire you
24. Social media widgets
– Display your activity on your favorite sites

10. 50 Things Your Website Needs
25. Newsfeed
– Display latest industry news on your website
26. Webinars
– Provide teaching opportunities to your clients & prospects
27. Great headlines for everything
– Compelling & relevant headlines pull your prospect into the
content
– Practice writing headlines & track which ones have best
results

11. 50 Things Your Website Needs
28. Effective calls to action
– Tell your visitors what to do next & guide them
29. Have you written a book?
– Promote it on your site & build your credibility
30. Have you been featured on the news?
– Add the news logo to your website & build your credibility

12. 50 Things Your Website Needs
31. Do you have credentials?
– Include them in the form of a biography or on your About
page
32. Clear brand
– Use your colors, logo, header, buttons, graphics & voice to
build your brand
33. Obvious target market
– Create your idea prospect & tailor your website to appeal
to that prospect

13. 50 Things Your Website Needs
34. About page
– Include information about your company’s mission &
vision, a bio & company history
35. Contact page
– Include name, phone numbers, email & physical address
36. Video & audio welcome
– People like to put a face & voice to a name
– Use video & audio in your content or on your landing
pages

14. 50 Things Your Website Needs
37. A way for people to give money
– Placing a donation link to a cause on your site shows that
you’re socially aware & consumers respond to that
38. Unique Selling Proposition (USP)
– What makes you different?
– Integrate your USP into your content, voice & branding
39. RSS feed
– Allows readers to subscribe to your site using feed readers
such as Feedly

15. 50 Things Your Website Needs
40. New Products / Services
– Create a steady stream of new products or services
– Make a launch plan so you can promote these on a regular
basis
41. Search Engine Optimization (SEO)
– The strategy of driving traffic to your site
– Every single page should be optimized
42. Analytics
– Tracks activity of every visitor to your site

16. 50 Things Your Website Needs
43. Relevant & strong outbound links
– Choose complimentary sites with whom you have a
realtionship
44. Controversial content
– Share your opinion
– Engage conversation & drive traffic to your site
45. Headshot photo
– Show your customers what you look like

17. 50 Things Your Website Needs
46. Promotional offer
– Firesales, new product launches, seasonal or holidays
47. Referral or affiliate program
– Reward those people who send new customers to you with
money, discounts or exclusive add-ons
48. Security
– Protect your customers’ information by using secure
shopping carts & payment methods

18. 50 Things Your Website Needs
49. Fast load times
– People are impatient & will click away if your site takes too
long to load
– Invest in a good web host & monitor the size of your
graphics
50. Visual interest
– Work with a designer to get an attractive & balanced site
Start with a few of these changes &
gradually implement more

19. Your Business Takeaway:
• Pick a few of the 50 and implement them.
• Once you see progress, target more of these 50!
• Any questions? Get in touch with us.
• Lots of new clients are waiting to find YOU.
YourWebSiteMarketingService.com
info@yourwebsitemarketingservice.com