Borderless consumers are an important and rapidly growing segment, almost 40 percent of U.S. adults. These consumers use several devices and require connectivity, flexibility and choice whenever and wherever possible. They are defined as consumers who own a laptop or desktop, own a smartphone or tablet, have an Internet-enabled device at all times, are motivated to make technology and connectivity upgrades and are interested in the benefits of a connected home.

1. BORDERLESS LIFESTYLE
Verizon FiOS Innovation Index
WHO ARE THE BORDERLESS CONSUMERS?
Borderless consumers are an important and rapidly growing segment, almost 40 percent of U.S. adults. These consumers use several
devices and require connectivity, flexibility and choice whenever and wherever possible. They are defined as consumers who own a laptop
or desktop, own a smartphone or tablet, have an Internet-enabled device at all times, are motivated to make technology and connectivity
upgrades and are interested in the benefits of a connected home.
100% 100% 100% 100% 100%
Own a laptop Own a smartphone Usually have a device Are motivated to make Are interested in
or desktop or tablet with Internet access technology and the benefits of a
on hand connectivity upgrades connected home
BORDERLESS CONSUMER DEMOGRAPHICS
$ 48%
39
MAKE 75K+
%OF US ADULTS 53 %
FEMALE
AND GROWING
47MALE
%
51%
OF COLLEGE GRADS
BORDERLESS NON-BORDERLESS
ATTRIBUTE
46%
CONSUMERS CONSUMERS
90 64
Connected Toasters
Believe all electronics in the house % % OF MILLENIALS
should be connected to each other
(and online)
47%
82 46
Access Addicts
Want to access their files and % % OF GENERATION X
content on any device, any time,
and any where
61%
23%
40%
Connected Control Freaks
Want to control TV/DVR using
tablet or smartphone
OF BABY BOOMERS
89%
90%
Long-Term Relationships
28%
Still love watching live shows
on the TV *
OF MATURES
* Net of Live TV, DVR, and On-Demand via TV/Cable service, in reference to Television shows
METHODOLOGY:
This survey was conducted online within the United States by Harris interactive on behalf of Verizon from September 7-11, 2012
among 2,292 adults 18+. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling
error can be calculated.