How can organizing your Hootsuite Insights tags better your reports and overall social listening? It's all about the tagging.

1. I F YO U L I K E I T T H E N YO U S H O U L DA P U T A TAG O N I T
Hootsuite Insights: Tagging

2. Intro
Veronica Steele
Social Media Manager
Concordia University Irvine
@VSteeleTweet

3. Concordia University Irvine
H • Heart of Orange County, California
A • Academics built on Liberal Arts and Professional Studies
R • Rigorous CORE Curriculum
V • Vocation is a priority
A • A part of ten schools in the Concordia University System
R • Religious affiliation with the LCMS church
D • Developing Wise, Honorable, and Cultivated citizens

4. Because It’s All About the Tracking
Preemptive and Ad-Hoc Tags for Inbound Content
Pre-Planned Parameters for Outbound Content

5. Results from Planning for the Unexpected
Is anything being
mislabeled?
How influential was
the incident?
Does the
Conversation Map
reflect the incident?

6. Suggested Tagging Categories
• Check-in, Response, ShareActivity
• Current Student, Prospective Student, AlumniAuthor
• #CUIChoseMe, #AskWASC, FundraiserCampaign
• Power Outage, Earthquake, GunmanCrisis
• Undergrad, Financial Aid, AdvancementDepartment
• Homecoming, Open House, GalaEvent
• Confessions Page, Hoax, Unauthorized AccountFlag
• Complaint, Endorsement, IssuesPerspective

7. Multi-Tagging
TAG
•Department: Undergrad
Admissions
TAG
•Author: Prospective Student
TAG
•Event: Preview Day
TAG
•Activity: Campus Photo
Report Report ReportReport

8. Department Buy-In

9. Campaign Tracking
Campaign:
#CUIchoseme
Department:
Athletics
Author:
Parent

10. Tagging Done Right.
Align Your Tags
with Your Social
Strategies
Use Tags to
Generate Metrics
for Goals
Update Strategic
Goals Based on
Results
Categorical Structured
Tagging
Tag Consistently
(Often and Accurate)
Multiple Tags per Post

11. Common Mistakes When Tagging
Failing to Plan is Planning to Fail
Not Tagging, or Inconsistent Tagging
Using Vague Tags
Using Irrelevant Tags
Using Too Many or Too Few Tags

12. Thank You
Questions?