How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.

1. BRAND
STORYTELLING:
One
Snap
at
a
Time
By
Vicki
O’Neill
Welcome,
New
Media
Dayton!

2. What
does
a
224-­‐year
old
company
and
a
49-­‐year
old
university
have
in
common?
How
about
a
huge
retailer
and
a
community
volunteer
center?
What
could
an
interna=onal
technology
company
and
an
entrepreneur
have
in
common?
They
all
desire…
to
tell
their
story.

3. MarkeFng
is
no
longer
about
the
stuff
you
make,
but
about
the
stories
you
tell.
~Seth
Godin

4. • What
is
Snapchat?
• Snapchat
stats
• Use
cases
• B2B
and
B2C
businesses
using
Snapchat
• Where
do
I
begin?
• How
to
leverage
Snapchat
• Best
pracFces
to
get
you
started

5. What
is
Snapchat?
Mobile
only
app
that
allows
you
to:
– Create
videos
and
pictures
– Communicate
one-­‐on-­‐one
with
your
audience
– Engage
with
your
followers
and
those
you
follow
– Tell
your
story
in
a
new
way
– Save
your
story
and
share
on
other
plaEorms
– View
your
story
up
to
24
hours,
then
it’s
deleted

6. We want
Brands
to have a place where
they can tell their
stories
…in a better way.
~Imran Khan, Chief Strategy Officer at Snapchat

7. Who’s
Using
Snapchat?
Source:
mediakix,
June
2016

8. And
Usage
is
Evolving…

9. Snapchat
Compared
to…

10. To
put
this
in
perspecFve…
1. 150
million
people
accessing
daily
2. 10
billion
videos
are
watched
every
day
3. Users
sending
9,000
snaps/second
4. Reaches
41%
of
users
18-­‐34
every
day
5. U.S.
adver=sers
spent
$50M
in
2015
and
es=mated
to
spend
$804M
in
2017

11. Snapchat
Use
Cases
Taco
Bell
used
Snapchat
to
announce
the
re-­‐
release
of
its
“Beefy
Crunch
Burrito”.
Users
who
added
Taco
Bell
as
a
friend
were
sent
a
“snap”
of
a
burrito
and
the
new
product’s
release
date.
1

12. Snapchat
Use
Cases
Acura
gave
its
first
100
followers
on
Snapchat
a
chance
to
see
the
new
NSX
prototype,
sending
them
a
short
video
clip
of
the
prototype
–
a
video
the
brand
later
posted
on
Instagram.
2

13. Snapchat
Use
Cases
Teen
retailer
Wet
Seal
handed
over
its
Snapchat
account
to
a
16-­‐year-­‐old
blogger
for
two
days,
resul=ng
in
9,000
new
followers
and
6,000
views
of
the
story.
3
Aka “Account Takeover”

14. Businesses
Using
Snapchat
B2B
B2C

15. ! Gary
Vaynerchuk
! Brian
Fanzo
! Mark
Suster
! Jay
Baer
! Ted
Rubin
! Carlos
Gil
Entrepreneurs
Using
Snapchat

16. So…Where
do
I
begin?
1. Download
app
– Apple
&
Android
2. Create
profile
3. Share
your
Snapcode
4. Follow
brands
and
friends
5. Start
Snapping!

17. Where
to
find
followers
• Find
people
in
your
industry
• Find
B2B
and/or
B2C
ghostcodes

18. How
To
Create
an
Audience
• On
Snapchat
– Add
Nearby
– Add
from
Contacts
• Online
Searches
– “Entrepreneurs
on
Snapchat”
– “Medical
accounts
on
Snapchat”
– “Sports
and
Snapchat”
– Foodie,
Fitness,
Retailers
on
Snapchat
– Search
for
fun
events,
i.e.
Dayton
snap
scavenger
hunt
• Other
social
plaEorms

19. #ChatSnap
• Increase
followers
• Ideas,
engaging,
learning,
connec=ng

20. What
are
GhostCodes?
wilsonrebrand
• Once
you
create
your
profile,
you
can
access
your
GhostCode
online
and
download
• Use
to
communicate
on
other
plaEorms
your
presence
on
Snapchat
• Simply
“Snap”
from
Snapchat
or
take
a
photo
and
“Add
by
Snapcode”
to
add
friends
• Unique
iden=fier
to
your
profile
–
same
concept
as
QR
Codes

21. Why
consider
Snapchat?
• Transparency,
authen=c
• Behind-­‐the-­‐scenes,
differen=a=on
• Live,
real,
vulnerable;
brand’s
voice
• Engagement,
audience
• Time
sensi=ve,
spontaneous,
delivery
• Build
your
brand
on
a
different
plaEorm
in
a
different
way
(lenses,
ads,
filters)

22. Integrate
Snapchat
into
Your
MarkeFng
Strategy

23. Snapchat
AnalyFcs
1. Currently
available
for
paid
ads,
lenses
and
filters
2. Snaply=cs
in
2017
3. Open
rates,
views,
average
#
of
screen
shots,
#
followers,
comple=on
rate

24. How
to
Leverage
Snapchat
1. Redirect
audience,
repeat
simple
URLs
2. Plan
it
out,
but
keep
it
unscripted
3. Let
someone/influencer
take
over
your
account
4. Provide
exclusive
access
5. Sponsor
a
filter
6. Host
contests
and
give-­‐aways

25. 5
Tips
to
get
started
1. Iden=fy
your
audience
2. Create
profile
and
images
3. Have
a
Snap
communica=on
plan
4. A
few
story
ideas
5. Have
fun!

26. Best
PracFces
• Be
consistent
• Respond
to
all
messages
–
text
or
video
• Present
one
thing
of
worth,
i.e.
=p,
discount,
etc.
• Use
Snap
op=ons
like
filters,
lenses,
emoji’s
–
and
Bitmoji’s!
• Use
different
plaEorms
to
promote
presence
• Look
at
exis=ng
B2C
and
B2B
examples
for
inspira=on
and
ideas
• Keep
your
audience
in
mind!
They
are
your
buyers
–
what
do
they
need?

27. Snap
Challenge!
1. Snap
a
photo
with
your
brand’s
logo
2. Screenshot
and
Tweet
@WilsonRebrand
a
Snap
from
your
story
3. I’ll
RT
with
a
S/O
AND
send
you
3
content
ideas
specific
to
your
business/industry
to
help
you
get
started.

28. Vicki
O’Neill
WILSON
rebranding
voneill@wilsonrebranding.com
o)
937.291.4899
m)
513.593.1195
wilsonrebrand
Snap
or
screenshot
to
add
by
Snapcode
OR
Add
by
username
Thank
you!
FOR
CONTENT
IDEAS!