This is company analysis of small business name n.n.exports,
Company vision is their framework that guides the business and everything about it. Company translates everyone’s dream and personality into jewelry and spread the happiness from it.
Company’s mission declares their purpose of existences as a company and our objectives. To give every customer much more than what they ask for in terms of quality, selection, value for money and customer service and give the unmatched experience in jewelry shopping.
2. PROFILE OF THE COMPANY
NNExports is one of the oldest business families with a family legacy of over 25 years started around 1996
and they believe heritage, commitment and quality are the three main aphoristic rules that they follow
which has made them number one in the jewellery and gemstones market. With a noble cause of nation
building and self-sustenance we believe ethical, honest and transparent business practices should form the
foundation of our business. Having ventured into gemstones and jewellery retailing, they are now
customer’s first choice when it comes to buying precious or semi-precious gemstones and jewellery.
NNExports is an initiative by Mr. Ashutosh Gupta to take the fourth-generation business along with
exploring E-commerce.
With a deep understanding of local tastes and preferences, NNExports offers an array of western designs
that meet the expectations of the customers in making Gold, Diamonds, precious and semi-precious
gemstones jewelry. At N.N. Exports, they believe that it is important to educate the customers and make
them aware as the first step in preventing malpractices in business. As a part of this philosophy, they have
conducted several campaigns over the years regarding the purity, pricing and other aspects.
3. VISION
Company vision is their framework that guides the business and everything about it. Company translates
everyone’s dream and personality into jewelry and spread the happiness from it.
MISSION
Company’s mission declares their purpose of existences as a company and our objectives. To give every
much more than what they ask for in terms of quality, selection, value for money and customer service and
the unmatched experience in jewelry shopping.
4. Hard and Soft Skills Required for the Position
SOFT SKILLS
1.Customer Service
Customer service is the process of offering assistance to all the current and potential customers - answering questions, fixing problems, and providing
excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.
Provided quality customer service; resolving any customer or agent service inquiries. Managed logistics/finance/customer service for over 18.5 Million in sales
worldwide.
2. Logistics
Logistics is a complete organization and implementation of a problem. Logistics are often considered in a complex business operation, as some works need
detailed planning. Managed logistics, documentation and compliance for import/export functions of company services. Formulated and executed logistics
strategies in a rapidly changing business environment. Managed, developed and updated the logistics of the international operation.
3. Communication skills
An export/import manager has to deal with several stakeholders such as customers, transport service providers, government representatives and so on. Clear
and concise communication is essential to avoid any misunderstandings with these people.
5. 4.Networking skills
One of the responsibilities of an export/import manager is interacting with multiple stakeholders such as customers; vendors such as
freight forwarders, transport service providers; and representatives of government agencies such as customs officials. These relationships
must be maintained and nurtured. It is easy to connect with customers using social media platforms. Most of these platforms allow you to
easily create a business profile that you can use to interact with customers.
5. Ability to handle stress
Export and import managers will find themselves having to make quick decisions under stressful circumstances. For example, when might find that
a shipment has been delayed, cargo has been damaged or payments haven’t been released according to schedule. All this can lead to a huge amount
of stress and the customer and also requires quick decision-making about how want to proceed. The ability to take calm and measured decisions in
the middle of a crisis is a valuable skill for an export/import manager to have.
HARD SKILLS
1. Analytical skills
Businesses generate data every day as do entire industries. Analysing all this data can give businesses insights into customer behavior as well as
demands of domestic and international markets, allowing them to make more informed business decisions.
6. 2. Understanding finance and budgets
Financial skills, export/import managers must have the ability to understand accounting systems and contribute to the budgeting process.
Financial skills are especially valuable for export/import managers working with small businesses because such organizations often operate
on small budgets, and any deviations from approved budgets can hurt the business.
3.Understanding technology
Technology has helped small businesses leverage capital efficiently, improve customer service, minimize costs by automating routine tasks,
taking documentation online and accessing global markets. It has helped these organizations become more efficient and competitive.
As disruptions caused by the Covid-19 pandemic forces business worldwide to embrace technology or speed up their digital transformation
in order to survive.
Export/import managers must be familiar with the following technology tools in particular:
• Inventory management software
• Project management tools
7. Training Programs by the organization
No, the organization does not provide any training program for skill enhancement because employees in the organization are
prepared and know about their work well.
The organization does give 3-4 days training to its employees to understand and impart their knowledge about tools and
equipment's.
8. Challenges
1. Payment methods
The payment method is very important when it comes to international trading. Some countries might not share the same fiscal system with your
country. There are also some international forms of payment that will cover such situations, but they need to be present in both countries. Good
communication with a trusted importer will ease your job a lot and save you from unexpected issues that might occur.
2. Different legal norms
When it comes to possible problems of exporting goods, the legal systems is an important one. It also implies the safety system of a certain
country that you want to trade with. Some regulations might delay the export-import process and create issues for both you and the local importer.
The most important problems of import and export come from a bad legal system in one country or another.
3. Language barriers
Language barriers can be a real issue when trading internationally. If importer doesn’t speak the same language things might be lost in the
translation. The main trading language can be used in English. However, many countries don’t have English as their national language, so importers
might use different translation programs to communicate with you. It can still make a deal as long as you keep the language simple and as standard
as possible.
9. 4. Geography and transportation
If exporter are planning to export your goods to a country that is far away from your location, the process can get a bit complicated.
Especially if the country is in a different continent and therefore, a different system can be utilized. And the longer the distance gets, the
more complex transportation gets.
If goods will travel over the sea or ocean, you might need to consider a different form of transportation such as a ship instead of an
airplane. Prices vary as well for different shipping methods and so does the time The good idea is to invest in some shipment insurance
that will protect the products.
5. Finding the right importer
Right importer will be partner in the entire process, and they can become a blessing or a curse . Always pay attention when decide to do
business with an importer or another and do your best to avoid possible local scams. A long-term business relationship is important in
the international trading market. And good contacts can be hard to find, so it is wise to develop the good relationships already have in the
matter.
10. How to overcome those challenges
1. Say no to customers. When you can’t do it, say no upfront, before you make an agreement.
2. Samples should be equal in quality to the actual production that will be shipped.
3. Make everything perfectly clear with customers. Don’t assume anything, don’t work with suppositions.
4. Learn and understand the business culture of your export market and customers before you begin.
5. Provide detailed price lists and price quotations to the customer. Understand your Incoterms
6. Never send poor quality products, especially in order to meet a shipping deadline.
7. Research the transportation, temperature and climatic conditions that the product will be subject to prior to arrival at the export
destination.
8. Research and investigate fashion, trends and tendencies. In order to survive, you have to create, not pirate and copy.
9. Quality complaints and suggestions must be addressed and implemented immediately. This has to be part of the understanding
of every worker, from production to sales to executive suite.
10. Discipline, planning and order. Production planning, raw material purchasing decisions, financing, infrastructure investment,
human resources, sales and marketing all must be planned and coordinated, at all times.
11. Learning Outcomes
The organization study at NNExports has given me the opportunity to gain valuable industry related
experience that would allow me to expand my career options. The skills and knowledge I gained at
NNExports was quite different and now I can utilize these knowledges in a more practical approach.
The guidance, support, feedback and useful suggestions provided by my Project Guide helped me to
successfully complete this project report.
The project report definitely broadened my mind. What stood out during the project report at
NNExports was the dedication of their staffs and a great working environment.
The study helped me to understand the key business processes are carried out in an organization and
how information is used in organization for decision making at various levels. this study helped to gain
confidence and awareness.