2. QUESTION: WHAT DO YOU DO AS A
SOCIAL MEDIA MANAGER ON A DAILY
BASIS?
•
Manage main CUI accounts
•
Develop campaigns and strategies to hit target numbers, audiences and engagement
•
Use tools (Radian6) to monitor public brand identity
•
Train and manage Social Media Community Managers (there are over 45 of them!)
•
Coordinate with Web Team, Directors of Communication and SEO on Marketing initiatives
•
Social Media Content Calendar
•
Editor of Student Blogs
•
Develop social media accounts across campus
@VSteeleTweet
#CUIMassComm
15. KNOW THY AUDIENCE
•
98% of US Adults
aged 18-24
•
Increase in Social
Media Marketing

- 61% e-mail

- 53% social
advertising

- 47% mobile app

@VSteeleTweet
#CUIMassComm
16. •
77% of adults on social
networking sites say that they
have shown support for a
product, a service, a company,
etc. by becoming a fan, a friend
or a follower.
@VSteeleTweet
#CUIMassComm
17. QUESTION: DO YOU FEEL THAT SOCIAL MEDIA
ALLOWS THE SCHOOL TO REACH OUT TO STUDENTS
MORE AND BRING IN MORE STUDENTS FROM
DIFFERENT AREAS?
21. QUESTION: IF A STUDENT WAS CONSIDERING A
CAREER IN SOCIAL MEDIA, WHAT STEPS WOULD YOU
RECOMMEND THEY TAKE IN ORDER TO GET STARTED?
22. QUESTION: WHAT TYPES OF CAREERS
AND JOBS ARE OFFERED IN THE SOCIAL
MEDIA INDUSTRY?
23. QUESTION: AS A SUCCESSFUL (THANK YOU) INDIVIDUAL
WITHIN THE SOCIAL MEDIA INDUSTRY, WOULD
YOU RECOMMEND STUDENTS GO INTO THE
SOCIAL MEDIA INDUSTRY? IF SO, WHY?
24. MAKE YOUR OWN SOCIAL
MEDIA MAGIC
•
Write one Facebook post as Concordia
University Irvine then post on CUI’s Facebook
page as yourself
Write one Tweet as Concordia University Irvine
then Tweet @ConcordiaIrvine as yourself
• Create a video or take a picture as Concordia
University Irvine. Make sure it speaks to one
audience of CUI

- If it’s done well, CUI will post it and give you
created!
@VSteeleTweet
#CUIMassComm
•
26. RESOURCES
•
Ted Talks: Alexis
 Ohanian:
 How
 to
 make
 a
 splash
 in
 social
Â
media
•
The
 2013
 Social
 Media
 Consumer
 Trend
 and
 Benchmark
Â
Report - Experian 2013
•
SocalCast: The
 Hectic
 Schedule
 of
 a
 Social
 Media
 Manager
•
Social Media Names - B.L. Ochman
@VSteeleTweet
#CUIMassComm