SlideShare ist ein Scribd-Unternehmen logo
1 von 17
Downloaden Sie, um offline zu lesen
© MASTERS IN INNOVATION ®
                              Fall Detection Technology


                               VERHAERTINNOVATIONDAY – OCTOBER 12th, 2007
www.mastersininnovation.com




                                                                                    Fall Detection Technology



                                               Ann Van Mele
                                               ann.vanmele@verhaert.com
                                               www.verhaert.com



Commercially confidence – This presentation contains ideas and information which are proprietary of VERHAERT, Masters in Innovation*, it is given in confidence. You are authorized to
open and view the electronic copy of this document and to print a single copy. Otherwise, the material may not in whole or in part be copied, stored electronically or communicated to third
parties without prior agreement of VERHAERT, Masters in Innovation*.

* VERHAERT, Masters in Innovation is a registered trade name of Verhaert Consultancies N.V.




                                                                   www.mastersininnovation.com
CONFIDENTIAL                                                                                                                                                   12.10.2007               Slide 1
© MASTERS IN INNOVATION ®
                              Fall Detection Technology


                              Agenda

                              •   Introduction fall detector
www.mastersininnovation.com




                                   –   What?
                                   –   Value?
                                   –   Market?
                              •   Competition
                              •   How can we make a better product?
                                   –   Consumer insights
                                   –   Value canvas (diversify of competition)
                              •   What kind of product
                                   –   Primary
                                   –   Secundary
                                   –   Experience
                              •   How can we bring this product to the market?
                              •   Conclusion




CONFIDENTIAL                                                                        12.10.2007     Slide 2
© MASTERS IN INNOVATION ®
                                  Fall Detection Technology


                                  Introduction “fall detector”
                              •   What?
www.mastersininnovation.com




                                   – Device that measures a fall of the user,
                                     in most cases elderly
                                   – By 2050 the number of elderly (+ 60 year) will
                                     exceed the number of youngsters (< 15 year)
                                   Value?
                                   – Risk of fall increases with age
                                   – Risk increases more after a first fall
                                   – In most of the falls no physical injury

                                   But in most cases it leads to physiological injury
                                                  immobility/social isolation




CONFIDENTIAL                                                                               12.10.2007     Slide 3
© MASTERS IN INNOVATION ®
                              Fall Detection Technology


                              Introduction “fall detector”
www.mastersininnovation.com




                                                                                  • Chronic illness, M.S,
                                                                                  Parkinson, palliative, ...
                                                                Dependent
                                          Medical
                                                                                            • Chronic illness (diabetics,
                                          care                                              hypertension,…)
                                      Care provider                                         • Short “after hospital” care
                                      (home care)         Medium independant

                                    Consumer market
                                                          fairly independent                   • Feeling of unsafety
                                                                                               • Reduced hearing/visability
                                   Market segments                                             • Risk of fall due to
                                                           Healthy, independent                         • Osteoporosis
                                                                                                        • Balance disturbance
                                                                                                        • Riggid muscles,...
                                                           Elderly segments




CONFIDENTIAL                                                                                               12.10.2007           Slide 4
© MASTERS IN INNOVATION ®
                              Fall Detection Technology


                              What’s on the market?
www.mastersininnovation.com




CONFIDENTIAL                                                 12.10.2007     Slide 5
© MASTERS IN INNOVATION ®
                               Fall Detection Technology


                              How can we make a better product?
                              make a strategy and evaluate the result upon these.
www.mastersininnovation.com




                                                                                                                 •   Feasibility
                                                    Added value - a balance
                                                                                                                 •   Desireability
                                                                                                                 •   Usability
                                  consumer
                                                                                                                 •   Allowability
                                   insights

                                                                            -
                                                                                                        Sustainable strategy



                                                                                                   +
                                  design strategy     Disruptive strategy

                                                                                       New       New qualities
                                                                            Unwanted
                                     value                                             Product
                                                                            effects
                                    canvas
                                                               Product innovation is about searching for a positive balance
                                                               for the buyer / user between advantages and disadvantages.
                                                               = Customer Perceived Quality




CONFIDENTIAL                                                                                                         12.10.2007    Slide 6
© MASTERS IN INNOVATION ®
                              Fall Detection Technology


                              Connect to consumer insights
                              Our research outlined:
www.mastersininnovation.com




                              • Attitude wrt technology: may not see new product
                              as indication of dependency.
                              • Promotion & marketing: more attention to positive
                              aspects than negative associations (e.g. unsafety,
                              fear,...)                                                                  Social
                                                                                                         acceptability
                              • Esthetic design: reduce the visibility of the product,
                              need to form an harmonious part with the
                              environment or not visible.                                System
                                                                                         acceptability

                              • User-empowerment: user always has control over
                                                                                                                                                     • Utility
                              data which is sent out.                                                                            • Usefulness                     •Easy to learn
                                                                                                          Practical                                  •Usability
                                                                                                          acceptability          •Cost                            •Efficient to use
                              • Automatic system: user needs to be confronted as                                                 •Compatibility                   •Easy to
                                                                                                                                                                  remember
                                                                                                                                 •Reliability
                              little as possible with the technical aspects of the                                                                                •Few errors
                                                                                                                                 •...
                              product.                                                                                                                            •Subjectively
                                                                                                                                                                  pleasing...
                                                                                                          Nielsen Acceptability model




CONFIDENTIAL                                                                                                                                      12.10.2007          Slide 7
© MASTERS IN INNOVATION ®
                                  Fall Detection Technology


                                  Connect to consumer insights
                              •   Description profile PAS- users                                     •    Description profile PAS- users
www.mastersininnovation.com




                                   –   Duration:                                                           –   Dependency of care:
                                         •   Average: 503 days                                                   •   PAS systems mostly used for light or average care
                                                                                                                     dependant
                                         •   40% of PAS users, rent system for max. 1 year
                                                                                                           –   Financial situation
                                   –   Frequency:
                                                                                                                 •   Mostly used by financially poorer group
                                         •   50 % of PAS users appeal for assistance 1 to 2 times/month
                                                                                                           –   PAS and renting of other material
                                   –   Reason for obtaining:
                                                                                                                 •   PAS users have 4 to 5 times more need for material
                                         •   After a first fall of healthy problem
                                                                                                                     mobility (beds, wheelchairs, elevators,...)
                                         •   Not preventive
                                         •   Children start initiative to use a PAS system (1/3 )
                                         •   PAS system is more and more condition to release form
                                             hospital
                                   –   Reason for use
                                         •   Only 15% for alarm
                                         •   False alarms 37,5%, calls for different fault reports
                                   –   Age
                                         •   69,7% of PAS users is older than 80 years old.
                                         •   28,3% between 60 & 79 years old
                                         •   98% of users is + 60
                                   –   Gender
                                         •   82% are women, 18% men




CONFIDENTIAL                                                                                                                                 12.10.2007        Slide 8
© MASTERS IN INNOVATION ®
                                          Fall Detection Technology

                                                                                                                                           raise   reduce     create     eliminate

                                          Diversify from the competition                                                                                        Tunstall
                                          Verhaert Value Canvas                                                                                                 Fonium
                              high
www.mastersininnovation.com

                              perceived




                                                                                                                                           map your competitors!
                              low




                                           Primary function
                                                                           Services                  Size                Medium to very
                                           fall detection
                                                                                                                         dependant users
                                                              All-in-one
                                                              device                  Street price          RVT market




CONFIDENTIAL                                                                                                                                                12.10.2007         Slide 9
© MASTERS IN INNOVATION ®
                               Fall Detection Technology

                              A product is a set of levels of functionality
                                                                          creating an experience
                              primary functionality
                              is “only” robust fall
www.mastersininnovation.com




                                                                       secundary functionality /
                              detection                                    creating interaction

                                                                                      preparation
                                                                                          handling
                                                                                           storage
                                                                                         transport
                                                                primary
                                                                                     maintenance
                                                              functionality
                                                                                       installation
                                                                                           delivery
                                                                                                   …




CONFIDENTIAL                                                                     12.10.2007    Slide 10
© MASTERS IN INNOVATION ®
                              Fall Detection Technology


                              Primary functionality: detecting of fall
                              •   Development of a reliable technology
www.mastersininnovation.com




                                   –   Intelligent device
                                         •   2-phases fall detection (not only shock)
                                         •   Recognition of more than 10 different fall types
                                         •   User can de-activate the device
                                   –   Developed together with research institutes in
                                       Antwerp and Brussels
                                   –   Development of fall detection took more than 9
                                       man year with extensive validation trials in
                                       different institutes.
                                   –   Types of fall
                                         •   Forwards, side wards, backwards, fall from chair,
                                             sliding, fall out the bed, gliding from chair,…
                                   –   No alarm in case of:
                                                                                                 Complexity of falls
                                         •   Stumble without a fall, running, jumping, sitting
                                             down, standing up from the chair, fast lay down,…




CONFIDENTIAL                                                                                                 12.10.2007    Slide 11
© MASTERS IN INNOVATION ®
                                          Fall Detection Technology
                                                                                                                                                raise   reduce    create   eliminate
                                                                                                                                                                  Tunstall
                                          Diversify from the competition                                                                                          Fonium
                                          Verhaert Value Canvas                                                                                                   Verhaert
                              high
www.mastersininnovation.com

                              perceived
                              low




                                           Primary function                                                                                          Experience &        Convenience
                                                                           Services                  Size                Medium to very
                                           fall detection                                                                                            soft look           body location
                                                                                                                         dependant users
                                                              All-in-one                                                                                        Consumer
                                                                                                                                           Female
                                                              device                                                                                            market
                                                                                                                                           Acceptance
                                                                                      Street price          RVT market




CONFIDENTIAL                                                                                                                                                     12.10.2007            Slide 12
© MASTERS IN INNOVATION ®
                              Fall Detection Technology


                              Secundary features
                              •   Important secundary features:
www.mastersininnovation.com




                                   –   De-activation button
                                         •   Easy to activate – no need to search button
                                   –   Panic button
                                         •   Easy to activate – no need to search button
                                   –   Alarm via SMS
                                   –   Adjustable lenght to fit personal preference                             creating an
                                                                                                                experience
                                   –   Discrete wearing, under clothing                          secundary functionality /
                                                                                                     creating interaction
                                   –   Plug & play (programming at POS of 3 “ice”
                                                                                                              preparation
                                       numbers)                                                                   handling
                                                                                                                   storage
                                   –   Connectivity with all bluetooth mobiles                 primary
                                                                                                                 transport
                                                                                             functionality
                                   –   Additional features for care providers                                maintenance
                                                                                                               installation
                                       (no impact on dimensions, …)                                                delivery
                                                                                                                         …
                                         •   Temperature
                                         •   Inactivity




CONFIDENTIAL                                                                                  12.10.2007        Slide 13
© MASTERS IN INNOVATION ®
                              Fall Detection Technology


                              Create a unique product experience

                              •   Massage stones with healing effect
www.mastersininnovation.com




                                   –   Used different cultures to awake good feeling
                                   –   Zen principle (balance nature and spirituous rest)




                                   Senio Fall detector             comfort for the senior & for the environment with
                                                                   unique design that fits women and men.




CONFIDENTIAL                                                                                              12.10.2007    Slide 14
© MASTERS IN INNOVATION ®
                              Fall Detection Technology


                              How can we bring this product to the market?
                              •   Twofold marketing strategy
                                   – Care providers, RVT, OCMW
www.mastersininnovation.com




                                   – Life style consumer market
                                       • Fall detector with information on mobile of children in
                                          case of fall
                                       • Preventive life style monitor for fairly independent users
                                       • In combination with GSM (bluetooth connection)
                                       • Distribution via: telecom providers, pharmacists,…




CONFIDENTIAL                                                                                             12.10.2007    Slide 15
© MASTERS IN INNOVATION ®
                              Fall Detection Technology


                              Conclusion
                              •   Robust fall detection is the olympic minimum to enter the
www.mastersininnovation.com




                                  segment.

                              •   Product acceptance, however, and the associated adoption
                                  timeline will be driven by the ability of manufacturers to connect
                                  with the user needs.

                              •   Being the second one gives a valuable advantage: learn from the
                                  first ones on the market, and, even more important: do better!




CONFIDENTIAL                                                                                 12.10.2007    Slide 16
© MASTERS IN INNOVATION ®
                              Fall Detection Technology
www.mastersininnovation.com




                                                                       Verhaert New Products & Services nv
                                                                       Hogenakkerhoekstraat 21
                                                                       9150 Kruibeke
                                                                       Belgium
                                                                       Tel +32 (0)3 250 19 00
                                                                       Fax +32 (0)3 254 10 08
                                                                       www.verhaert.com
                                                                       info@verhaert.com




                                                   www.mastersininnovation.com
CONFIDENTIAL                                                                                        12.10.2007    Slide 17

Más contenido relacionado

Andere mochten auch

smartphone enabled intelligent surveillance system
smartphone enabled intelligent surveillance systemsmartphone enabled intelligent surveillance system
smartphone enabled intelligent surveillance systemSyam Suresh
 
24th JCAART 2009 Conference
24th JCAART 2009 Conference24th JCAART 2009 Conference
24th JCAART 2009 Conferencesuvonvorn
 
Zigbee based smart fall detection and notification system with wearable senso...
Zigbee based smart fall detection and notification system with wearable senso...Zigbee based smart fall detection and notification system with wearable senso...
Zigbee based smart fall detection and notification system with wearable senso...eSAT Journals
 
Sensorless sensing with wi fi
Sensorless sensing with wi fiSensorless sensing with wi fi
Sensorless sensing with wi fiashajuly20
 
Cuestionario resuelto
Cuestionario resueltoCuestionario resuelto
Cuestionario resueltosara marcos
 
Wireless black box using mems accelerometer and gps tracking
Wireless black box using mems accelerometer and gps trackingWireless black box using mems accelerometer and gps tracking
Wireless black box using mems accelerometer and gps trackingHemanth Hemu
 
VTU PG Program-M.Tech Project Report Format
 VTU PG Program-M.Tech Project Report Format VTU PG Program-M.Tech Project Report Format
VTU PG Program-M.Tech Project Report FormatDrBBS Kumar
 
Mobile satellite communication
Mobile satellite communicationMobile satellite communication
Mobile satellite communicationHimanshu Singh
 
33059297 a-project-report-on-online-trading-stock-brokers-of-sharekhan
33059297 a-project-report-on-online-trading-stock-brokers-of-sharekhan33059297 a-project-report-on-online-trading-stock-brokers-of-sharekhan
33059297 a-project-report-on-online-trading-stock-brokers-of-sharekhanRam Agrawal
 
Summer internship project hr mba mms
Summer internship project hr mba mmsSummer internship project hr mba mms
Summer internship project hr mba mmsSria
 

Andere mochten auch (13)

smartphone enabled intelligent surveillance system
smartphone enabled intelligent surveillance systemsmartphone enabled intelligent surveillance system
smartphone enabled intelligent surveillance system
 
Automatic fall detection
Automatic fall detectionAutomatic fall detection
Automatic fall detection
 
24th JCAART 2009 Conference
24th JCAART 2009 Conference24th JCAART 2009 Conference
24th JCAART 2009 Conference
 
Zigbee based smart fall detection and notification system with wearable senso...
Zigbee based smart fall detection and notification system with wearable senso...Zigbee based smart fall detection and notification system with wearable senso...
Zigbee based smart fall detection and notification system with wearable senso...
 
SensorBand
SensorBandSensorBand
SensorBand
 
Sensorless sensing with wi fi
Sensorless sensing with wi fiSensorless sensing with wi fi
Sensorless sensing with wi fi
 
Cuestionario resuelto
Cuestionario resueltoCuestionario resuelto
Cuestionario resuelto
 
Wireless black box using mems accelerometer and gps tracking
Wireless black box using mems accelerometer and gps trackingWireless black box using mems accelerometer and gps tracking
Wireless black box using mems accelerometer and gps tracking
 
VTU PG Program-M.Tech Project Report Format
 VTU PG Program-M.Tech Project Report Format VTU PG Program-M.Tech Project Report Format
VTU PG Program-M.Tech Project Report Format
 
Mobile satellite communication
Mobile satellite communicationMobile satellite communication
Mobile satellite communication
 
33059297 a-project-report-on-online-trading-stock-brokers-of-sharekhan
33059297 a-project-report-on-online-trading-stock-brokers-of-sharekhan33059297 a-project-report-on-online-trading-stock-brokers-of-sharekhan
33059297 a-project-report-on-online-trading-stock-brokers-of-sharekhan
 
Summer internship project hr mba mms
Summer internship project hr mba mmsSummer internship project hr mba mms
Summer internship project hr mba mms
 
Slideshare ppt
Slideshare pptSlideshare ppt
Slideshare ppt
 

Ähnlich wie Fall Detection Technology Verhaert

Experience Design - Ad:tech New York Oct 08
Experience Design - Ad:tech New York Oct 08Experience Design - Ad:tech New York Oct 08
Experience Design - Ad:tech New York Oct 08Jenny Williams
 
general
generalgeneral
generalEKH
 
Gen90 R9
Gen90 R9Gen90 R9
Gen90 R9EKH
 
Information Security - The Missing Elements
Information Security - The Missing ElementsInformation Security - The Missing Elements
Information Security - The Missing Elementsahmed_vr
 
Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008
Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008
Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008Ian Jindal
 

Ähnlich wie Fall Detection Technology Verhaert (7)

Experience Design - Ad:tech New York Oct 08
Experience Design - Ad:tech New York Oct 08Experience Design - Ad:tech New York Oct 08
Experience Design - Ad:tech New York Oct 08
 
general
generalgeneral
general
 
Managing Innovation Projects Verhaert
Managing Innovation Projects VerhaertManaging Innovation Projects Verhaert
Managing Innovation Projects Verhaert
 
Gen90 R9
Gen90 R9Gen90 R9
Gen90 R9
 
Business Innovation
Business InnovationBusiness Innovation
Business Innovation
 
Information Security - The Missing Elements
Information Security - The Missing ElementsInformation Security - The Missing Elements
Information Security - The Missing Elements
 
Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008
Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008
Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008
 

Mehr von Verhaert Masters in Innovation

Software language over the last 50 years, what will be next (by Pieter Zulian...
Software language over the last 50 years, what will be next (by Pieter Zulian...Software language over the last 50 years, what will be next (by Pieter Zulian...
Software language over the last 50 years, what will be next (by Pieter Zulian...Verhaert Masters in Innovation
 
Geospatial technologies, the evolution and impact on our daily life (by Nicol...
Geospatial technologies, the evolution and impact on our daily life (by Nicol...Geospatial technologies, the evolution and impact on our daily life (by Nicol...
Geospatial technologies, the evolution and impact on our daily life (by Nicol...Verhaert Masters in Innovation
 
Advanced human interfaces, the underestimated enabler for innovation (by Bert...
Advanced human interfaces, the underestimated enabler for innovation (by Bert...Advanced human interfaces, the underestimated enabler for innovation (by Bert...
Advanced human interfaces, the underestimated enabler for innovation (by Bert...Verhaert Masters in Innovation
 
The first humanoid robot, wabot 1 (by Robrecht Van Velthoven)
The first humanoid robot, wabot 1 (by Robrecht Van Velthoven)The first humanoid robot, wabot 1 (by Robrecht Van Velthoven)
The first humanoid robot, wabot 1 (by Robrecht Van Velthoven)Verhaert Masters in Innovation
 
The government as launching customer, a great opportunity for companies (by R...
The government as launching customer, a great opportunity for companies (by R...The government as launching customer, a great opportunity for companies (by R...
The government as launching customer, a great opportunity for companies (by R...Verhaert Masters in Innovation
 
Landing on the moon, the impact and future opportunities (by Sam Waes)
Landing on the moon, the impact and future opportunities (by Sam Waes)Landing on the moon, the impact and future opportunities (by Sam Waes)
Landing on the moon, the impact and future opportunities (by Sam Waes)Verhaert Masters in Innovation
 
Building an innovation culture, steering individual and team behavior (by Möb...
Building an innovation culture, steering individual and team behavior (by Möb...Building an innovation culture, steering individual and team behavior (by Möb...
Building an innovation culture, steering individual and team behavior (by Möb...Verhaert Masters in Innovation
 
Is the start-up way of working really different than the corporate one (by Fr...
Is the start-up way of working really different than the corporate one (by Fr...Is the start-up way of working really different than the corporate one (by Fr...
Is the start-up way of working really different than the corporate one (by Fr...Verhaert Masters in Innovation
 
Is the house of quality still a valid model to manage innovation (by Dany Rob...
Is the house of quality still a valid model to manage innovation (by Dany Rob...Is the house of quality still a valid model to manage innovation (by Dany Rob...
Is the house of quality still a valid model to manage innovation (by Dany Rob...Verhaert Masters in Innovation
 
How to shape your innovation ecosystem to create impact in your organization ...
How to shape your innovation ecosystem to create impact in your organization ...How to shape your innovation ecosystem to create impact in your organization ...
How to shape your innovation ecosystem to create impact in your organization ...Verhaert Masters in Innovation
 
The evolution of the bicycle industry 50 years after eddy merckx' victory (by...
The evolution of the bicycle industry 50 years after eddy merckx' victory (by...The evolution of the bicycle industry 50 years after eddy merckx' victory (by...
The evolution of the bicycle industry 50 years after eddy merckx' victory (by...Verhaert Masters in Innovation
 
The acceleration of Artificial Intelligence (by Jochem Grietens)
The acceleration of Artificial Intelligence (by Jochem Grietens)The acceleration of Artificial Intelligence (by Jochem Grietens)
The acceleration of Artificial Intelligence (by Jochem Grietens)Verhaert Masters in Innovation
 
The drivers of value creation, 50 years of research (by Dany Robberecht)
The drivers of value creation, 50 years of research (by Dany Robberecht)The drivers of value creation, 50 years of research (by Dany Robberecht)
The drivers of value creation, 50 years of research (by Dany Robberecht)Verhaert Masters in Innovation
 
Multi-sided business models in smart cities (IoT Convention 2019)
Multi-sided business models in smart cities (IoT Convention 2019)Multi-sided business models in smart cities (IoT Convention 2019)
Multi-sided business models in smart cities (IoT Convention 2019)Verhaert Masters in Innovation
 
Dany Robberecht - The benefits of cross industry innovation
Dany Robberecht - The benefits of cross industry innovationDany Robberecht - The benefits of cross industry innovation
Dany Robberecht - The benefits of cross industry innovationVerhaert Masters in Innovation
 
Space 4.0 and the Belgian start-up ecosystem by Omar Mohout
Space 4.0 and the Belgian start-up ecosystem by Omar MohoutSpace 4.0 and the Belgian start-up ecosystem by Omar Mohout
Space 4.0 and the Belgian start-up ecosystem by Omar MohoutVerhaert Masters in Innovation
 

Mehr von Verhaert Masters in Innovation (20)

Technology watch - AI in chemical industry
Technology watch - AI in chemical industryTechnology watch - AI in chemical industry
Technology watch - AI in chemical industry
 
Software language over the last 50 years, what will be next (by Pieter Zulian...
Software language over the last 50 years, what will be next (by Pieter Zulian...Software language over the last 50 years, what will be next (by Pieter Zulian...
Software language over the last 50 years, what will be next (by Pieter Zulian...
 
Geospatial technologies, the evolution and impact on our daily life (by Nicol...
Geospatial technologies, the evolution and impact on our daily life (by Nicol...Geospatial technologies, the evolution and impact on our daily life (by Nicol...
Geospatial technologies, the evolution and impact on our daily life (by Nicol...
 
Advanced human interfaces, the underestimated enabler for innovation (by Bert...
Advanced human interfaces, the underestimated enabler for innovation (by Bert...Advanced human interfaces, the underestimated enabler for innovation (by Bert...
Advanced human interfaces, the underestimated enabler for innovation (by Bert...
 
The first humanoid robot, wabot 1 (by Robrecht Van Velthoven)
The first humanoid robot, wabot 1 (by Robrecht Van Velthoven)The first humanoid robot, wabot 1 (by Robrecht Van Velthoven)
The first humanoid robot, wabot 1 (by Robrecht Van Velthoven)
 
The government as launching customer, a great opportunity for companies (by R...
The government as launching customer, a great opportunity for companies (by R...The government as launching customer, a great opportunity for companies (by R...
The government as launching customer, a great opportunity for companies (by R...
 
Landing on the moon, the impact and future opportunities (by Sam Waes)
Landing on the moon, the impact and future opportunities (by Sam Waes)Landing on the moon, the impact and future opportunities (by Sam Waes)
Landing on the moon, the impact and future opportunities (by Sam Waes)
 
Building an innovation culture, steering individual and team behavior (by Möb...
Building an innovation culture, steering individual and team behavior (by Möb...Building an innovation culture, steering individual and team behavior (by Möb...
Building an innovation culture, steering individual and team behavior (by Möb...
 
The era of pretotyping has arrived (by Kevin Douven)
The era of pretotyping has arrived (by Kevin Douven)The era of pretotyping has arrived (by Kevin Douven)
The era of pretotyping has arrived (by Kevin Douven)
 
Is the start-up way of working really different than the corporate one (by Fr...
Is the start-up way of working really different than the corporate one (by Fr...Is the start-up way of working really different than the corporate one (by Fr...
Is the start-up way of working really different than the corporate one (by Fr...
 
Behind the waterfall methodology (by Jan Buytaert)
Behind the waterfall methodology (by Jan Buytaert)Behind the waterfall methodology (by Jan Buytaert)
Behind the waterfall methodology (by Jan Buytaert)
 
Is the house of quality still a valid model to manage innovation (by Dany Rob...
Is the house of quality still a valid model to manage innovation (by Dany Rob...Is the house of quality still a valid model to manage innovation (by Dany Rob...
Is the house of quality still a valid model to manage innovation (by Dany Rob...
 
How to shape your innovation ecosystem to create impact in your organization ...
How to shape your innovation ecosystem to create impact in your organization ...How to shape your innovation ecosystem to create impact in your organization ...
How to shape your innovation ecosystem to create impact in your organization ...
 
The evolution of the bicycle industry 50 years after eddy merckx' victory (by...
The evolution of the bicycle industry 50 years after eddy merckx' victory (by...The evolution of the bicycle industry 50 years after eddy merckx' victory (by...
The evolution of the bicycle industry 50 years after eddy merckx' victory (by...
 
The acceleration of Artificial Intelligence (by Jochem Grietens)
The acceleration of Artificial Intelligence (by Jochem Grietens)The acceleration of Artificial Intelligence (by Jochem Grietens)
The acceleration of Artificial Intelligence (by Jochem Grietens)
 
The drivers of value creation, 50 years of research (by Dany Robberecht)
The drivers of value creation, 50 years of research (by Dany Robberecht)The drivers of value creation, 50 years of research (by Dany Robberecht)
The drivers of value creation, 50 years of research (by Dany Robberecht)
 
Multi-sided business models in smart cities (IoT Convention 2019)
Multi-sided business models in smart cities (IoT Convention 2019)Multi-sided business models in smart cities (IoT Convention 2019)
Multi-sided business models in smart cities (IoT Convention 2019)
 
Space for Artificial Intelligence
Space for Artificial IntelligenceSpace for Artificial Intelligence
Space for Artificial Intelligence
 
Dany Robberecht - The benefits of cross industry innovation
Dany Robberecht - The benefits of cross industry innovationDany Robberecht - The benefits of cross industry innovation
Dany Robberecht - The benefits of cross industry innovation
 
Space 4.0 and the Belgian start-up ecosystem by Omar Mohout
Space 4.0 and the Belgian start-up ecosystem by Omar MohoutSpace 4.0 and the Belgian start-up ecosystem by Omar Mohout
Space 4.0 and the Belgian start-up ecosystem by Omar Mohout
 

Último

3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud DataEric D. Schabell
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Muhammad Tiham Siddiqui
 
From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and businessFrancesco Corti
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveIES VE
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)codyslingerland1
 
UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4DianaGray10
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...DianaGray10
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightSafe Software
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applicationsnooralam814309
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameKapil Thakar
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2DianaGray10
 
EMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarEMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarThousandEyes
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIVijayananda Mohire
 
UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3DianaGray10
 
2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdfThe Good Food Institute
 
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxGraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxNeo4j
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Alkin Tezuysal
 
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc
 

Último (20)

3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)
 
From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and business
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
 
SheDev 2024
SheDev 2024SheDev 2024
SheDev 2024
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)
 
UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applications
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First Frame
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2
 
EMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarEMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? Webinar
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAI
 
UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3
 
2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf
 
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxGraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
 
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
 

Fall Detection Technology Verhaert

  • 1. © MASTERS IN INNOVATION ® Fall Detection Technology VERHAERTINNOVATIONDAY – OCTOBER 12th, 2007 www.mastersininnovation.com Fall Detection Technology Ann Van Mele ann.vanmele@verhaert.com www.verhaert.com Commercially confidence – This presentation contains ideas and information which are proprietary of VERHAERT, Masters in Innovation*, it is given in confidence. You are authorized to open and view the electronic copy of this document and to print a single copy. Otherwise, the material may not in whole or in part be copied, stored electronically or communicated to third parties without prior agreement of VERHAERT, Masters in Innovation*. * VERHAERT, Masters in Innovation is a registered trade name of Verhaert Consultancies N.V. www.mastersininnovation.com CONFIDENTIAL 12.10.2007 Slide 1
  • 2. © MASTERS IN INNOVATION ® Fall Detection Technology Agenda • Introduction fall detector www.mastersininnovation.com – What? – Value? – Market? • Competition • How can we make a better product? – Consumer insights – Value canvas (diversify of competition) • What kind of product – Primary – Secundary – Experience • How can we bring this product to the market? • Conclusion CONFIDENTIAL 12.10.2007 Slide 2
  • 3. © MASTERS IN INNOVATION ® Fall Detection Technology Introduction “fall detector” • What? www.mastersininnovation.com – Device that measures a fall of the user, in most cases elderly – By 2050 the number of elderly (+ 60 year) will exceed the number of youngsters (< 15 year) Value? – Risk of fall increases with age – Risk increases more after a first fall – In most of the falls no physical injury But in most cases it leads to physiological injury immobility/social isolation CONFIDENTIAL 12.10.2007 Slide 3
  • 4. © MASTERS IN INNOVATION ® Fall Detection Technology Introduction “fall detector” www.mastersininnovation.com • Chronic illness, M.S, Parkinson, palliative, ... Dependent Medical • Chronic illness (diabetics, care hypertension,…) Care provider • Short “after hospital” care (home care) Medium independant Consumer market fairly independent • Feeling of unsafety • Reduced hearing/visability Market segments • Risk of fall due to Healthy, independent • Osteoporosis • Balance disturbance • Riggid muscles,... Elderly segments CONFIDENTIAL 12.10.2007 Slide 4
  • 5. © MASTERS IN INNOVATION ® Fall Detection Technology What’s on the market? www.mastersininnovation.com CONFIDENTIAL 12.10.2007 Slide 5
  • 6. © MASTERS IN INNOVATION ® Fall Detection Technology How can we make a better product? make a strategy and evaluate the result upon these. www.mastersininnovation.com • Feasibility Added value - a balance • Desireability • Usability consumer • Allowability insights - Sustainable strategy + design strategy Disruptive strategy New New qualities Unwanted value Product effects canvas Product innovation is about searching for a positive balance for the buyer / user between advantages and disadvantages. = Customer Perceived Quality CONFIDENTIAL 12.10.2007 Slide 6
  • 7. © MASTERS IN INNOVATION ® Fall Detection Technology Connect to consumer insights Our research outlined: www.mastersininnovation.com • Attitude wrt technology: may not see new product as indication of dependency. • Promotion & marketing: more attention to positive aspects than negative associations (e.g. unsafety, fear,...) Social acceptability • Esthetic design: reduce the visibility of the product, need to form an harmonious part with the environment or not visible. System acceptability • User-empowerment: user always has control over • Utility data which is sent out. • Usefulness •Easy to learn Practical •Usability acceptability •Cost •Efficient to use • Automatic system: user needs to be confronted as •Compatibility •Easy to remember •Reliability little as possible with the technical aspects of the •Few errors •... product. •Subjectively pleasing... Nielsen Acceptability model CONFIDENTIAL 12.10.2007 Slide 7
  • 8. © MASTERS IN INNOVATION ® Fall Detection Technology Connect to consumer insights • Description profile PAS- users • Description profile PAS- users www.mastersininnovation.com – Duration: – Dependency of care: • Average: 503 days • PAS systems mostly used for light or average care dependant • 40% of PAS users, rent system for max. 1 year – Financial situation – Frequency: • Mostly used by financially poorer group • 50 % of PAS users appeal for assistance 1 to 2 times/month – PAS and renting of other material – Reason for obtaining: • PAS users have 4 to 5 times more need for material • After a first fall of healthy problem mobility (beds, wheelchairs, elevators,...) • Not preventive • Children start initiative to use a PAS system (1/3 ) • PAS system is more and more condition to release form hospital – Reason for use • Only 15% for alarm • False alarms 37,5%, calls for different fault reports – Age • 69,7% of PAS users is older than 80 years old. • 28,3% between 60 & 79 years old • 98% of users is + 60 – Gender • 82% are women, 18% men CONFIDENTIAL 12.10.2007 Slide 8
  • 9. © MASTERS IN INNOVATION ® Fall Detection Technology raise reduce create eliminate Diversify from the competition Tunstall Verhaert Value Canvas Fonium high www.mastersininnovation.com perceived map your competitors! low Primary function Services Size Medium to very fall detection dependant users All-in-one device Street price RVT market CONFIDENTIAL 12.10.2007 Slide 9
  • 10. © MASTERS IN INNOVATION ® Fall Detection Technology A product is a set of levels of functionality creating an experience primary functionality is “only” robust fall www.mastersininnovation.com secundary functionality / detection creating interaction preparation handling storage transport primary maintenance functionality installation delivery … CONFIDENTIAL 12.10.2007 Slide 10
  • 11. © MASTERS IN INNOVATION ® Fall Detection Technology Primary functionality: detecting of fall • Development of a reliable technology www.mastersininnovation.com – Intelligent device • 2-phases fall detection (not only shock) • Recognition of more than 10 different fall types • User can de-activate the device – Developed together with research institutes in Antwerp and Brussels – Development of fall detection took more than 9 man year with extensive validation trials in different institutes. – Types of fall • Forwards, side wards, backwards, fall from chair, sliding, fall out the bed, gliding from chair,… – No alarm in case of: Complexity of falls • Stumble without a fall, running, jumping, sitting down, standing up from the chair, fast lay down,… CONFIDENTIAL 12.10.2007 Slide 11
  • 12. © MASTERS IN INNOVATION ® Fall Detection Technology raise reduce create eliminate Tunstall Diversify from the competition Fonium Verhaert Value Canvas Verhaert high www.mastersininnovation.com perceived low Primary function Experience & Convenience Services Size Medium to very fall detection soft look body location dependant users All-in-one Consumer Female device market Acceptance Street price RVT market CONFIDENTIAL 12.10.2007 Slide 12
  • 13. © MASTERS IN INNOVATION ® Fall Detection Technology Secundary features • Important secundary features: www.mastersininnovation.com – De-activation button • Easy to activate – no need to search button – Panic button • Easy to activate – no need to search button – Alarm via SMS – Adjustable lenght to fit personal preference creating an experience – Discrete wearing, under clothing secundary functionality / creating interaction – Plug & play (programming at POS of 3 “ice” preparation numbers) handling storage – Connectivity with all bluetooth mobiles primary transport functionality – Additional features for care providers maintenance installation (no impact on dimensions, …) delivery … • Temperature • Inactivity CONFIDENTIAL 12.10.2007 Slide 13
  • 14. © MASTERS IN INNOVATION ® Fall Detection Technology Create a unique product experience • Massage stones with healing effect www.mastersininnovation.com – Used different cultures to awake good feeling – Zen principle (balance nature and spirituous rest) Senio Fall detector comfort for the senior & for the environment with unique design that fits women and men. CONFIDENTIAL 12.10.2007 Slide 14
  • 15. © MASTERS IN INNOVATION ® Fall Detection Technology How can we bring this product to the market? • Twofold marketing strategy – Care providers, RVT, OCMW www.mastersininnovation.com – Life style consumer market • Fall detector with information on mobile of children in case of fall • Preventive life style monitor for fairly independent users • In combination with GSM (bluetooth connection) • Distribution via: telecom providers, pharmacists,… CONFIDENTIAL 12.10.2007 Slide 15
  • 16. © MASTERS IN INNOVATION ® Fall Detection Technology Conclusion • Robust fall detection is the olympic minimum to enter the www.mastersininnovation.com segment. • Product acceptance, however, and the associated adoption timeline will be driven by the ability of manufacturers to connect with the user needs. • Being the second one gives a valuable advantage: learn from the first ones on the market, and, even more important: do better! CONFIDENTIAL 12.10.2007 Slide 16
  • 17. © MASTERS IN INNOVATION ® Fall Detection Technology www.mastersininnovation.com Verhaert New Products & Services nv Hogenakkerhoekstraat 21 9150 Kruibeke Belgium Tel +32 (0)3 250 19 00 Fax +32 (0)3 254 10 08 www.verhaert.com info@verhaert.com www.mastersininnovation.com CONFIDENTIAL 12.10.2007 Slide 17