1. Facebook For Your Business:Getting Started Ellery Long @ellerylong & Jill Bastian @jillieb3 @VR4SmallBiz Facebook.com/VerticalResponse
2. Facebook: Kind of a Big Deal More than 500 million active users 50% of active users log on to Facebook every day Average user has 130 friends 2.5 million websites integrated with Facebook Over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month Source: https://www.facebook.com/press/info.php?statistics
3. Why Should You Care? Avg annualized value of a fan: $136 Fans are 28% more likely than non-fans to continue using the brand Fans spend $72 more on brands than non-fans 92% of fans are more likely to recommend brand to friends 36% of fans say that there desire to make a purchase has increased since becoming a fan Average user is a fan of 9 brand pages Sources: Syncapse, June 2010 DDB/Opinionway Study, October 2010
5. Content: Use What You’ve Got! Promote your page to current customers: send an email, put links in emails & blog, website etc. Post regularly, with relevant & useful material that you already have: Hosted link of your emails Twitter messages Videos & photos Coupons Sales
6. Content: Next Steps Encourage a community environment: Ask questions Post to your customers’ pages Include calls to action whenever possible “Likes” and shares User generated content – videos, pictures, etc… Polls and contest votes Incentivize engagement Contests, discounts, events Get creative with tabs and visual layout
11. Growing Your Fanbase Promote your social presence across all your marketing channels Email, website, blog, traditional, cross-platform “Like us” campaigns, display ads Your customers can’t find you if they don’t know you’re there But… Don’t just lead with the “ask,” give them a reason why Exclusive content: promotions, up-to-date news, giveaways, access to special deals, free downloads, expert knowledge
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13. Tools For Success Leverage tools for data and efficiency: Facebook Insights Gauge the success of your page & develop a plan Compare traction and activity across different posts/types of content Update on the go with a mobile app Real-world happenings provide an ongoing stream of new content Use apps for enhanced functionality & promotions Facebook Deals & Ads
16. Metrics Clicks Page Likes Post Likes Post Comments Shares Votes Newsletter Signups Referrals Find the metrics that work for you and stick with them!
22. Resources VR Marketing Blog – blog.verticalresponse.com How to Do Everything- help.verticalresponse.com VR Marketing Lounge – lounge.verticalresponse.com Guides - http://www.verticalresponse.com/education-support/guidesGet Social and Get ResultsIntegrating Social Media and Email Checklist
