A welcome email is often the first contact you have with a new customer. It sets the tone for future communications and encourages new members to engage with your business. Join our beginner-focused webinar to learn: -What you should include in your welcome email -How to write your welcome email in the right tone -When you should send your email -Welcome email subject line suggestions

2. Roll Out the Welcome Wagon
for New Subscribers with a
Welcome Email
Jill Bastian
VerticalResponse

3. Agenda
• Why send a welcome email?
• Setting the tone
• When should a welcome email be sent?
• Examples of welcome emails
• Resources and Q&A

4. Why a Welcome Email?
• Let your new subscribers know what to
expect.
• Give them a warm welcome.
• Take advantage of a potential sales/donation
opportunity.
• Increase email response rates.

5. Get started on the right foot
• Write in a conversational tone
• Be focused
• Brand your email
• Set expectations

6. What should be included?
• Reinforce the benefits of your email list.
• Simple welcome message.
• How to get started with your business.
Don’t forget email etiquette
• Links to your website.
• Social networks your business is on.
• Company/Organization name in From field.

7. When you should send your email?

8. When you should send your email? Cont.
Stats from ciceron.com

9. Welcoming
Welcome Emails

11. Benefits to
getting their
emails.

12. Benefits to being on
the mailing list.

17. Welcome email subject line suggestions
• ModCloth We’re delighted to have you! Here’s a little
intro info
• Ann Taylor A gift to welcome you to Ann Taylor
• Tiffany & Co. Thank you for joining our email list
• DSW Welcome, shoe lover. Take a look at our latest deals
• NOMAD We’re glad you found us
• ODC and Rythm & Motion Welcome! 4 Classes for $22 –
New Student Special
• Flavorwire Welcome to Flavorwire, the inbox edition
• RoadRunner Sports Welcome to the Family! You’re
gonna LOVE us!

18. Summary
• Don’t wait to welcome new customers/donors.
• Set expectations for frequency and content.
• Link to your website and social networks.

19. Resources
• Verticalresponse.com/blog
– 7 Reasons Your Business Needs a Welcome Email
– 7 Tips to a Stellar Welcome Email
– 10 Examples of Highly Effective Welcome Emails
Try out a Welcome Email in your VerticalResponse
account!