2. Viamedia’s Mission Viamedia is a marketing company that specializes in “equity position” building for our clients. An advertiser’s “equity position” is the force that gets the share of the consumer’s mind… which must precede in getting increased consumer market share. By informing, persuading and reminding; an “equity position” can be built using the strengths of cable television and the Viamedia Interactive Solutions division (VIS).
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6. 86% of Mobile Internet Users Use Their Devises While Watching TV Googling random facts, checking Facebook and seeing who has tweeted in the past 30 seconds top the list of activities that they do. Source: Nielsen/Yahoo Survey, January 29, 2011 33% are using mobile apps 37% are browsing the internet 40% are social networking 56% are texting 14% 86%
7. Chrysler 200 + 1619% Volkswagen New Beetle + 271% Volkswagen Passat + 114% Hyundai Elantra + 79% Chevrolet Camaro + 69% Chevrolet Cruze + 63% Chevrolet Volt + 15% Audi A8 + 14% Television Drives Immediate Web Traffic Like No Other! Chrysler 200 + 1013% Volkswagen New Beetle + 293% Hyundai Elantra + 270% Volkswagen Passat + 229% Chevrolet Camaro + 207% Chevrolet Volt + 202% MINI Cooper Countryman + 152% Kia Optima + 145% Sources: Kelley Blue Book and Edmunds, February 8, 2011 Kbb.com and Edmunds.com Web Traffic Surge for Advertised New-Cars Immediately Following Super Bowl XLV Ads:
8. 271,838 Total Households* *Source: Service Electric Cable TV, RCN, Blue Ridge Communications, January 11, 2011 Lehigh Valley Carbon Monroe Regional Brown Daub Ford 20 mile radius
9. Source: R.L. Polk personal retail registrations that were reported by dealer. Lehigh Valley Ford Sales Pennsylvania, January-October, PA state average is 18.9% up Lehigh and Northampton Counties, January-October, PA state average is 9.6% up
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11. Source: Claritas 2010 Lehigh Valley Auto Expenditures Claritas provides industry-leading demographic and census data using marketing software and market segmentation services from government agency data bases.
12. Media Analysis for a Lehigh Valley Multi-Nameplate Dealer Study Period: March 29, 2010 - September 36, 2010
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14. Web Traffic, Ups and Sales Overall, the pattern of web traffic, to ups, to sales; parallel each other over time with several spikes. There is an increase in web traffic during weeks 11/12 and weeks 21/22. This could have increased the number of ups and led to increased sales. Spikes Spikes
15. Overall Media Comparison Cable Dramatic on/off program for beginning/end of months. Radio Somewhat less dramatic on/off program for beginning/end of months. ROP Much less volume with 5-12 per week. Outdoor (2) billboards went up in week 16, up for 8 weeks.
